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How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like: ==>Domain registration ==>Website designing and installing your inventory and order links ==>Advertising about your products or service Regarding...
Pay Per Click Advertising Works If You Do It Right
The fastest way to get your product or service out to the marketplace is with a pay per click advertising campaign. In a matter of minutes you can be on page one of some of the most popular keywords relating to the theme of your website. A...
s Pay-Per-Click Advertising Still The Only Alternative?
Is Pay-Per-Click The Only Way to Get Traffic? Not long ago, I relied on pay-per-click advertising to sell my products. It was very effective then because the bidding wars that have rocketed the cost of campaigns hadn't happened. When I came...
The Perils and Pitfalls of Pay-per-click Advertising
Copyright 2005 Log Cabin Rustics In this age of speed dialing, T1 lines and other forms of high-tech instant gratification, many webmasters find themselves tempted to engage in pay-per-click advertising. After all, if you’ve just designed a...
The Powerful Punch of Pay-Per-Click Advertising
Copyright 2011 Jason Tarasi Pay-per-click advertising is an incredible internet marketing method that can truly result in loads of traffic to your website. Driving traffic to your website is essential to generating revenues from it. So,...
 
Market Testing The Key to Advertising Success

Copyright 2005 Cutts Group, llc

Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it’s really not that bad... especially when you notice the substantial increase in your bank account!

Think about it... how much profit is your advertising campaign producing? Which marketing material is providing the greatest revenue? If you don’t know the answer to these questions, you’re gambling with your advertising money!

Cut Out Risks And Rake In More Profits
Wouldn’t it be great to be in total control of your business profits? Yeah, knowing that the simple act of putting a set of postcards in the mail with this week's offer is going to net a 20% increase in sales feels great. The key to being in command of your financial future is effective and continual testing.

Break down your marketing products, and choose one of these aspects to experiment with:
• The offer
• Advertisment Copy
• Web page Design
• Sales Letter Wording
• Advertising Mediums
• Mailing Lists
• Product Guarantees
• Combination Offers

A word of caution: test only one aspect at a time if you want to be sure what is causing the success or failure of the ad.

Tracking each variation and the results it produces will increase your market knowledge. Incorporate your new knowledge into your marketins strategy, and then go one to test another aspect listed above.

I like to make a start by


simply changing the headline on my Websites or sales letter before making any changes to the body of content. It’s amazing to discover the powerful impact a headline has on the consumer. You’ll also get a better idea of how to change the main content when you know what attract the reader’s initial interest!

Okay, for those of you who don’t have the time to invest in constant testing... here’s a rule of that will still get you a higher profit margin without stealing your valuable time. It’s the 80/20 principal. Keep 80 percent of your advertising in its current form, but take 20 percent of your advertising budget and dedicate to experimenting with advertising methods. Hey, it’s not the most profitable, but you’re still sure to see an increase in sales and gain valuable market savvy in the process.


About the author:
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.comand you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.



 

Welcome to Advertising.com
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Advertising - Wikipedia, the free encyclopedia
Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ...
en.wikipedia.org
 
Online Behavioral Contextual Advertising and Marketing.
An advertising network offers content targeted advertising service on CPC/PPC basis.
www.clicksor.com
 
Online advertising service for webmasters and advertisers.
Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ...
www.clicksor.com
 
Advertising
You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ...
advertising.about.com
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Google Advertising
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ.
www.google.com
 
Business Week Online: Advertising
Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ...
www.businessweek.com
 
Texas Advertising @ The University of Texas at Austin
Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006.
advertising.utexas.edu
 
Advertising Standards Authority - Home
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK.
www.asa.org.uk
 
Boston Globe Media - Boston.com
More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ...
www.boston.com
 
Lycos Advertise@Lycos
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ...
advertising.lycos.com
 
PhysicsWeb - Advertising
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ...
physicsweb.org
 
MaineToday.com 2006 Online Media Kit
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com.
advertising.mainetoday.com
 
The Wall Steet Journal
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ...
advertising.wsj.com
 
Inteactive Advertising Bureau
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ...
www.iab.net
 
AAF: American Advertising Federation
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ...
www.aaf.org
 
MSN Advertising - Online Advertising from MSN including ad ...
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers.
advertising.msn.com
 
Advertising Association
The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ...
www.adassoc.org.uk
 
Advertising: See what people are saying right now on Technorati
See all blog posts tagged with advertising on Technorati.
www.technorati.com
 
 

 
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