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Guerrila Advertising Techniques for your Home Business
Being a home business entrepreneur you probably do not have a
major marketing budget set aside for the internet promotion of
your website. Actually most small business owners have no budget
at all for these kinds of activities, so don't feel bad...
HIT COUNTS AND ADVERTISING
hen you first open your new site, hits will be slow in coming (unless you are an expert at generating them). And sales will be correspondingly scarce. Even so, you need to be checking your stats and sales with care. The number that matters most to...
Paid Search Advertising that Delivers Maximum ROI
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one,...
SPIN, Relevant To Both Salesmanship & Advertising!
What can face to face selling tell you about online salesletters & advertising?
Plenty, once you understand the basics of direct response marketing. Remember, the Internet is the ultimate direct response vehicle. Using a website, or email as...
Wise Consumers Understand Advertising's Appeal
It's not a surprise that spending is an emotional activity. Most
people feel good when they spend money.
And, it's equally true that often people feel sorry they bought
something shortly after buying it. This happens so often...
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Target Your Advertising With Free Articles
You need to take advantage of targeted advertising frequently to
help make your online business successful. Targeted advertising
means that you are advertising primarily to those who may
actually purchase your product or service. You only reach those
that may already be interested in what you have to offer instead
of spending your advertising budgets on trying to reach
everyone. One way to achieve targeted advertising is to use free
reprint articles or custom written articles that will ultimately
reach your targeted audience.
A lot of times when a new tv show comes out on tv there is a
target market that the tv program is shooting for so they also
search for advertisers who would fit with that audience. Also
along with the target audience often times the show will be
tested with the target audience and other audiences long before
its even allowed to be shown on tv to make sure that they know
what market to advertise to or that the show would even be
successful. Also often times when show has been on for a little
while they will do studies to see who watches the show and
advertising and then will adjust the show and marketing
accordingly.
Why have advertisers been doing this for years? Because it is
shown to be effective and cost efficient. Billboards have long
shown to be very ineffective and expensive. A billboard
advertises to everyone that drives by it instead of focusing on
a target audience. It would be silly to advertise products
targeted towards women during cartoons, it would also not make
sense to advertise children's toys during the overnight hours
when most of the children are sleeping. Advertisers want to
advertise to those who may actually have an interest in their
product or service.
How all this can be applied to your online business? You need to
start hitting your targeted audience with your advertising. One
easy, effective, and inexpensive method of doing this is through
free reprint articles. Free reprint articles are articles that
you write and then have distributed in ezines and newsletters.
You write the article offering information that the reader will
find useful or entertaining, and the hope is that the reader
will then use the authors resource box at the
bottom of the
article to visit your website. A distribution service can help
you get one of these free reprint articles placed into dozens of
ezines and newsletters if the article is well written. You will
include a small text box at the bottom that offers information
about yourself and a link back to your website.
These free reprint articles will go out to all of these ezines
and newsletters and the publisher of each of those will decide
whether or not to use your article. This is where the targeted
marketing comes into play. A publisher will determine if the
article is relevant to his or her subscribers. If the publisher
decides that it is relevant, the publisher will include it in
their next publication. This is a very easy way to reach your
targeted audience. It is also relatively cheap considering that
all you have to pay for is the distribution service if you write
the article yourself.
Some people do not feel comfortable with their own writing or
simply do not have the time or energy to do the writing. If you
are one of these people there are always ghostwriters for hire
who will do the work for you. You can then publish this work as
your own, with your information in the resource box and the link
back to your website. Ghostwriters know that you will be placing
your name or a pen name in the article as the author, and they
agree to surrender to their client's any and all copyrights to
the article.
If you want to reach your targeted audience in an easy,
inexpensive, and effective manner then consider the use of the
free reprint articles to reach your potential customers. Whether
you write the articles yourself or pay a ghostwriter it will be
a worthwhile investment. Even paying a ghostwriter and the
distribution service, you will still be getting more bang for
your buck than if you were to simply place an ad that is
targeted to everyone. Remember, these ezines and newsletters
that carry your articles will be going to people who are already
interested in the topic that you deal with. Get started today
and watch the new customers roll in.
About the author:
James Truman
Find thousands of articles at http://101blog.info for reading
and reprint.
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| MaineToday.com 2006 Online Media Kit |
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