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Eight Steps to Increase Your Newsletter Advertising Revenue
As the newsletter market becomes increasingly more competitive, it's important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute to...
Free Advertising, Exposure And Traffic Through Powerful Testimonials
There's nothing like a glowing review to make you feel better about a purchase. It can help overcome doubts, answer questions, and really ramp up the excitement factor. Such is the power of a well-written, well-placed testimonial. In this age of...
PPC Advertising – The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a...
Taking Advantage of the BEST Advertising Around
There simply is no other form of advertising that is as effective as ezine advertising. Think about what the good ezines do. They offer information, education, and entertainment to readers. They target specific audiences. They go out regularly to...
The Cumulative Effect of Marketing and Advertising
You may publish this article in your ezine, newsletter on your
web site as long as the byline is included and the article is
included in it's entirety. I also ask that you activate any html
links found in the article and in the byline. Please...
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Don't Forget About Offline Advertising
A lot of online based businesses forget about offline
advertising. It is important to combine offline and online
advertising together in your marketing campaign.You can market
offline more effectively by targeting people that actually have
access to the internet. In all your advertising you want to
include your web site address, e-mail or autoresponder
addresses, and the e-mail address to subscribe to your e-zine.
Below are 10 offline marketing ideas:
-Place classified or full page ads in print publications. The
print publications should be computer or internet related.
-Post flyers in stores. They could be computer stores, software
stores, libraries etc.
-Buy mailing lists and send direct mail. You should make sure
that all the people on the mailing list are internet users.
-Buy commercial time on T.V. They can be during shows that are
targeted toward internet users.
-Pass out your CD-ROM or diskette business cards at special
events. It could be at trade shows, seminars, fairs, etc.
-Set up a deal with another business that targets internet
users. Pay the business to insert your business ads in their
product
packages.
-Hold a free offline class and teach people how to use their
computer or how to use the internet. You could have your web
site on display as an example.
-Do co-op mailings with other businesses. They should also be
targeting people with internet access.
-Give away free mouse pads. Put your advertising on the mouse
pads and give them away at computer or internet events.
-Advertise in card decks. The card deck you advertise in should
be targeted toward internet users.
You would also want to target your offline advertising to groups
of people that will actually be interested in your product or
service. If you're selling business books, you will want to
market to business owners. In conclusion, if you have a business
that's only based online, you don't want to market to people
that don't have access to the internet.
About the author:
Daniel Cassidy owns a Work At Home Business Directory and
publishes a Free Home-Business Tips Newsletter, where you'll
find all the information you'll ever need to start-up and profit
online from a home based business at: www.moneyflowforlife.com
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