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Market Testing The Key to Advertising Success

Copyright 2005 Cutts Group, llc

Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it’s really not that bad... especially when you notice the substantial increase in your bank account!

Think about it... how much profit is your advertising campaign producing? Which marketing material is providing the greatest revenue? If you don’t know the answer to these questions, you’re gambling with your advertising money!

Cut Out Risks And Rake In More Profits
Wouldn’t it be great to be in total control of your business profits? Yeah, knowing that the simple act of putting a set of postcards in the mail with this week's offer is going to net a 20% increase in sales feels great. The key to being in command of your financial future is effective and continual testing.

Break down your marketing products, and choose one of these aspects to experiment with:
• The offer
• Advertisment Copy
• Web page Design
• Sales Letter Wording
• Advertising Mediums
• Mailing Lists
• Product Guarantees
• Combination Offers

A word of caution: test only one aspect at a time if you want to be sure what is causing the success or failure of the ad.

Tracking each variation and the results it produces will increase your market knowledge. Incorporate your new knowledge into your marketins strategy, and then go one to test another aspect listed above.

I like to make a start by


simply changing the headline on my Websites or sales letter before making any changes to the body of content. It’s amazing to discover the powerful impact a headline has on the consumer. You’ll also get a better idea of how to change the main content when you know what attract the reader’s initial interest!

Okay, for those of you who don’t have the time to invest in constant testing... here’s a rule of that will still get you a higher profit margin without stealing your valuable time. It’s the 80/20 principal. Keep 80 percent of your advertising in its current form, but take 20 percent of your advertising budget and dedicate to experimenting with advertising methods. Hey, it’s not the most profitable, but you’re still sure to see an increase in sales and gain valuable market savvy in the process.


About the author:
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.comand you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.



 

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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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MaineToday.com 2006 Online Media Kit
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com.
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The Wall Steet Journal
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ...
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Inteactive Advertising Bureau
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ...
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AAF: American Advertising Federation
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ...
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MSN Advertising - Online Advertising from MSN including ad ...
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers.
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The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ...
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