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Advertising - Does it Matter?
When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you...
Balancing SEO and Other Forms Of Advertising
Search engines are by and far the largest supplier of traffic to your web site. Moreover, its targeted, meaning the visitors that arrive at your site were looking for information that you are delivering. At least this is the goal of the search...
Discover the Paid Advertising Strategies -- Without Blowing Your Budget!
What are your visitors worth to you?
Once you know how to calculate the value of a visitor to your site, you'll be able to figure out how much you can afford to spend on advertising without draining your wallet.
There are a few simple...
How To Properly Use Ezine Advertising - Conclusion
Up until this point, we discussed the two methods of using ezine advertising, playing the numbers, and targeting. Then, we focused on targeting by discussing how to select ezines based on content and audience, and how to analyze those selected for...
How To Properly Use Ezine Advertising - Part Three
ANALYZING EZINES After having selected ezines to advertise your program in based on how the content of the ezines relate to what you wish to advertise, there is still another process to choosing the best ezines for your marketing dollars. ...
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Keys to Targeting Your Internet Advertising
So you got your website up and running. You hired an excellent
web designer to craft a perfect home page and satellite pages
that will really draw in the visitors and inspire them to buy.
You have a beautiful catalog of products with detailed
descriptions. You have a section dedicated to the services you
provide with praises from past customers. And you have the best
online shopping cart service out there so that you customers can
buy from you with no hassles and next day shipping. That's
great! Now where are your customers?
Driving traffic to your website is a much discussed and much
misunderstood venture. There are a million theories out there
that claim to drive tons of new visitors to your site daily.
There are services that say they will increase your traffic by
an enormous percentage if you will only pay them their small fee
over a period of fifty years. There are so-called experts who
will place your pages on all the best search engines on the net.
They claim that with this kind of blanket exposure, your traffic
numbers will explode within days.
But the only sure-fire way to draw productive traffic to your
website is through targeted marketing. The important word to
notice here is "productive." You can draw hundreds of thousands
of visitors to your site every year by hosting a giveaway of
some kind. Services that search the internet for freebies will
have people clicking a link to your site like crazy. But these
people are not there to buy anything from you ... quite the
opposite. They are empty clicks. There is nothing productive
about this kind of traffic. People looking for free stuff will
rarely make you any kind of money. And that's what you're after,
right?
So target your marketing to the people who really want to buy
what you have to offer. How? Start by trying these basic steps...
* Hire an
experienced copywriter. The copy that is on your site
makes a world of difference in the sales you garner from the
internet. Most important to targeted marketing are the keywords
found in your title and the metatags in the website's code. An
experienced copywriter will know how to determine the most
effective keywords and place them strategically in your site's
copy. If you cannot afford a copywriter, do some research and
talk to your web designer about inserting metatags.
* You can enroll in pay per click search engines. Obviously,
google.com is one of these, but most of the most popular
keywords are already taken. If you can think of some original
phrases that people use to search for your products or services,
you can post your ad next to the text that comes up when people
search for that phrase. Every time someone clicks on your ad to
go to your site, you pay google.com a nominal fee.
* Submit articles to free ezine sites. This is especially
helpful if you are a service provider. You can write, or hire
someone to write, an article for you about your area of
expertise. Give some free tips, offer your experience, and be
accessible in the text. Then at the bottom of the article, you
get a link to your website advertising your services. Every time
someone publishes your article in their ezine or newsletter,
they must use your web address at the bottom.
These are just a few of the many ways to ensure you get
"productive" traffic. Empty clicks are just that ... empty...
and your wallet will stay that way, too!
About the author:
Ricardy Banks is a Certified Internet Consultant with WSI and
has over 20 years of experience in the IT industry.
WSI Internet
Consulting & Education
rbanks@easywsiwebsol
utions.com
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| Online Behavioral Contextual Advertising and Marketing. |
| An advertising network offers content targeted advertising service on CPC/PPC basis. |
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| Online advertising service for webmasters and advertisers. |
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| BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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| Google Advertising |
| Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
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| Business Week Online: Advertising |
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| Texas Advertising @ The University of Texas at Austin |
| Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
| advertising.utexas.edu |
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| Advertising Standards Authority - Home |
| The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
| www.asa.org.uk |
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| Boston Globe Media - Boston.com |
| More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
| www.boston.com |
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| Lycos Advertise@Lycos |
| Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
| advertising.lycos.com |
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| PhysicsWeb - Advertising |
| Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
| physicsweb.org |
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| MaineToday.com 2006 Online Media Kit |
| ... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
| advertising.mainetoday.com |
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| The Wall Steet Journal |
| ... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
| advertising.wsj.com |
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| Inteactive Advertising Bureau |
| Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
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| AAF: American Advertising Federation |
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| MSN Advertising - Online Advertising from MSN including ad ... |
| Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
| advertising.msn.com |
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| Advertising Association |
| The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
| www.adassoc.org.uk |
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| Advertising: See what people are saying right now on Technorati |
| See all blog posts tagged with advertising on Technorati. |
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