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Give Your Affiliate Program A Lift With A New Or Improved Product
If an affiliate program is an important part of your business, your profits are only as good as your affiliate members. Sales drop like a rock when they get discouraged or lose interest. You will see the dreaded signs if you frequently visit your...
Increase Your Sales Through Affiliate Programs
What could be better than exceeding your personal sales goals for a given month or year? How about doubling, tripling or even more of you sales goal for the month? This is exactly what affiliates can do for you. The amount of growth potential...
Integrate Your Affiliate Programs to Explode Your Affiliate Income
Copyright 2005 Ron Passfield When you have been involved in affiliate marketing for a year or more you tend to accumulate memberships in a diverse range of Internet programs that are often disconnected. You will have memberships in a...
Overachieving Your Way to Super Affiliate Stardom
Internet business is a bit confusing especially if you're not really knowledgeable at it. You will also be left completely blank, asking yourself as to what type of online business is best for you. Why don't you try affiliate marketing...
Top eBay Affiliate Paid 1.2 Million in December
REQUIREMENTS FOR REPRINT: You have permission to publish this article free of charge in your ezine, newsletter, ebook, print publication or on your Website ONLY if it remains unchanged and you include the copyright, author information, and an...
 
Affiliate Marketing - A Little TLC Goes a Long Way

Copyright 2005 Ron Passfield

What is one thing that separates the leading affiliate marketers from the rest?

They show TLC - tender loving care - towards their downline members.

This may sound very "touchy-feely", but TLC is a real business imperative. If you ignore the intellectual, financial or emotional needs of your affiliate downline, you do so at your own cost.

Your affiliates have feelings too. They also feel insecure and uncertain of themselves at times. Through TLC, you can build their confidence and their trust in you.

TLC means using accessible language - writing in a way that others can understand. This requires you to break down complex concepts and processes and describe them in simple terms so that the average person-on-the-Net can understand them. If you use Internet Marketing jargon, you need to explain the terms you use - not assume everyone understands them.

TLC involves making yourself accessible to your affiliate downline members by phone, email, chat rooms, instant messenger, teleclasses and/or teleconferences.

TLC is visible when you promote collaborative learning and sharing through your affiliate forum and when you model appropriate behaviour such as genuinely welcoming newcomers to the affiliate program.

TLC is recognisable when you are generous in sharing what works for you, what you have found helpful and the mistakes you have made.

TLC is encouraging and supportive. It is reflected when you express understanding of the emotional and


financial needs of your downline members through comments such as:

* "You might have difficulty writing articles, so here is some hints on where to start..." * "You might not have the money for Overture or other Pay per Click options, but have you tried these free classified ad sites?" * "You may not have your own website yet, but you could easily create a blog in the meantime..."

TLC is responsive - prompt replies and assistance communicate understanding and valuing others. Requests for information and assistance frequently come from affiliates who are "at a loss", frustrated or feeling helpless. If you can respond quickly to their request for help, you will redress their emotional state and, at the same time, create increased positive regard for yourself.

TLC shines through when you show something of yourself - your own humanity and vulnerability. Affiliates need to appreciate that you too are only human, that you make mistakes and wrong decisions. They also need to know that affiliate marketing is a continuous learning process and that you are an active learner yourself.

A little TLC goes a long way in affiliate marketing.

About the author:

This article is written by Ron Passfield, PhD, affiliate marketing coach, who is developing his affiliate business through the step-by-step coaching offered by the Affiliate Classroom: http://www.affiliate-marketing-coach.blogspot.com/ Subscribe to Ron's weekly "Emarkting Strategies" ezine and receive a bonus gift: http://www.emarktingstrategies.blogspot.com/

 

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Affiliate network offering tracking and management solutions for maintaining an affiliate program.
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UK Affiliate Marketing Forum - a4uforum.co.uk
UK Affiliate marketing industry forum from affiliates4u featuring news, discussion, and affiliate program resources.
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Affiliate Summit 2007 West - Affiliate Marketing in Las Vegas ...
Affiliate Summit 2007 West at Bally's Las Vegas, January 21-23, 2007. Keynote Speaker will be Michael Sanchez, CEO and Co-founder of ClubMom.com.
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Most recent up-to-date developments in the affiliate marketing industry. ... The Affiliate Classroom is a step by step training program to help you easily ...
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Content Menu
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