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Advertising Do's and Don'ts
As you begin marketing and promoting your online business you are going to run into some unbelievable advertising opportunities. Generally speaking if the ad offering sounds too good to be true--It is.
There are companies that will tell you...
Advertising Your Online Business
Your online business will likely require more advertising than a
contemporary business downtown, yet some new to the world of
online business do not spend the time and money to advertise
their business appropriately and are, in turn, losing...
How To Screen Your Visitors When Using Pay Per Click Advertising
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per...
Offline advertising, How to promote your online business offline
How To Promote Your Online Business Offline.
There are a number of great ways to promote your online business offline. Combining offline advertising with your online presence will create momentum and increase your profits. There are a number...
Pixel Advertising
Introduction:
Pixel advertising is a form of promotion in which an ad is
placed on a web site using tiny dots otherwise known as pixels,
usually with size in the range of 100 pixels and higher. The
pixel ad image normally links to the...
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Free Advertising, Exposure And Traffic Through Powerful Testimonials
There's nothing like a glowing review to
make you feel better about a purchase.
It can help overcome doubts, answer
questions, and really ramp up the
excitement factor. Such is the power of
a well-written, well-placed testimonial.
In this age of skepticism, many people
sometimes discount testimonials, feeling
like they're fake, or made up.
But we know better!
Site owners recognize that there is nothing like a positive, unsolicited testimonial from a customer to strengthen a professional reputation. Especially if the customer shares how their product or service changed their lives for the better.
They usually post these in very public
areas, for obvious reasons.
Now, imagine the exposure your name
and URL will receive if YOUR testimonial is posted. There you are, commonly in a highlighted box, with your URL hyperlinked back to your web site.
Think some potential prospects will come across this link and perhaps, out of curiosity, click through to your site? Especially if you combine a mention of your own product or service within the testimonial? I've seen people get an enormous amount of additional traffic this way.
Do this quick exercise. Go to some of the 'guru' websites. Look for the testimonials. You'll start noticing the same names and URL's showing up over and over again. These people are on to something! Namely, spillover traffic!
Plus, by being seen on the web sites of a heavy hitter, the writers' credibility is enhanced by affiliation.
Testimonials are a win-win.
Do yourself a favor - from now on, every time you sign up for a free service, buy a product, or sign up for an affiliate program, write a short
testimonial and send it to the web site's owner/webmaster.
You may soon see your words emblazoned
across another's web site.
If you have a web site you want to target for a good testimonial, follow these tips:
*First of all, look to see if testimonials are posted. If so, where? Make sure they are in high traffic areas, especially if they're
not on the first page.
*Study the other testimonials for tone and wording...determine what the webmaster is looking for. Then write and submit a better one.
*Link the testimonial to specific benefits you gained from the product/service. Try to weave in the nature of your own business, how you were able to use the new product/ service, and its positive impact.
*Always, always include your link with your name
*Try this same technique with ezines!
Now, Put The Shoe On The Other Foot!
When you are ready to launch a new
product, approach those heavy hitters that have used your testimonials on their sites in the past. Give them a free 'review' copy, in exchange for a testimonial. Now, suddenly, you're following in the guru's footsteps, except that the shoe's on the
other foot - now they're endorsing you!
Think this could have a positive effect on sales? You tell me!
A testimonial only takes a few minutes to write. If enough of your comments are used across the Internet, those few minutes could turn into a very profitable investment.
About the Author
Paula Morrow heads Ideal Marketing
Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html
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| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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| MaineToday.com 2006 Online Media Kit |
| ... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
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