|
|
|
Essential Guide To Pay-Per-Click Advertising
Which Engines Should You Use? Following Goto.com's (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 PPC startups have sprung up. Out of these 160 PPC engines, only a few may actually have the search...
Five Unique Ways To Get Free Advertising
Here's 5 POWERFUL ways to get some free advertising 1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product...
How To Properly Use Ezine Advertising - Part Two
SELECTING TARGETED EZINES In part one of this series, we discussed the two options available for advertising in ezines. The first of those involved buying ads in bulk with the goal of getting exposure to as many subscribers as possible without...
Internet Advertising Options
Your online business will likely require more
advertising than a contemporary business downtown, yet
some new to the world of online business do not spend
the time and money to advertise their business
appropriately and are, in turn, loosing...
Science of Advertising and How to Benefit From It
Copyright 2005 Arun Pal Singh It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works. What is...
|
|
| |
|
|
|
|
|
|
Pixel advertising Works
People in general are very curious about things that surprise or confound them. They want to find out the answers about something when confronted with questions or a mystery. Advertising is all about grabbing and keeping attention. This is what Pixelbay.org (www.pixelbay.org) has based their whole business model on, using the worlds smallest ads, and it seems to be working if their advertisers are asked it. One should also ask one of the 36,000 people who rushed to see the unique ads at www.pixelbay.org since it launch three weeks ago.
When Pixelbay.org designed their unique homepage, they knew that people would be intrigued by this big checkerboard page filled with micro-ads. Each of these ads is linked to the advertiser's web site. Pixelbay.org then uses a hi-tech array of promotional tools to drive a tidal wave of consumers to the big homepage. The visitors then have their curiosity peeked as they look at these micro-ads. One feels compelled to start looking at each of the ads. This is what Pixelbay.org calls the “what's that”effect. You just feel like you have to look under at each of these seemingly microscopic ads.
Pixelbay.org was created by In Touch Media Group, a leading supplier of online marketing services, which will oversee the promotional efforts for Pixelbay.org. ITMG, which recently received the highest rating given by Google for search engine marketing expertise, plans to use its entire battery of paid search tools to flood its new micro-ad site, PixelBay.org (www.pixelbay.org), with web site traffic.
ITMG will also unleash its breakthrough publicity service, aptly named Press Direct, to drive world wide traffic to the site. Press Direct involves the production of search engine optimized articles, which are placed in dozens of the world's largest article content hubs, to proliferate any story throughout the internet. This action is then followed by the placement of search engine optimized press releases in media services such as PRWeb.com, in conjunction with the distribution of the release to its own in-house media list of 10,000 contacts. One recent ITMG gained an estimated 400 media pick-ups in just seven days using Press Direct.
The Chairman of In Touch Media, Bob Cefail, feels that his company is uniquely qualified
to bring this cutting edge method of advertising out into the mainstream. “We have a vast array of tools to swamp a web site with traffic”, said Cefail,”By using Press Direct and search engine marketing we can focus a heavy stream of web site traffic on any target”. ITMG feels that the micro-ad industry, although very new, is fragmented and underdeveloped despite the maturity of current internet technologies.
Cefail believes he understands “why” people are attracted to these pixel advertising sites. “I went to several of these sites and I found myself compelled to click away at these little ads”, states Cefail. “I wanted to find out who the advertisers were out of pure curiosity. The thing that was exciting is that the advertisers had some great offers that I would have never have known about if I didn't go to the sites”.
In Touch Media is also drawn to this type of Advertising because of the demographic who it believes pixel based alternative promotions appeals to the most. According to the Pew Internet & American Life Project, 84% of all American adults ages 18-29, are internet users. This demographic is highly prized by advertisers and is increasingly more difficult to reach through traditional advertising. A study done by Stanford also reported that the average U.S. internet user is on the internet close to 3 hours a day easily exceeding average TV viewing which is now at 1.7 hours a day.
In Touch Media initial micro-ad effort will begin with PixelBay.org for general advertising, and then over the next seven days will announce a series of three additional focused pixel sites aimed at specific sectors. “I want the word pixel to be the next great water cooler phrase”, Cefail says, “And it is great timing with Christmas coming up”.
The question everyone should be considering now is whether or not there will be a personal pixel under their own cyber Christmas tree. If Cefail has his way the answer will be use.
Bruce Prokopets
Executive Editor
Press Direct International
www.pressdirectinternational.com
About the author:
Go to www.pixelbay.orgto learn how you can get your own pixels
|
|
|
|
|
| Welcome to Advertising.com |
| This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ... |
| www.advertising.com |
|
| Advertising - Wikipedia, the free encyclopedia |
| Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ... |
| en.wikipedia.org |
|
| Online Behavioral Contextual Advertising and Marketing. |
| An advertising network offers content targeted advertising service on CPC/PPC basis. |
| www.clicksor.com |
|
| Online advertising service for webmasters and advertisers. |
| Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ... |
| www.clicksor.com |
|
| Advertising |
| You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
| advertising.about.com |
|
| BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
| www.bidvertiser.com |
|
| Google Advertising |
| Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
| www.google.com |
|
| Business Week Online: Advertising |
| Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
| www.businessweek.com |
|
| Texas Advertising @ The University of Texas at Austin |
| Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
| advertising.utexas.edu |
|
| Advertising Standards Authority - Home |
| The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
| www.asa.org.uk |
|
| Boston Globe Media - Boston.com |
| More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
| www.boston.com |
|
| Lycos Advertise@Lycos |
| Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
| advertising.lycos.com |
|
| PhysicsWeb - Advertising |
| Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
| physicsweb.org |
|
| MaineToday.com 2006 Online Media Kit |
| ... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
| advertising.mainetoday.com |
|
| The Wall Steet Journal |
| ... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
| advertising.wsj.com |
|
| Inteactive Advertising Bureau |
| Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
| www.iab.net |
|
| AAF: American Advertising Federation |
| The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
| www.aaf.org |
|
| MSN Advertising - Online Advertising from MSN including ad ... |
| Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
| advertising.msn.com |
|
| Advertising Association |
| The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
| www.adassoc.org.uk |
|
| Advertising: See what people are saying right now on Technorati |
| See all blog posts tagged with advertising on Technorati. |
| www.technorati.com |
|
|