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An Overlooked Fr~e Advertising Opportunity

An Overlooked Fr~e Advertising Opportunity
© Terri Seymour

When you have an online business you need to utilize
every possible avenue of advertising and promotion.
As I sign up for more ezines and discussion groups,
I am finding numerous publishers are overlooking a
very effective and fr~e advertising opportunity.

After I sign up for an ezine or email discussion group,
I await the welcome letter for guidelines and to learn
a bit more about the ezine/website/webmaster. Too
often all I get in the welcome letter is the standard
default letter. No personal welcome, no introductions,
no links to check out and no email.

This disappoints me as I always like to check out the
sites of the people I am signing up with. It almost
makes me want to unsubscribe.......almost. ;-) But
I know that some publishers may just not know that you
can take advantage of this advertising opportunity.
I also didn't know of such opportunity when I was
first starting.

So, by writing this article, I hope to make publishers
and listowners aware of this fr~e advertising.

Whether you use Yahoogroups, Topica or a list manager
that you have purchased, you can change the welcome
message. Personalize it by introducing yourself and
letting the subscriber know about your website/business.

*Inform them of any specials you might have.
*Tell them your advertising rates and add a testimonial.
*Invite them to your site to utilize the fr~e resources.
*Let them know your email so they can contact you.
*Use some of the space for ad swapping with


other
publishers and their welcome letters.
*Add an affiliate product or program review.

There are numerous things you can promote with your
welcome letter. Also, do not overlook your goodbye
letter. You have one last chance to get this person
back. Make it a good one. ;-)

I also have a little message in my goodbye letter that
encourages people to let me know why they unsubbed.

Example:

Thank you for being a subscriber to My Own Ezine.
I am sorry to see you go. If you could take a minute
to let me know why you unsubbed, I would appreciate it.
Please drop a quick note to
mailto:ter02@newnorth.net?subject=unsub Thank you.

You might learn ways to improve your ezine by asking
former subs this question. Of course, they do not all
answer, but a good many do! Always reply to them
with a short but appreciative thank you note!

I also promote many of the same things as I do with my
welcome letter. By doing this you just might get this
person to think........"Maybe I will take one last look
and see what they have."

In this business, you have to utilize every opportunity
possible and this FR~E advertising could turn out to be
a golden one!

Happy Holidays to you and yours!


About the Author

*************
Terri Seymour and her husband Terry of
www.seymourproducts.com offer a no cost,
home business opportunity. Apply online.
Resources and more for your home business
available at www.myownezine.com Free ecourse
business-building-ecourse@getresponse.com

****************

 

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Online advertising service for webmasters and advertisers.
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You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ...
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Google Advertising
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ.
www.google.com
 
Business Week Online: Advertising
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Texas Advertising @ The University of Texas at Austin
Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006.
advertising.utexas.edu
 
Advertising Standards Authority - Home
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK.
www.asa.org.uk
 
Boston Globe Media - Boston.com
More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ...
www.boston.com
 
Lycos Advertise@Lycos
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ...
advertising.lycos.com
 
PhysicsWeb - Advertising
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ...
physicsweb.org
 
MaineToday.com 2006 Online Media Kit
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com.
advertising.mainetoday.com
 
The Wall Steet Journal
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ...
advertising.wsj.com
 
Inteactive Advertising Bureau
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ...
www.iab.net
 
AAF: American Advertising Federation
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ...
www.aaf.org
 
MSN Advertising - Online Advertising from MSN including ad ...
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers.
advertising.msn.com
 
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The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ...
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Advertising: See what people are saying right now on Technorati
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