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5 Powerful Rules for Writing Advertising That Sells!
As you begin to write your sales copy for your advertisement keep one thing in your mind…Everything you put into the must point out a specific benefit to your prospect. Ask yourself as you write, “How will this help to get my prospect to act...
Advertising vs. PR in Your Small Business Marketing Strategy
Copyright 2005 J D Moore A great small business marketing strategy includes a mix of tactics. Advertising and PR are two very important tools that all small business owners need to be using regularly. Many small businesses I talk to do one of the...
Hedge Fund Advertising
HEDGE FUND ADVERTISING Have you seen all those big full page ads for hedge funds in the Wall Street Journal, the Financial Times, Investors Business Daily? You haven’t. Maybe they are being drowned out by the regular mutual funds who...
Science of Advertising and How to Benefit From It
Copyright 2005 Arun Pal Singh It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works. What is...
The Five Most Powerful Forms of Internet Advertising
Webmasters and Entrepreneurs around the world are beginning to learn first-hand the long-term value of using Promotional Ezine Articles to promote their businesses in the o¬nline environment. When you are promoting your website, there...
 
Why Use Pay Per Click Advertising?

1: Pay Per Click Advertising is by far the most direct marketing system ever invented. You actually get to place your ad directly in front of a prospect that has searched on a term related to your product or business. Your prospect is proactively looking for what you have to offer. You cannot get a more targeted form of advertising.

2: Market research has never been easier. You now have the opportunity with Pay Per Click advertising to measure a markets value quickly and cheaply simply by targeting a few ads at this market. With a few targeted Pay Per Click advertising campaigns you can now measure potential ROI across a whole market within a few days for pennies rather than the months and big bucks it used to demand.

3: Market to the planet or to your small hometown. With the introduction of local targeting last year Google have opened up a whole new opportunity for small businesses. If you offer a service such as a garage or hairdressers etc. before now there was little point in using Pay Per Click advertising. You can't offer this service over the web. But now with local search you can pinpoint a district for which you would like your ad to appear. Your ad will then appear only to your most likely prospects. At the other extreme if you offer a product that is not reliant on physical location you can now get highly targeted visitor from across the planet or country.

4: If you have a new site you will struggle for a long time to get anywhere near a good listing in the search engines. Pay Per Click advertising will allow you to take your business straight to market the day your website goes live. Saving you months in potential lost earnings.

5: Recent innovations have seen Advertisers given more control in where their Adwords Ad will appear. You now have the option to advertise on specific sites. Even more recently site owners now also have the option to place a banner on their site advertising the opportunity to visitors to advertise there.

6: Variety. Although


Adwords is the leading Pay Per Click advertising system it's by far the only one. Yahoo have their own system known as Yahoo Search Marketing, formally Overture. MSN are about to bring their new system online, MSN adCenter. Then there's Findwhat, LookSmart, Miva etc. Are your chosen keywords to costly on Adwords? Try one of the other Pay Per Click advertising networks.

7: Opportunity favours the quick and the prepared. Pay Per Click and online advertising spending in general is set rocket over the next few years as more and more businesses become disillusioned with the results of their traditional advertising avenues. By learning to utilize Pay Per Click advertising properly now you can position yourself to take advantage of future developments fast.

Conclusion As more businesses come online SEO competition is hotting up. Google already implements a 'Sandbox' which will see new sites get very little traffic for 8 to 12 months after going live. The sandbox is a 'holding pen' for new sites. Google introduced the sandbox as a means to monitor and control new site listings. This was introduced as a defence against the rash of Spam sites that where appearing across the Net.

This being the case don't expect a good ranking or any traffic from Google for a long time after your new site goes live.

Some cynics will accuse Google of leveraging their position as market leader in the Search Engine arena to force the owners of new sites to join the Adwords program as the only option for traffic from Google.

To be fair it has crossed my mind in the past but then I remember the Spam results Google suddenly started serving back in March 2004 and I'm thankful I don't see those anymore, thanks in part to the Sandbox.

Pay Per Click advertising is the fastest route to site traffic

About the author:

Darren Yates is an Adwords Professional and currently giving away his Pay Per Click Advertising Mini Course FREE now.

 

Welcome to Advertising.com
This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ...
www.advertising.com
 
Advertising - Wikipedia, the free encyclopedia
Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ...
en.wikipedia.org
 
Online Behavioral Contextual Advertising and Marketing.
An advertising network offers content targeted advertising service on CPC/PPC basis.
www.clicksor.com
 
Online advertising service for webmasters and advertisers.
Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ...
www.clicksor.com
 
Advertising
You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ...
advertising.about.com
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Google Advertising
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ.
www.google.com
 
Business Week Online: Advertising
Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ...
www.businessweek.com
 
Texas Advertising @ The University of Texas at Austin
Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006.
advertising.utexas.edu
 
Advertising Standards Authority - Home
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK.
www.asa.org.uk
 
Boston Globe Media - Boston.com
More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ...
www.boston.com
 
Lycos Advertise@Lycos
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ...
advertising.lycos.com
 
PhysicsWeb - Advertising
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ...
physicsweb.org
 
MaineToday.com 2006 Online Media Kit
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com.
advertising.mainetoday.com
 
The Wall Steet Journal
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ...
advertising.wsj.com
 
Inteactive Advertising Bureau
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ...
www.iab.net
 
AAF: American Advertising Federation
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ...
www.aaf.org
 
MSN Advertising - Online Advertising from MSN including ad ...
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers.
advertising.msn.com
 
Advertising Association
The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ...
www.adassoc.org.uk
 
Advertising: See what people are saying right now on Technorati
See all blog posts tagged with advertising on Technorati.
www.technorati.com
 
 

 
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  • 10 classic e zine advertising tips

  • 10 critical things to do before you spend a dime in advertising

  • 10 effective advertising tips

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  • advertising for small businesses part 1

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  • advertising for the perplexed part ii

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  • how advertising and marketing got started

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  • how to get purchase ready customers to find you without advertising

  • how to make make money from a website without using advertising

  • how to make money from affiliate programs without spending a single dime on advertising part ii of ii

  • how to make pay per click advertising payoff

  • how to make the most of your advertising

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to screen your visitors when using pay per click advertising

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  • image and branding advertising­kget over it or go broke

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  • index

  • indirect advertising

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  • is it really this easy to get free advertising

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