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About Affiliate Commissions
Have you ever thought about the different methods by which affiliate commissions are paid? There are four main types of commission pay categories. They are: 1. Pay Per Sale - Nearly everyone is familiar with this type. Pay Per Sale is when the...
CJ Vantage- An Affiliate Marketing Tool
CJ Vantage is an affiliate marketing tool for advertisers. It combines expertise with advance functionality to optimize the online marketing relationships. CJ Vantage is the product of Commission Junction. Commission Junction recognizes that the...
How To Choose An Affiliate Program
What is the most important of these two factors in choosing an affiliate program? 1. What the program can offer you. OR 2. How you think the program will sell to others. Ignore for a minute whatever it is the program sells, and ignore what...
Pay Per Click Affiliate Programs
With internet business is high on everybody's agenda affiliate programs are too catching up with them. Affiliate program is the process of listing your company's products and services to other company's website. This means that anyone visiting...
Using Affiliate Directories to Improve Your Program
Who joins an affiliate program? The most common group is people who want to become rich quickly and easily using their computer, the majority of which will never become productive affiliates. The second most common group is webmasters who have some...
 
Affiliate Marketing - A Little TLC Goes a Long Way

Copyright 2005 Ron Passfield

What is one thing that separates the leading affiliate marketers from the rest?

They show TLC - tender loving care - towards their downline members.

This may sound very "touchy-feely", but TLC is a real business imperative. If you ignore the intellectual, financial or emotional needs of your affiliate downline, you do so at your own cost.

Your affiliates have feelings too. They also feel insecure and uncertain of themselves at times. Through TLC, you can build their confidence and their trust in you.

TLC means using accessible language - writing in a way that others can understand. This requires you to break down complex concepts and processes and describe them in simple terms so that the average person-on-the-Net can understand them. If you use Internet Marketing jargon, you need to explain the terms you use - not assume everyone understands them.

TLC involves making yourself accessible to your affiliate downline members by phone, email, chat rooms, instant messenger, teleclasses and/or teleconferences.

TLC is visible when you promote collaborative learning and sharing through your affiliate forum and when you model appropriate behaviour such as genuinely welcoming newcomers to the affiliate program.

TLC is recognisable when you are generous in sharing what works for you, what you have found helpful and the mistakes you have made.

TLC is encouraging and supportive. It is reflected when you express understanding of the emotional and


financial needs of your downline members through comments such as:

* "You might have difficulty writing articles, so here is some hints on where to start..." * "You might not have the money for Overture or other Pay per Click options, but have you tried these free classified ad sites?" * "You may not have your own website yet, but you could easily create a blog in the meantime..."

TLC is responsive - prompt replies and assistance communicate understanding and valuing others. Requests for information and assistance frequently come from affiliates who are "at a loss", frustrated or feeling helpless. If you can respond quickly to their request for help, you will redress their emotional state and, at the same time, create increased positive regard for yourself.

TLC shines through when you show something of yourself - your own humanity and vulnerability. Affiliates need to appreciate that you too are only human, that you make mistakes and wrong decisions. They also need to know that affiliate marketing is a continuous learning process and that you are an active learner yourself.

A little TLC goes a long way in affiliate marketing.

About the author:

This article is written by Ron Passfield, PhD, affiliate marketing coach, who is developing his affiliate business through the step-by-step coaching offered by the Affiliate Classroom: http://www.affiliate-marketing-coach.blogspot.com/ Subscribe to Ron's weekly "Emarkting Strategies" ezine and receive a bonus gift: http://www.emarktingstrategies.blogspot.com/

 

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Affiliate network offering tracking and management solutions for maintaining an affiliate program.
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webmasters affiliate programs
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UK Affiliate Marketing Forum - a4uforum.co.uk
UK Affiliate marketing industry forum from affiliates4u featuring news, discussion, and affiliate program resources.
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A searchable directory of rated affiliate programs.
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Affiliate Summit 2007 West - Affiliate Marketing in Las Vegas ...
Affiliate Summit 2007 West at Bally's Las Vegas, January 21-23, 2007. Keynote Speaker will be Michael Sanchez, CEO and Co-founder of ClubMom.com.
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Content Menu
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