|
10 Tips for Successful Ezine Advertising
If you're like most people starting out on the Internet,you've been along this well-worn path:
You try free classified ad sites and get bombarded with spam by people trying to sell you stuff.
You try banner exchange programs and get a...
Advertising that won't cost you a Dime…Oh, and it works too!
We all know that businesses must advertise to attract customers and make sales. It's a basic trade principle that has been in existence for centuries. The problem with a great many advertising opportunities though is that they require money up...
Free Internet Advertising - Unwritten Rules of Internet Forums
Copyright 2005 Elaine Currie
Free Internet advertising is sought after by most Internet marketers and one readily available source of free Internet advertising is the Internet forum. For Internet marketing novices, I'll briefly explain how free...
Pay Per Click Advertising Works If You Do It Right
The fastest way to get your product or service out to the
marketplace is with a pay per click advertising campaign. In a
matter of minutes you can be on page one of some of the most
popular keywords relating to the theme of your website.
A...
Pixel Advertising
What's the latest way to promote your website? Pixel advertising!
A uni student in the UK, Alex Tew, decided he wanted to fund his way through university. So he came up with the idea of selling pixels via his website ...
|
|
| |
|
|
|
|
|
|
Do Backlink Advertising Networks Really Work?
When I first heard of backlink advertising networks, I have to admit I was more than a bit skeptical. Of course backlinks are probably the most important tool in the search engine optimization kit, but buying or acquiring backlinks in an unnatural way has always been something Google and other major search engines do not condone. I took a look at a few networks hoping to find some answers.
The first network I looked at was DigitalPoint's Coop Advertising Network (http://www.digitalpoint.com). DigitalPoint's network allows you to create either banner or text ads that will then be displayed on various websites in the network with an active backlink. Websites receive a "weight" which determines how often they appear on other sites, although it wasn't exactly clear on how a site gains weight. Further reading explained that certain factors such as Alexa Rank and number of pages showing ads may contribute to weight. It was even possible to target your ads by category. I was very impressed with the setup. So, I installed the ad network on a few websites and, sure enough, the system started to churn out backlinks.
After testing out the network, I decided to read what others were saying in their forums. Sure enough, my worst fears were realized. As I suspected, churning out links can have a negative impact on search engine rankings. Various sites complained of being completely dropped from Google or Yahoo's index. The problem, it seems, was that links were not permanent. DigitalPoint's network rotates links as you reload a page so you have no permanent backlinks. I immediately removed the links from my sites, and moved on to analyze the next
network.
The next backlink advertising network I found was AdCaliber (http://www.adcaliber.com). I quickly read over their FAQ and was pleased to find that they promised permanent backlinks that only get removed when I choose. Other than that, the system seemed similar to DigitalPoint although it was a bit more flexible in ad targeting. After creating an account, I received 100 credits which I could use to bid for backlinks. Apparently, AdCaliber works on a bidding system. You bid a monthly amount of credits to obtain links on certain sites. For example, I bid 50 credits to obtain links on sites with a Google Pagerank of at least 5 and Alexa Rank of at least 500,000. Then, when an open ad slot appeared on a site matching those qualifications, the highest bidder would get the link. In my case, I would be debited 50 credits per month. I was very impressed with the system. I liked having the ability to target my ads precisely. I was also impressed with the ease of installation. With AdCaliber, you don't have to upload any files to your server. You just simply paste a short PHP code on your website. It was very simple. The only negative thing I have to say about AdCaliber is that it is much newer than DigitalPoint and its network is not as large, therefore not as many backlinks are available yet.
To sum it all up, DigitalPoint is a very effective backlink advertising network when you are looking to acquire backlinks quickly. I would not use DigitalPoint for long term SEO, though. AdCaliber seems to be your best bet for long term SEO and seems to give you better control over your backlinks.
About the Author
Ben Stewart is an expert in search engine optimization.
|
|
|
|
|
| Welcome to Advertising.com |
| This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ... |
| www.advertising.com |
|
| Advertising - Wikipedia, the free encyclopedia |
| Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ... |
| en.wikipedia.org |
|
| Online Behavioral Contextual Advertising and Marketing. |
| An advertising network offers content targeted advertising service on CPC/PPC basis. |
| www.clicksor.com |
|
| Online advertising service for webmasters and advertisers. |
| Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ... |
| www.clicksor.com |
|
| Advertising |
| You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
| advertising.about.com |
|
| BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
| www.bidvertiser.com |
|
| Google Advertising |
| Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
| www.google.com |
|
| Business Week Online: Advertising |
| Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
| www.businessweek.com |
|
| Texas Advertising @ The University of Texas at Austin |
| Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
| advertising.utexas.edu |
|
| Advertising Standards Authority - Home |
| The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
| www.asa.org.uk |
|
| Boston Globe Media - Boston.com |
| More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
| www.boston.com |
|
| Lycos Advertise@Lycos |
| Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
| advertising.lycos.com |
|
| PhysicsWeb - Advertising |
| Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
| physicsweb.org |
|
| MaineToday.com 2006 Online Media Kit |
| ... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
| advertising.mainetoday.com |
|
| The Wall Steet Journal |
| ... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
| advertising.wsj.com |
|
| Inteactive Advertising Bureau |
| Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
| www.iab.net |
|
| AAF: American Advertising Federation |
| The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
| www.aaf.org |
|
| MSN Advertising - Online Advertising from MSN including ad ... |
| Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
| advertising.msn.com |
|
| Advertising Association |
| The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
| www.adassoc.org.uk |
|
| Advertising: See what people are saying right now on Technorati |
| See all blog posts tagged with advertising on Technorati. |
| www.technorati.com |
|