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Advertising – The Key to Success
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Establish Financial Security Advertising
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Market Testing The Key to Advertising Success
Copyright 2005 Cutts Group, llc Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it’s really not that...
The Most Underused Component in Web Site Advertising
Perhaps the most powerful component of any Web site sales copy is the use of testimonials. Inserted in your sales copy, unbiased words of praise from satisfied customers have the following potent effect for your prospect. Effective testimonials;...
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The Cumulative Effect of Marketing and Advertising
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The Cumulative Effect of Marketing and Advertising By Abe
Cherian Copyright ? 2005
One of the most difficult for people to get used to is the fact
that they do not get any return on their advertising dollar.
When you start testing advertising and marketing done the
emotional response way, you'll have to decide whether
advertising and marketing campaigns you start and test are
working well enough to continue.
All the biggest myths about advertising and marketing that are
professed by all the so called "gurus" is that there is a
cumulative effect of marketing and advertising. That "name
recognition" builds from this cumulative effect and eventually
results in business.
Image marketing can and does work in very limited circumstances.
Those circumstances are strictly in situations where someone has
so much money and so much time that they can afford to build
name recognition that eventually leads to a large and successful
business.
For example, we all know McDonald's and Coca Cola, and we've all
seen the polar bears and the Golden Arches. We know about those
products as things implanted in our brains. Keep in mind though,
that Coke and McDonald's spend literally millions and millions
of dollars a year to get and keep that kind of name recognition.'
In many businesses, while some large companies do have name
recognition, there isn't always a so-called "taste" as there is
with Coke or McDonald's. People go to buy those products and eat
or drink them because they like the way they taste. They don't
go just because they recognize the name.
Now keep in mind a very, very important difference between these
types of products and many other kinds of services. In services,
nobody knows what you taste like, or whether one office of
"Great way Brokers" is better than "Smart Financial Services".
Why? Because many services are highly personal. They require
making personal connections. "Name recognition" won't help you a
bit if your advertising
isn't seen by anybody because it's
boring and uninteresting.
The cumulative effect and measuring the success of your
marketing clearly presents when you want to do any direct
marketing project, it either works well right away, or it
doesn't. Occasionally, you have a mediocre result that can be
tweaked and improved. Normally you know instantly whether your
advertising and marketing is working.
Let's say for example you were in sales and you decided to run
an ad in your local paper for $40. After two days you receive
eight leads who leave their name and address in your Voice
Mailbox. Now, using a ballpark of $10/lead as the maximum
acceptable cost for any type of marketing or advertising
campaign, you can get an idea of whether your promotion is in
the ballpark or not.
With this $40 ad divided into 8 leads, you're paying $5 a lead.
Which is certainly an acceptable cost per lead. This sort of
cost-per-lead range will end up being very productive and
successful for you as you move through the testing and increase
the frequency and size of your ads.
But, if you ran the same $40 ad and only got two responses,
you're at $20 a lead. That tells you that the ad probably either
A) has the wrong headline, B) is in the wrong place in the
paper, C) is in the wrong publication altogether, or D) is in
the wrong time of the week or month, or any combination of the
above variables.
This would work the same way if you were in the retail business.
Instead of getting leads you would get customers. Wouldn't it be
better to get 8 customers to respond to you rather than 2
customers? The ad cost the same no matter what your response is,
however the bottom line on your business makes it a huge
difference.
To be honest with you, even though you can take educated guesses
and get pretty good at figuring things out over time, as you get
more experienced in response marketing, you still never know
exactly why a particular campaign does or does not work. All you
know is either A) it does, or B) it doesn't.
About the author:
Abe Cherian is the founder of Multiple Stream Media, a leading
performance-based Internet advertising company dedicated in
helping small businesses create online presence, brand
recognition and online automation. Main company web site:
http://www.multiplestreammktg.com
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Welcome to Advertising.com |
This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ... |
www.advertising.com |
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Advertising - Wikipedia, the free encyclopedia |
Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ... |
en.wikipedia.org |
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Online Behavioral Contextual Advertising and Marketing. |
An advertising network offers content targeted advertising service on CPC/PPC basis. |
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Online advertising service for webmasters and advertisers. |
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You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
advertising.about.com |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Google Advertising |
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
www.google.com |
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Business Week Online: Advertising |
Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
www.businessweek.com |
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Texas Advertising @ The University of Texas at Austin |
Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
advertising.utexas.edu |
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Advertising Standards Authority - Home |
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
www.asa.org.uk |
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Boston Globe Media - Boston.com |
More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
www.boston.com |
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Lycos Advertise@Lycos |
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
advertising.lycos.com |
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PhysicsWeb - Advertising |
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
physicsweb.org |
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MaineToday.com 2006 Online Media Kit |
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
advertising.mainetoday.com |
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The Wall Steet Journal |
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
advertising.wsj.com |
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Inteactive Advertising Bureau |
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
www.iab.net |
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AAF: American Advertising Federation |
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
www.aaf.org |
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MSN Advertising - Online Advertising from MSN including ad ... |
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
advertising.msn.com |
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Advertising Association |
The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
www.adassoc.org.uk |
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Advertising: See what people are saying right now on Technorati |
See all blog posts tagged with advertising on Technorati. |
www.technorati.com |
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