First: You need to be sure your home page is effective at explaining what service or product you are offering. Traffic exchanges have a timer so the person viewing your site has the option to leave within a matter of seconds. So your main goal is to give them a reason to stay!!

Second: Only choose traffic exchanges that offer manual surfing. Most people do not even watch the window when an autosurf is running. If it is a manual surf exchange they have to physically watch the pages in order to go to the next site. This gives

Third: Be prepared to work. In order to earn credits for people to view your site, you have to view other people's sites. That is why it is called a "Traffic Exchange". The more you view other sites, the more your site is viewed.

With these 3 steps you can use traffic exchanges as an effective advertising strategy. It takes planning and work to get results, but doesn't every advertising plan? I urge everyone new to advertising to do alot of research to find the plan that is best for you and your business.
About the Author

Stacy Hensley designs websites, makes graphics, and also runs a Banner Exchange. http://www.jakscreations.net
http://jaksbe.808webhosting.com