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10 Tips for Successful Ezine Advertising
If you're like most people starting out on the Internet,you've been along this well-worn path:
You try free classified ad sites and get bombarded with spam by people trying to sell you stuff.
You try banner exchange programs and get a...
HomelandDefenseStocks.com ‘Electronic Signage Networks’ Report: “From Advertising to Terrorist Alerts and First Responders – Keeping the Public Informed”.
HomelandDefenseStocks.com ‘Electronic Signage Networks’ Report: “From Advertising to Terrorist Alerts and First Responders – Keeping the Public Informed”.
Signage Can Display Terrorism Status Alerts
POINT ROBERTS, WA, February 15th, 2005 –...
How To Get Free Advertising By Giving Away Online Content
Giving away content is a powerful way to get free advertising. For example, give other people permission to use your article on their web site or in their e-zine. The resource box at the end of your article acts as an ad. In return, you get free...
Pay Per Click Advertising: 3 Tips To Increase Your Click-Through Rate and Skyrocket Your Sales
Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad). This not only hurts sales in the form of less clicks to your site, but on search engines...
Seven Inexpensive, Not Cheap, Advertising Tactics
Copyright 2005 Mary Eule Most small businesses have limited marketing communication, aka advertising, budgets making it even more crucial to research thoroughly; select the best medium(s) and target prospects carefully. The following list...
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Marketing Myth #1: Marketing is Just Another Word for Advertising
Copyright 2005 Mary Eule
This is perhaps the most common marketing myth and must be debunked right away if you have any hope of accomplishing your business goals.
A belief in this myth necessitates a view of marketing as a tactical function rather than the series of cross-functional processes, approaches and activities that it really is. Yes, advertising (marketing communications) is an essential component of your overall marketing plan, but it is not THE plan – and ideally should account for only 1-2% of your entire marketing efforts. If you devote all of your attention and efforts on advertising activities (e.g. ad copy, sales channels, websites, media, etc.) you’re putting the cart before the horse and are missing critical issues that may be having a negative impact on your business.
Advertising should never be substituted for the marketing process as a whole. No amount of advertising is going to make up for shoddy workmanship; rude employees or an unpleasant customer experience. It’s like building a house of cards… it may hold up for a little while, but it most certainly will come tumbling down.
You’ve heard of the ‘domino effect’, yes? If all of the dominos are set up correctly then one push and they will all fall into place… achieving the expected result. It all begins with that first domino… it sets up the chain reaction for all the rest. Moreover, if any of the others are out of place the ones after that will not drop. This common, but vivid analogy clearly demonstrates how one element can significantly alter results.
The marketing function can be broken down into two distinct parts – Strategies and Tactics. Strategic marketing defines who you are… It spells out how you differ from your competitors so that your
prospects and customers can make wise choices. Additionally, it serves as the working foundation for your entire company. It is the content of your marketing message: what you say, how you say it, and who you say it to.
Tactical marketing (Advertising, Promotions, Sales Materials, etc.) involves the communication of your strategic plan. In other words, it is the vehicle(s) for delivering your message.
Strategies and tactics will be discussed in much greater detail in Chapters Three through Seven.
Bottom line: You cannot advertise your way to success. If you choose to tell the public how great you are… make yourself great first. The quickest way to kill a bad product, or business, is to advertise it.
Classic Symptoms of a Myth #1 Believer
They…
• Ignore essential research, analysis, and planning • Act like a “show horse” instead of a “plow horse” • Think/Say things like, “advertising works” or “you can make a fortune on the Internet” • Don’t believe in giving anything away for free
About the author:
Mary Eule specializes in helping small and medium-sized businesses get and keep profitable customers. Formerly a Fortune 500 marketing executive; founder of two successful small businesses and award-winning speaker, Ms. Eule is President of Strategic Marketing Advisors, LLC. and co-author of a new book, "Marketing: What it Really Means and How to Make it Work for Your Business". She holds a master degree in marketing from Johns Hopkins University. Log onto http://www.StrategicMarketingAdvisors.comfor free articles, newsletter and helpful tools, tips and templates.
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Welcome to Advertising.com |
This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ... |
www.advertising.com |
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Advertising - Wikipedia, the free encyclopedia |
Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ... |
en.wikipedia.org |
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Online Behavioral Contextual Advertising and Marketing. |
An advertising network offers content targeted advertising service on CPC/PPC basis. |
www.clicksor.com |
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Online advertising service for webmasters and advertisers. |
Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ... |
www.clicksor.com |
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Advertising |
You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
advertising.about.com |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Google Advertising |
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
www.google.com |
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Business Week Online: Advertising |
Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
www.businessweek.com |
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Texas Advertising @ The University of Texas at Austin |
Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
advertising.utexas.edu |
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Advertising Standards Authority - Home |
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
www.asa.org.uk |
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Boston Globe Media - Boston.com |
More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
www.boston.com |
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Lycos Advertise@Lycos |
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
advertising.lycos.com |
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PhysicsWeb - Advertising |
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
physicsweb.org |
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MaineToday.com 2006 Online Media Kit |
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
advertising.mainetoday.com |
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The Wall Steet Journal |
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
advertising.wsj.com |
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Inteactive Advertising Bureau |
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
www.iab.net |
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AAF: American Advertising Federation |
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
www.aaf.org |
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MSN Advertising - Online Advertising from MSN including ad ... |
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
advertising.msn.com |
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Advertising Association |
The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
www.adassoc.org.uk |
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Advertising: See what people are saying right now on Technorati |
See all blog posts tagged with advertising on Technorati. |
www.technorati.com |
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