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13 Free or Cheap Effective Advertising Methods
Advertising is the life blood of any business, no matter how big or how small. No advertising usually means no business. Large companies have an almost unlimited source of advertising dollars. Small business owners on the other hand, are limited...
3 Ways to Effective Traffic Exchange Advertising
Many people will tell you that traffic exchanges are not effective. For some this may be true depending on the service or product you offer. I, however, have had several customers that found my services through my advertising on traffic exchanges....
5 Secret to Effective Pay Per Click Advertising
Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting...
Advertising-Does it matter?
Copyright 2005 Ryan Ginster When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular...
Home Sellers - Advertising Won't Directly Sell Your Home
Home owners thinking of selling often times will list their home
with the Realtor who does the most advertising. Sellers want to
see their property advertised in newspaper, real estate books or
on the internet. There is a misconception by the...
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Advertising - For Small Businesses (Part 2)
How to do it
People skim through newspapers and magazines and they aren't
necessarily looking for information on products or services
(unless they're reading the classifieds) It's therefore
absolutely vital that your advertisement grabs their
attention and encourages them to read more. Many ads are
designed merely to create awareness of a product or service,
however, small to medium size businesses need a result.
Use words that attract attention in your headline - The two
most powerful words in a headline are - YOU and FREE. Other
great headline words are - How to - New - The Secrets of -
Amazing - Breakthrough - Announcing - Discover - Protect -
Facts you - At last
Don't worry too much about a photograph or a graphic - A
good headline is what you need to grab attention and
differentiate you from your competitors. There are several
ads in my local paper for plumbers. All but one has the name
of the plumbing business at the top of the ad - "Fred Smith
Plumbers." One of the ads has "DYNAMIC PLUMBERS" at the top
of the ad. I had to read more to find out what made this
plumbing service "DYNAMIC." To me - one plumber is much like
another; however, this one grabbed my interest.
Offer something free - A sample - an hour of your time -
information - a drink - a coffee - some food - a place for
children to play - a book - an audio or video tape. Offer
something that has a high perceived value for the customer
but a low cost for you. Remember - you want them to respond
to your ad, not your competitors.
Use simple language - Get to your point FAST - remember,
people will only spend a few seconds
looking at your ad, so
don't beat around the bush.
Offer benefits - Tell the customer how your product or
service benefits them or solves their problems. Don't start
sentences with - "We do ……." start with - "You will ……."
No jargon - Watch out for abbreviations, jargon, buzz words
and technical information. You might understand the language
but does the customer?
Don't be boring - Don't use words like -"Quality service"
(What does that mean?) - "Established in 1862" (Who cares) -
"We provide an individual service" (Doesn't everybody?) Look
at what some of your competitors say in their advertising
and do something different.
Touch the emotions - Make your ad look and sound human, warm
and friendly. Perhaps put a name in - "Call Jim now for a
FREE quotation."
Use testimonials - Put in the names of people and businesses
that you've worked with and what they said (with their
permission of course)
Call for action - Your advertisement must prompt people to
do something. You must ask them to phone you - come and see
you - ask you to see them or place an order - NOW! Make it
as easy as possible for them to do that - a free phone
number - a freepost address - a simple tear-off coupon to
complete - something free or any other incentive for them to
take action NOW!
About the Author
Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of "How to get More Sales
without Selling" This book is packed with practical things
that you can do to – get customers to come to you .
Click here now
http://www.howtogetmoresales.com
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| Online Behavioral Contextual Advertising and Marketing. |
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| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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| Advertising Standards Authority - Home |
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| Boston Globe Media - Boston.com |
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| Lycos Advertise@Lycos |
| Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
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| PhysicsWeb - Advertising |
| Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
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| MaineToday.com 2006 Online Media Kit |
| ... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
| advertising.mainetoday.com |
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| The Wall Steet Journal |
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| Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
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| Advertising Association |
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