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Guerrila Advertising Techniques for your Home Business
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How to Get Free Advertising for your Business
Advertising is the lifeblood of every business on the planet.
Without it customers simply don't know that you're there. And if
you have no customers then you have no business...it's as simple
as that!
Of course, advertising comes in many shapes and forms. There are
traditional advertising avenues such as TV, radio and the
Internet. Then there's the less obvious ones like competitions,
give-aways and sponsorship advertising.
But, regardless of which advertising route is chosen, more often
than not a hefty financial outlay is needed to secure the
advertising space in the first place. This being without any
guarantee that the advertising you place will actually work.
Given that most companies advertising budgets are limited at the
best of times - or practically non-existent in some cases -
feeding money into advertising that may not work seems like a
pretty high risk thing to do. Surely there must be a better way?
Well, there is! Welcome to the world of free advertising through
joint ventures.
Joint ventures - the key to advertising success!
When it comes to advertising, joint ventures, where two or more
companies with a natural synergy benefit from a shared
relationship, are a powerful tool. They can offer so much in
terms of advertising leverage that once you're in joint venture
relationships that are working you'll wonder how you ever
survived without them.
So, just how can starting up a joint venture provide your
business with free advertising? Well, it's quite simple really!
Say you have a business that sells golf clubs and you set up a
joint venture with a
web site that sells golfing vacations. You
could negotiate a deal where the golfing vacation company
advertises your golf clubs on their site for free. In return for
this free advertising you could arrange to provide them with a
share of the profits on golf club sales made through their
efforts.
By establishing other similar joint ventures you can effectively
secure free advertising for your products and services around
the globe. It will work for any product or service. All that you
have to do is find the right type of joint venture partner.
Finding the right type of joint venture partner
Joint ventures work best when partners share a common economic
interest. Using the golf club example it's little use partnering
with a company that sells diapers. You're advertising in this
instance would likely be wasted.
Instead, joint ventures should be arranged with companies who
already have access to your target audience, and the best place
to find such partners is through joint venture facilitators like
www.jvbase.com
Joint venture facilitators will match your company up with joint
venture partners who have a compatible economic interest. They
remove all the hard work in finding suitable partners, leaving
you free to concentrate your resources elsewhere in your
business. It is then up to you to broker the deal and secure the
free advertising that want. Remember though, joint ventures
aren't just about you! They're a two-way thing, so think
'win-win' and you won't go far wrong...good luck!
About the author:
Content is provided by Seb Jay on behalf of
http://www.jvbase.com
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