|
|
Do Guaranteed Signups Work for MLM Internet Business Opportunity Promotion and Advertising?
Buying Guaranteed Signups is one of the most popular advertising methods available for MLM Internet business opportunity promoters. They offer a very cost-effective way of building a downline for any MLM program. For newer MLM Internet business...
Going Beyond Banner Advertising
Going Beyond Banner Advertising R.M. Blackledge ©Copyright 2005 A major stumbling block for many internet marketing newbies is the false belief that the placement of a banner ad on a web page is all that's required to immediately start making a...
How to Use Internet Marketing Promotion And Advertising to Build Your Business
Internet marketing promotion and advertising is crucial for your website’s success. Take time to create a buzz about your site and that will keep people coming back. Excited people are motivated people willing to spend money on your products....
Make a first impression with advertising banners
You may have found the most up-to-date help relating to banners.
When you're after top advice about banners, it will be hard extracting the best information from unprofessional banners suggestions or guidance so it is wise to recognize how to...
Network Marketing Advertising Draws Interested Leads
Network marketing advertising is necessary to attract quality leads to your MLM campaign. Selling the products often is not enough. You must also tell people about the unique opportunity your business can offer them. Your network marketing...
|
|
|
|
|
|
|
|
The Perils and Pitfalls of Pay-per-click Advertising
Copyright 2005 Log Cabin Rustics
In this age of speed dialing, T1 lines and other forms of high-tech instant gratification, many webmasters find themselves tempted to engage in pay-per-click advertising. After all, if you’ve just designed a state-of-the-art website, there’s nothing quite as gratifying as a steady stream of traffic right from the start. Webmasters with open wallets have found that pay-per-click can provide traffic within hours or even minutes of a website’s launch.
Pay-per-click Pros
Before considering the perils and pitfalls of pay-per-click, it’s worthwhile to remember that in some instances, pay-per-click is a good market strategy. A number of reputable SEO firms combine pay-per-click management with search engine optimization as a method of getting their clients the clicks they need. Pay-per-click can be an especially effective strategy for:
•companies trying to beat a competitor to market with a new product who want to garner substantial traffic while waiting for their SEO efforts to kick in •webmasters with deep pockets who are more concerned about establishing a quick presence than long-term return on investment •webmasters who are reaping a return on investment high enough to justify expenditures on pay-per-click
Significant Drawbacks
Although there are valid reasons to engage in pay-per-click advertising campaigns, there are also enough drawbacks to give any webmaster pause.
Companies considering pay-per-click need to determine the primary purpose of their marketing campaign—whether it be immediate sales, building website value, or a combination of the two. If immediate sales is the goal and a worthwhile return on investment is being achieved, pay-per-click may be the strategy of choice—at least until good search engine positioning can be obtained.
Webmasters seeking to build a valuable web-based business should remember that whenever the money “spigot” for pay-per-click stops, so do the clicks. In contrast, clicks resulting from an investment in search engine optimization will continue for months and possibly years to come.
Monitoring ROI
Return on investment (ROI) is another key factor to monitor during the implementation of any pay-per-click marketing strategy. ROI can drop dramatically as market forces change. An increase in competition, when combined with rising costs-per-click and plummeting product
prices, can quickly spell doom for a previously profitable ad campaign.
Computing ROI for pay-per-click can be a bit tricky. Since most sites receive “free” traffic resulting from SEO efforts, it’s important to try and ferret out what percentage of sales are resulting from pay-per-click and what percentage are resulting from your other SEO efforts.
Choosing which sites and search terms to allocate advertising dollars to can also be somewhat daunting. Rapid changes in per-click charges can also be challenging to manage well. If your bid is #1 and our competitors lower their bids, you may be left paying a higher price than necessary to maintain top positioning. This is the webmaster’s equivalent of throwing money down the drain. Unless you plan to sit by your computer watching per-click charges on an hourly basis, some type of pay-per-click management is, in my opinion, an absolute necessity.
In running a successful pay-per-click campaign, there are also questions to be answered about whether to try for top positioning or settle for some lesser spot, and which pay-per-click ads pull the best.
While I have learned “never to say never”, I am not presently using pay-per-click for any of my websites. Though I have used it in the past and may resort to it again, my website is doing better than ever without it. Pay-per-click is just one more thing to manage, and, if not managed well, can become a financial drain in a hurry. I’m a pretty busy person, and probably a tightwad as well. As a result, pay-per-click isn’t part of my current marketing arsenal.
That doesn’t mean, however, that it might not be right for your site. Do some testing, study it out, and consider the “cons” described in this article. In the words of an old adage, “if something is worth doing at all, it is worth doing well.” This is especially true for things that cost money. My advice is to keep that thought firmly in mind whenever you open your webmaster wallet.
About the Author
Cari Haus has been successfully selling rustic log furniture and beds on the Internet since the late 1990’s. Copyright 2005 by Cari Haus, website http://www.logcabinrustics.com/. Permission is granted to reprint this article, either online or in written publications, as long as the copyright information, this paragraph, and a link address or a link to the Log Cabin Rustics website is attached at the end of the article.
|
|
|
|
|
Welcome to Advertising.com |
This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ... |
www.advertising.com |
  |
Advertising - Wikipedia, the free encyclopedia |
Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ... |
en.wikipedia.org |
  |
Online Behavioral Contextual Advertising and Marketing. |
An advertising network offers content targeted advertising service on CPC/PPC basis. |
www.clicksor.com |
  |
Online advertising service for webmasters and advertisers. |
Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ... |
www.clicksor.com |
  |
Advertising |
You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
advertising.about.com |
  |
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
  |
Google Advertising |
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
www.google.com |
  |
Business Week Online: Advertising |
Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
www.businessweek.com |
  |
Texas Advertising @ The University of Texas at Austin |
Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
advertising.utexas.edu |
  |
Advertising Standards Authority - Home |
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
www.asa.org.uk |
  |
Boston Globe Media - Boston.com |
More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
www.boston.com |
  |
Lycos Advertise@Lycos |
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
advertising.lycos.com |
  |
PhysicsWeb - Advertising |
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
physicsweb.org |
  |
MaineToday.com 2006 Online Media Kit |
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
advertising.mainetoday.com |
  |
The Wall Steet Journal |
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
advertising.wsj.com |
  |
Inteactive Advertising Bureau |
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
www.iab.net |
  |
AAF: American Advertising Federation |
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
www.aaf.org |
  |
MSN Advertising - Online Advertising from MSN including ad ... |
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
advertising.msn.com |
  |
Advertising Association |
The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
www.adassoc.org.uk |
  |
Advertising: See what people are saying right now on Technorati |
See all blog posts tagged with advertising on Technorati. |
www.technorati.com |
  |
|