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Advertising On A Budget -- Using Print To Drive Traffic Online
I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com.
PWC is an online resource guide for couples planning their weddings. Along with a ton...
How To Click With Online Advertising
Clicking With Online Adverts
If your business is small and operating in a niche market,
you need an alternative to the free search engines that are
becoming even more competitive and complex. Pay-Per-Click
("PPC") advertising can be that...
How to Double Your Online Sales Without Spending Another Dime on Advertising
Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail.
FACT: '50% of Visitors are LOST...
Pixel Advertising
What's the latest way to promote your website? Pixel advertising!
A uni student in the UK, Alex Tew, decided he wanted to fund his way through university. So he came up with the idea of selling pixels via his website ...
The Cumulative Effect of Marketing and Advertising
You may publish this article in your ezine, newsletter on your
web site as long as the byline is included and the article is
included in it's entirety. I also ask that you activate any html
links found in the article and in the byline. Please...
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Pay Per Click Advertising: 3 Tips To Increase Your Click-Through Rate and Skyrocket Your Sales
Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).
This not only hurts sales in the form of less clicks to your site, but on search engines like Google, it can even drop your ranking like a stone.
How can you improve your click-through rate?
Here are 3 tips to improve your click through rate and pre-sell your audience so that your web sales go through the roof.
#1 Include the highest searched term (the most popular term) in your title and/or description.
For example, if you're bidding on a cluster of keywords surrounding the theme 'Cheap Web hosting', try to include the term 'cheap web hosting' in both your title AND your description. This will dramatically increase your click-through ratio (and thereby also increase sales).
While this is a fairly well known fact, many ppc marketers don’t do it. But think about it from your searchers’ point of view. There is an OVERLOAD of information out there. People are extremely uncomfortable with information overload. It sets up a form of cognitive dissonance or ‘searcher discomfort’.
Searchers remove this discomfort by finding a website that matches what they're searching for. When they see that your title and description has matched their search term, they think, 'This website has exactly what I'm looking for' and they eagerly click on your ad.
#2 Use emotionally charged words.
While many website builders are brilliant at creating websites - let's face it, they’re not so hot at selling.
Selling is an emotional, creative process. People buy with their emotions and then justify it with reason. If you want to sell to them, you have to access their emotions (access your right-brain and use your feelings to empathize with their desires).
Building a website and promoting an online business is a very organizational, logical process. It requires mostly left-brained abilities. So you can see how some people can build a beautiful website - but find it nearly impossible to sell from that website
Here's where you can leave
your competition in the dust and rake in the sales: Use emotionally charged words and phrases in your ad copy and people will be falling all over themselves to click on your ad to see what you have to offer.
For example, instead of 'Sweet' why not say 'Mouth-watering' or 'Sumptuous'. Instead of 'How to start your own Internet business' how about 'Travel the world while running your business from the luxury of your hotel suite.'
The options are endless and if you look at most ppc ads - you'll easily see areas where you can tower over your competition and make your ad stand out - even if they bid higher than you.
#3 Include a sense of urgency.
Again - this is one feature that is completely ignored by most pay per click marketers.
With competition heating up every day, you need to give people a REASON to click, a little push, a feeling that they're going to miss out on something BIG if they don't click on your ad RIGHT NOW.
There are lots of ways you can do this. If you're advertising something that's on sale why not say, 'Sale ends soon'. Or how about 'Only while supplies last'. People absolutely hate to lose out so when you add urgency to your ad, you'll be skyrocketing your click-through rate and putting people in a rush to buy.
While these 3 tips will dramatically increase your click through rate, here’s one last tip: make sure you deliver exactly what your ad promised when the user clicks through to your website. You’ve put them in the frame of mind to at least see what you offer – and now it’s time to deliver.
By giving them exactly what they expect to see, you’ll not only earn their trust and approval, you’ll also send your web sales through the roof!
About the Author
Kathryn O'Neill is chief editor for Pay Per Click Success , a website dedicated to giving you the secrets of success with pay per click advertising.
For more pay per click tips, reviews, and ppc savings, visit http://www.payperclick.homestead.com
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