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Targeted Ezine Advertising

So... what does "targeted ezine advertising" mean?
It means placing your ads in ezines that are related to the
product or service you are promoting. The readers of these
ezines should potentially be more interested in your offer.

Let's get started!


Step 1 CHOOSING THE RIGHT EZINES

A good place to start is by looking in ezine directories.
Most directories either have search capabilities or the
ezines are listed in specific categories.
I like to use a directory that gives information such as
when the listing was updated, the number of subscribers,
first issue date, if the publisher accepts free ads, and
rates for paid ads.

Two directories you could use to start your search are:

http://www.ezinelocater.com/

http://www.freezineweb.com/index.html

The freezineweb listing gives all of the above information
and much more such as ad rules, ads per issue, articles
excepted, ad swaps, etc.

You can also enter a search directly into a search engine
such as Google - http://www.google.com For example, if
your product were vitamins, you could search the term
"health ezines". If the vitamins were distributed by an MLM
program, you could also search "MLM ezines" or "Network
Marketing ezines".

Look at sample issues, if possible, and subscribe to those
ezines you think will be best for your ad. Read a few issues
to get the feel of the kind of content the ezine covers.

At this point, you should be able to make a list of targeted
ezines that contain quality content. Content that you feel
many of the subscribers are reading. Include the number of
subscribers for each ezine.


Step 2 PICKING THE EZINES

There are a couple of other things you could look at to
narrow down the field. First, what sort of ads does the
publisher sell? Top


sponsor? Bottom sponsor? Solo?
Classified? Where are the ads placed?
Classified ads placed in a separate ad sheet are nearly
worthless. No content, no readers. How many ads are in
each issue? Is there a blank line after the headline to draw
attention? Do the ads look appealing to you?

If you want to check even further, you could contact the
publisher and find out how the subscribers were obtained.
Purchased subscribers tend to be less responsive than those
that have readily signed up at the publisher's website.
If the publisher has automatically subscribed people that
have posted an ad at a classified site, don't EVEN go there!

Most publishers use multiple means of obtaining subscribers,
which will yield a subscriber base that is hard to judge.
Another good question to ask - Is the list cleaned on a
regular basis? Are the addresses that have bounced several
times removed? My list may be smaller because of it, but 3
times in a row and they're OUT!

You should now be able to narrow your list down to your
favorite 3-5 ezines. The marketing "gurus" would give you
a formula for determining if the cost is within reason.

My formula? I like to place top sponsor ads or solo ads.
(and free classified ads - but those I'll place in any
targeted ezine! Hey, they only cost a little time!)

So... I look at all of my favorite targeted ezines, and
discard any that are out of my price range. Then I look at
those left to see which offers the best price per subscriber
for a top sponsor or solo ad. I'll try that one first.

Oh, and... don't forget to track your results!

About the Author

Marla Bland, Editor of Dynamic Marketing Newsletter
Free ezine Ads for subscribers. Low cost and no cost
advertising methods to build a profitable online business.
http://www.nettraffictools.com

 

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www.asa.org.uk
 
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physicsweb.org
 
MaineToday.com 2006 Online Media Kit
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The Wall Steet Journal
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Inteactive Advertising Bureau
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Content Menu
  • 10 classic e zine advertising tips

  • 10 critical things to do before you spend a dime in advertising

  • 10 effective advertising tips

  • 10 ezine advertising strategies for starters

  • 10 tips for successful ezine advertising

  • 13 free or cheap effective advertising methods

  • 3 reasons why youre wasting money and time on advertising if you are not publishing a blog

  • 3 simple but powerful off line advertising strategies

  • 3 ways to effective traffic exchange advertising

  • 5 powerful rules for writing advertising that sells

  • 5 secret tips to effective pay per click advertising

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  • advertising dos and donts

  • advertising effectively on the net is free

  • advertising for small businesses part 1

  • advertising for small businesses part 2

  • advertising for the perplexed part ii

  • advertising ideas for office cleaning business

  • advertising in rss feeds

  • advertising made easy

  • advertising on a budget part 2 thinking small

  • advertising on a budget part 3 frequency frequency frequency

  • advertising on a budget using print to drive traffic online

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  • future con artists on the internet tricks they will use to take your advertising dollars

  • getting started advertising your new home business on a shoestring budget

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  • goal to help 100 000 people through unique christian advertising

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  • hit counts and advertising

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  • home sellers advertising wont directly sell your home

  • how advertising and marketing got started

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  • how many sales have you made after your advertising campaign

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  • how to effectively use offline advertising to build your online business

  • how to get free advertising by giving away online content

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  • how to get free ezine advertising and be seen as an expert at the same time is easier then you think

  • how to get purchase ready customers to find you without advertising

  • how to make make money from a website without using advertising

  • how to make money from affiliate programs without spending a single dime on advertising part ii of ii

  • how to make pay per click advertising payoff

  • how to make the most of your advertising

  • how to make use of cheap internet banner advertising

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to screen your visitors when using pay per click advertising

  • how to turn an ezine advertising strategy into thousands of dollars overnite

  • how to use bar code sms for mobile advertising marketing crm

  • how to use internet marketing promotion and advertising to build your business

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  • image and branding advertising­kget over it or go broke

  • increase advertising revenue and site visitors with articles

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  • increasing your profits through other peoples advertising

  • index

  • indirect advertising

  • internet advertising opportunities

  • internet advertising options

  • internet advertising options copyright pradeep aggarwal www internet successkey com

  • is it really this easy to get free advertising

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  • online advertising 10 eye opening secrets to sky rocket your sales

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  • pay per click advertising explained part 1

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  • pay per click advertising for home business owners

  • pay per click advertising how to uncover profit pulling keywords and make your sales soar

  • pay per click advertising search engine optimization

  • pay per click advertising the basics

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  • primer to selling advertising on your site

  • profiles of the powerful advertising exec steve grasse

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  • taking advantage of the best advertising around

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  • there is no such thing as free advertising

  • the arrival of the founder of modern day advertising

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  • the cumulative effect of marketing and advertising

  • the deception of ffa advertising

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  • the future of advertising

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  • the importance of advertising your home business

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  • the most underused component in web site advertising

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  • the perils and pitfalls of pay per click advertising

  • the powerful punch of pay per click advertising

  • the power of reverse advertising

  • this affiliate marketing software could transform your google adwords and overture advertising campaigns into a huge success

  • three proven steps to improve your home business advertising response in just 10 days

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  • what great online advertising really is

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