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Advertising Sucks! Long Live The Web!
How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100? What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last...
How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.
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Remind people they are ordering through a...
How to Win the Advertising and Promotion Game
I am certain that, as a business owner, you have often entertained the question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add to the headaches suffered in the course...
MLM’s and Home Businesses Get Free Advertising in Las Vegas!
Copyright 08-01-2004 by Gina Novelle at www.thirdpocket.com I’ve been self employed for 18 years, so marketing is not a new issue. My technology expertise has always been extremely easy to market. Last year, I decided to open an MLM business...
Profiles Of The Powerful: Advertising Exec Steve Grasse
After ten minutes with Ed Tettemer in the offices of the agency
he founded with partner, Steve Red, you begin to understand the
agency's passion for excellence. After an hour with Ed, you
begin to understand the intensity of his personal passion....
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One Year Later, I Still Generate Thousands Of Dollars From This Single Advertising Article
Turning a boring description of what your business does into a
valuable, useful article to be eagerly read by your prospects is
without doubt one of the most powerful online marketing
strategies that any business can use today.
Why is it so effective? The answer is simple. Folks are seeking
information whenever they come online. If the information you
offer is useful and works for them, they don't mind one bit if
it points to a certain product or service that makes the whole
thing work. However they will react very strongly and negatively
to any effort you make to advertise or selfishly promote your
product. Unfortunately this is exactly what most people do, more
so in their online articles promoting their enterprises.
They would be well advised to change tact. Never show the fish
your hook, you'll never catch them. Instead they will violently
swim away to safety. The truth is that if an article does not
pass the advertising/content mix test, then it is almost useless
and will make very little impact in promoting your business and
generating valuable leads to your site.
I have proved in tests using my own articles that a single
article can generate thousands of leads to a site every week
while another will generate two or three hits a week. The
difference is tied to a single factor. Namely how convincingly
the content is integrated to your advertising or marketing.
Some of the articles that I have written to advertise my online
business are over a year old. However they still generate
thousands of dollars in business for me. That's how effective
the advertising/content mix is.
In other words it
is all about producing an article that is
useful information that at the same time doubles up as a lengthy
advertisement for a product or service.
Impact on Traffic and Adsense Revenue Everybody knows that the
amount of traffic generated is very important to any site. Very
few people pay attention to the mood of that traffic you have
generated when it arrives at your site. In most cases, a huge
percentage of visitors to a site arrive there out of curiosity
more than anything else. Even when they are lead there by
well-written articles.
The correct mood that you should be looking for in traffic that
arrives at your site is excitement and anticipation. Excitement
at discovering the information that you have to offer,
anticipation of more valuable information to be found at your
site. This is the sort of traffic that will end up spending more
time at your site. The longer they spend at your site, the
higher the chances that they'll end up buying something. When
they spend a longer time at your site, chances are also much
higher that they will end up clicking at your Adsense ads.
In other words your online revenue boils down to how convincing
you are in linking your valuable content to you marketing or
advertising. So how does somebody do this effectively? There are
a number of very important factors that you should take account
when creating your content or your advertising article.
About the author:
Christopher Kyalo is a successful online entrepreneur. Read the
second part of this article in his free email newsletter. To get
a copy send a blank email now to
articlesrgold-subscribe@yahoogroups.com
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Welcome to Advertising.com |
This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ... |
www.advertising.com |
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Advertising - Wikipedia, the free encyclopedia |
Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ... |
en.wikipedia.org |
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Online Behavioral Contextual Advertising and Marketing. |
An advertising network offers content targeted advertising service on CPC/PPC basis. |
www.clicksor.com |
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Online advertising service for webmasters and advertisers. |
Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ... |
www.clicksor.com |
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Advertising |
You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
advertising.about.com |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Google Advertising |
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
www.google.com |
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Business Week Online: Advertising |
Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
www.businessweek.com |
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Texas Advertising @ The University of Texas at Austin |
Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
advertising.utexas.edu |
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Advertising Standards Authority - Home |
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
www.asa.org.uk |
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Boston Globe Media - Boston.com |
More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
www.boston.com |
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Lycos Advertise@Lycos |
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
advertising.lycos.com |
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PhysicsWeb - Advertising |
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
physicsweb.org |
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MaineToday.com 2006 Online Media Kit |
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
advertising.mainetoday.com |
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The Wall Steet Journal |
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
advertising.wsj.com |
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Inteactive Advertising Bureau |
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
www.iab.net |
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AAF: American Advertising Federation |
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
www.aaf.org |
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MSN Advertising - Online Advertising from MSN including ad ... |
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
advertising.msn.com |
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Advertising Association |
The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
www.adassoc.org.uk |
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Advertising: See what people are saying right now on Technorati |
See all blog posts tagged with advertising on Technorati. |
www.technorati.com |
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