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Advertising Balloons take Marketing to a New Level
Regardless of what business you're in, it's safe to assume there
are times when you want to catch someone's attention. Perhaps
you want to drive more traffic to your retail store. Maybe you
want your booth to stand out at a street fair. Perhaps...
Advertising DOs and DONTs
From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went.
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Guide To Free Advertising
When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when...
How To Properly Use Ezine Advertising - Part Two
SELECTING TARGETED EZINES In part one of this series, we discussed the two options available for advertising in ezines. The first of those involved buying ads in bulk with the goal of getting exposure to as many subscribers as possible without...
Online Advertising For The Perplexed
One of the more frightening realities of business is that in order to make money, you often have to spend it first. For independent software developers, the costs of doing business are usually very low. There are often no expensive offices to...
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5 Powerful Rules for Writing Advertising That Sells!
As you begin to write your sales copy for your advertisement keep one thing in your mind…Everything you put into the must point out a specific benefit to your prospect.
Ask yourself as you write, “How will this help to get my prospect to act now?”
Always focus on the prospect, no matter what everyone else says or thinks. Tell them you’ve got a solution to their wants, needs desires, RIGHT NOW! The purpose is to get them to act.
1. Identify the prospect pain. (Research your target prospect to understand this)
2. Make them really feel it (they will do more to avoid pain than they will to gain pleasure…so really hit them between the eyes)
3. Let them know you can take it away right now. (Go into absolute detail here)
4. Let him know the pain will stay unless they act now. (Remind them of the pain they are currently feeling. Go into detail here as well)
5. Remove the risk of taking action for them. (make it so simple and risk free, they would feel silly not using your product or service)
Write your ad as though they are sitting beside you. You know their needs, wants and desires intimately because you have now done your research thoroughly.
Write the same way, as you would have a conversation. Use a friendly, matter of fact manner, (Don’t beat around the bush! This is
serious)
Read it back to yourself out loud, putting yourself in their shoes.
Do you feel the pain? Can you truly empathise with him? Use short sharp spunky words. These will get more reaction from them.
Tell them exactly what you mean and what they need to do in a step-by-step way. Make it as simple as possible.
Take the risk out of it with a very strong guarantee. This will earn their trust for your product or service. They’ll feel like they got absolutely nothing to lose.
Make it as easy for them!
Make it interesting. If they get bored by what you have to say…so will lots of other prospects. Make the phone number, e-mail address, coupon, or whatever it is, easy to see and simple to use!
Make this information plain as day. Make them feel special, important and worthwhile.
You will win their loyalty.
About the author:
Smarter Business Leads specialize in using Low Cost Advertising & Marketing Ideas that will explode your businesses cash register. Check them out at www.smarterbusinessleads.comif you hurry they may even send you a free report go to www.smarterbusinessleads.comnow
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