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Advertising – The Key to Success
You have got a great idea, and your website is now complete. You are ready to open for business but where are your customers? Simple – you are going to have to go out and get them. It sounds easy, but advertising can be a pitfall that can cripple...
Guide To Free Advertising
When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when...
HomelandDefenseStocks.com ‘Electronic Signage Networks’ Report: “From Advertising to Terrorist Alerts and First Responders – Keeping the Public Informed”.
HomelandDefenseStocks.com ‘Electronic Signage Networks’ Report: “From Advertising to Terrorist Alerts and First Responders – Keeping the Public Informed”.
Signage Can Display Terrorism Status Alerts
POINT ROBERTS, WA, February 15th, 2005 –...
Moneynet supports drive for ethical advertising for loan products
Almost two thirds of newspaper advertisements for loans are breaking the law - according to the UK's trading watchdog, a figure deemed "wholly unacceptable" by Richard Brown of the consumer finance website moneynet.
Moneynet has been championing...
Taking Advantage of the BEST Advertising Around
There simply is no other form of advertising that is as effective as ezine advertising. Think about what the good ezines do. They offer information, education, and entertainment to readers. They target specific audiences. They go out regularly to...
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Increase Advertising Revenue and Site Visitors With Articles
High quality content on your Web site can attract visitors as well as provide an opportunity for you to generate advertising revenue.
Content - in the form of well written articles and other useful information - increases your site's value to visitors. Participating in Google's AdSense program on those same pages can give your own profits a "shot in the arm".
For your site to be a good match for AdSense, you should have a significant amount of quality content on the site. Publishing articles of interest to your audience is a smart way to do this.
Generally, you have three options for generating quality articles for your site: (a) Write them yourself, (b) hire a writer/reporter, or (c) find content elsewhere.
Many site owners do not have the time to write good, relevant articles themselves and do not have the money to hire a writer. These folks turn to content articles.
Content Articles
Several Web sites (such as http://OpportunityUpdate.com and Marketing- Seek.com) and groups (such as Article Announce Business on Yahoo! Groups) provide content in the form of articles similar to this one. Individual authors will often supply articles as well.
Publishers are allowed to use an article - no payment required - provided they follow a few rules. Generally, the rules are similar to these:
- The About the Author or resource box must be published as part of the article. The resource box is "payment" for letting a publisher use the article. It is here the author has free rein to advertise or promote products and services. The resource box is generally 4 -10 lines long.
- The article should be published as-is, with change requests made to the author.
- No spamming allowed. If the article is sent to a list, the list must be voluntary - without automatic email additions.
- No use on offensive sites or in inappropriate newsletters. Guidelines generally list the usual culprits - porn, violence, etc.
Each site, group, and individual has slightly different publication guidelines so be sure to read them before using an article.
Advertising Revenue
Over the past few years, advertisers see less response from banner ads and other online advertisements, making them more reluctant to pay based on CPM (cost per thousand impressions).
This reluctance is reflected in the percentage of total online advertising spent on pay for performance programs. Pay for performance deals have grown from 4% of advertising revenue in 1998 to 21% in 2002 (Note 1).
Pay-per-click programs have largely contributed to the surge in performance deals. Keyword Search has jumped from 6% of total online ad revenues in fourth quarter 2001 to 21% during fourth quarter 2002 (Note 2).
Under the pay-per-click model, advertisers pay only when someone actually clicks on an ad. Two of the most popular pay-per-click programs are Google AdWords and Overture. Both place advertisements on their own sites as well as with search results of a few large search engines and directories. Largely, individual site owners could not generate advertising revenue through these programs.
Until now.
Generating Advertising Revenue with Google AdSense
Google's AdSense opens the door
for Publishers to generate advertising revenue through AdWords. Publishers put a snippet of javascript code on their pages through which Google serves highly relevant AdWord advertisements.
Google pays the publisher part of the revenue earned when someone clicks on an ad. The formula used to figure AdSense payments is not disclosed, as explained in the Google AdSense FAQ: "Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks." (Note 3)
I have been an AdSense member for just over a week. I am not allowed to disclose payment figures. I can say initial results - both click rates and payments - significantly exceed my expectations. For examples of how I set up articles with AdSense on WebSiteMarketingPlan.com, have a look at some of the articles on the guest author page here: http://WebSiteMarketingPlan.com/Arts/GuestArticles.htm
To be considered as a publisher in the AdSense program, you must submit an application. Once your site is reviewed, Google will accept or reject your site. Acceptance is not automatic. Before you apply, check your site against the guidelines explained in the program's terms and in the FAQ.
Combining Content Articles with AdSense: A "Four Way" Win
Once you are accepted into AdSense - or in preparation for applying to the program if you do not currently have enough content - correctly setting up pages with articles (Note 4) can create a "win" for all involved.
Your visitors win because they find more of interest on your site. AdWords advertisers win because their ads are seen in more places. The article's author wins through added exposure.
Most importantly, you win by combining articles and Google AdSense on your site. Participate in the programs responsibly and you're likely to experience increased, interested traffic as well as higher advertising revenues.
About the Author
Bobette Kyle has more than a decade of experience in Corporate Marketing; Brand and Product Marketing; Field Marketing and Sales; and Management.
She has authored numerous articles relevant to small business marketing and management. Many are available as Website or newsletter content. Look here for a list: http://WebSiteMarketingPlan.com/ContentArts.htm
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Notes:
(1) IAB Internet Advertising Revenue Reports (Conducted by PricewaterhouseCoopers), June 2003, p.9. April 2000, p.8.
(2) IAB Internet Advertising Revenue Reports (Conducted by PricewaterhouseCoopers), June 2003, p.10.
(3) https://www.google.com/adsense/faq
(4) For more ideas about effectively and responsibly setting up pages so they are attractive to both search engines and visitors, explore Jill Whalen's site, highrankings.com.)
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Copyright 2003, Bobette Kyle. All rights reserved.
About the Author
Bobette Kyle has more than a decade of experience in Corporate Marketing; Brand and Product Marketing; Field Marketing and Sales; and Management.
She has authored numerous articles relevant to small business marketing and management. Many are available as Website or newsletter content. Look here for a list: http://WebSiteMarketingPlan.com/ContentArts.htm
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| Advertising - Wikipedia, the free encyclopedia |
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| Online Behavioral Contextual Advertising and Marketing. |
| An advertising network offers content targeted advertising service on CPC/PPC basis. |
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| BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
| www.bidvertiser.com |
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| Google Advertising |
| Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
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| Business Week Online: Advertising |
| Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
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| Texas Advertising @ The University of Texas at Austin |
| Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
| advertising.utexas.edu |
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| Advertising Standards Authority - Home |
| The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
| www.asa.org.uk |
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| Boston Globe Media - Boston.com |
| More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
| www.boston.com |
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| Lycos Advertise@Lycos |
| Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
| advertising.lycos.com |
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| PhysicsWeb - Advertising |
| Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
| physicsweb.org |
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| MaineToday.com 2006 Online Media Kit |
| ... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
| advertising.mainetoday.com |
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| The Wall Steet Journal |
| ... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
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| Inteactive Advertising Bureau |
| Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
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| AAF: American Advertising Federation |
| The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
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| MSN Advertising - Online Advertising from MSN including ad ... |
| Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
| advertising.msn.com |
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| Advertising Association |
| The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
| www.adassoc.org.uk |
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| Advertising: See what people are saying right now on Technorati |
| See all blog posts tagged with advertising on Technorati. |
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