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Advertising On A Budget -- Using Print To Drive Traffic Online
I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com.
PWC is an online resource guide for couples planning their weddings. Along with a ton...
EMAIL ADVERTISING.
Sending out emails these days is fast becoming a joke. To achieve an order is getting harder and harder because of the large quantity of email needed to sent out, to secure an order, My research has indicated that with a click thru rate of just 1%...
Here is the latest and accurate opinion concerning advertising.
When you're trying to find superior advice concerning advertising, it will be hard extricating the best information from foolish advertising suggestions and support so it is wise to know how to moderate the information you are offered.
...
Outdoor advertising – why it could work for you
Of the £16,777m spent on advertising last year in the UK, 5.05% was spent on outdoor advertising – almost £850m (Source : Advertising Association/WARC). That’s more than was spent on radio advertising (3.24%), consumer magazine advertising...
Pay Per Click Advertising Explained - PART 1
Advertising your services or products on the Internet is
both extremely effective and extremely competitive. There
are several ways to go about attracting traffic to your
website; Pay-Per-Click is one of the options you can choose
from, along...
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Guerrila Advertising Techniques for your Home Business
Being a home business entrepreneur you probably do not have a
major marketing budget set aside for the internet promotion of
your website. Actually most small business owners have no budget
at all for these kinds of activities, so don't feel bad about
it. You will want to use the built in advantages of the internet
which can provide a relative playing field for the "little guy".
It's when you begin to promote your home business online that
you need to activate your guerrila marketers instinct and use
some of the free methods available for bringing eyeballs to your
home-based business site.
As you may already are aware, your website is useless untill
visitors see it so this is the area that you need to focus your
efforts. The net is getting more and more competitive all the
time so you will definately want to use it particular marketing
advantages. After all, if you were to market your home business
in print magazines ot TV spots the cost would almost certainly
be prohibitive. But compare that to the internet where there are
a plethera of promotional activities which are either free or
cheap. What has worked the best for me in the past is to spend a
little extra time preparing my webpages for the search engine
spiders. This process, sometimes called SEO, is just a matter of
making certain that the keywords you are trying to rank high for
are in your title and body of your website, as well as in your
domain name itself if you can. There are also free resources on
the internet which let you research keywords (overture term
checker tool for example) to help you in deciding which ones are
best for your site. This area of research is completely free,
except
for your time of course. Once you have your site
"optimized" or search engine ready you may spend time on free
activities like link building and submitting your site to the
many general or niche directories.
Trading web links is a time intensive activity that many of your
better financed competitors will neglect to fully take advantage
of. You simply need to seek out other related yet non-competing
websites that are willing to trade. Just don't overdo it. Google
now only wants to see a lesser percentage of your incoming links
to be the reciprical kind so only use this method for maybe a
quarter of your overall incoming links. Also keep in mind that
your own pages which link back to your homepage count for link
popularity as well, so you should spend time producing original
content pages.
I also suggest that you spend some extra time submitting not
just to the primary web Directories like Goguides the open
directory project, but also to the smaller niche directories as
well. It would also be a good idea to write an article on your
area of expertise and submit it to the many content providers
that are out there such as articlecity.com. Webmasters may post
these articles in return for your "byline", which contains your
URL. This is extremely effective and is often overlooked by your
competitors. Posting to the Usenet, bulletin boards and free
classifieds such as craigslist.org are time consuming tasks yet
can help give you an edge.
About the author:
Aaron Wilmont is a writer and researcher of many home business
related topics. More info. can be found at Home Business Match
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