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Advertising - Does it Matter?
When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you...
Guide To Free Advertising
When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when...
How to win the advertising and promotion game
I am certain that, as a business owner, you have often entertained the question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add to the headaches suffered in the course ...
LARGE FORMAT POSTERS THE DAWN OF THE NEW ADVERTISING ERA
The present advertising realm calls for a more challenging way of promotional scheme that was not effectively achieve with the use of conventional advertising media. Present business scenario demands for better forms of advertising materials and...
Low-Cost Home Based Business Advertising - Give a Little, Get a Lot
Starting out in your home based business can be a time of strict budgeting. Many new home based business owners find it difficult to discover low-cost home based business advertising, but it does exist - right under their noses. So how do you sniff...
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Advertising Sucks! Long Live The Web!
[You have my permission to use this article in your newsletter, on your website or anywhere else for that matter as long as it remains unedited and includes the resource box at the bottom.]
Advertising Sucks! Long Live The Web!
How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100?
What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last time you heard an advertising salesman say:
"If you're not happy with the volume of responses and sales you get from the ad I will give you your money back."
How many times have you heard an ad salesman say:
"I will tell you exactly how many people view your advertisement, how long they read it for and which ad they were looking at before they starting reading your ad. You can use this to work out the profile of your potential customers."
Hardly likely is it? Yet this is the kind of information that you can get your hands on via your website.
Expensive is a dirty word. Nothing is about cost - everything is about value. Having a great profile on the web can not only bring you more customers and sales but it can boost the perceived size and stature of your company.
As a business owner of course you want to see your website at the top of the search engines - everyone wants to be higher than their competitors - what value would you put on this?
Imagine placing an ad in a magazine and asking the salesperson:
"Can you
guarantee me more sales? Will you give me my money back if people read the ad but don't buy my product?"
It just wouldn't happen. And yet there is a lot of scepticism surrounding the web - I come across it every single day.
"Mike, we've had our fingers burned in the past and though I like what you're saying how do I know you're not one of the cowboys?"
Ultimately nobody will ever buy anything from anybody unless buyer confidence is establsihed - no matter what is being sold. And the only way to establish buyer confidence is to develop a lasting relationship built on trust, two-way communication and transparency of information.
I don't believe that website marketing is, or should be, a black art. I don't believe that copywriting or accounting are black arts. They are all just things that, if you want done right, you need to get the professionals in to do.
*TOP TIP*
Want to know what people are looking for on the web? Visit the following link and type in words related to your business and this nifty tool will give you an indication of what phrases people are typing into search engines to find the products and services you provide. Cool eh?
http://inventory.overture.com/d/searchinventory/suggestion/
Michael Cheney
About the Author
Michael Cheney is the Author of The Website Marketing BibleTM:
"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"
http://www.websitemarketingbible.com
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| Welcome to Advertising.com |
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| Advertising - Wikipedia, the free encyclopedia |
| Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ... |
| en.wikipedia.org |
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| Online Behavioral Contextual Advertising and Marketing. |
| An advertising network offers content targeted advertising service on CPC/PPC basis. |
| www.clicksor.com |
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| Online advertising service for webmasters and advertisers. |
| Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ... |
| www.clicksor.com |
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| Advertising |
| You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
| advertising.about.com |
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| BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
| www.bidvertiser.com |
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| Google Advertising |
| Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
| www.google.com |
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| Business Week Online: Advertising |
| Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
| www.businessweek.com |
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| Texas Advertising @ The University of Texas at Austin |
| Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
| advertising.utexas.edu |
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| Advertising Standards Authority - Home |
| The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
| www.asa.org.uk |
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| Boston Globe Media - Boston.com |
| More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
| www.boston.com |
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| Lycos Advertise@Lycos |
| Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
| advertising.lycos.com |
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| PhysicsWeb - Advertising |
| Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
| physicsweb.org |
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| MaineToday.com 2006 Online Media Kit |
| ... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
| advertising.mainetoday.com |
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| The Wall Steet Journal |
| ... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
| advertising.wsj.com |
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| Inteactive Advertising Bureau |
| Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
| www.iab.net |
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| AAF: American Advertising Federation |
| The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
| www.aaf.org |
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| MSN Advertising - Online Advertising from MSN including ad ... |
| Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
| advertising.msn.com |
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| Advertising Association |
| The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
| www.adassoc.org.uk |
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| Advertising: See what people are saying right now on Technorati |
| See all blog posts tagged with advertising on Technorati. |
| www.technorati.com |
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