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6 tips on becoming a successful affiliate
As most of you know it takes a lot more than just a great product to translate into dollars in your bank account. The six tips I want to share with you are the same tips I give my partners (also known as affiliates) who sell my product. We all know...
Disguise Your ClickBank Affiliate Links Using Status-bar Faking
Many surfers are savvy enough to identify ClickBank affiliate links, simply by glancing at their browser's status-bar before clicking. The status-bar reveals the familiar ClickBank hoplink URL, which frequently alerts the surfer that an ...
How To Continually Grow Your Affiliate Checks
The promise of earning profits without really doing much of anything has enticed a lot of people towards affiliate marketing. But does affiliate marketing really work this way? As an affiliate, all that is required of you is to simply...
Promoting Affiliate Programs through Personal Recommendations
Publishing articles online is a highly effective way to increase affiliate revenue. In the current marketing environment, it is increasingly important to differentiate yourself. Consumers have become savvier and are increasingly suspicious of pure...
Two Quick Ways to Make Your Copy of Merchant's Data Feed Different From All Other Affiliates
Product data feeds are really popular among affiliates because they can help produce thousands of product pages quickly and easily. Such pages can be used to drive highly targeted search engine traffic looking specifically for those products. But...
 
Affiliate Strategies Of Pay Per Click Advertising Networks

The Untold Secret Of Pay Per Click Advertising:

An often misunderstood reality of Pay-Per-Click advertising is that many times you can't determine where you ad will be displayed once you sign-up with one of the PPC Search Engines. In the incestuous world of online advertising, companies are often simultaneously competitors and partners. This is never more true than in the case of Search Engine Advertising.

Even The Big Guys Do It:

If the Pay-Per-Click program you're using is from one of the major brands that has it's own consumer search destination site (Google, Yahoo, Lycos etc,) it's a little easier to tell where your ads will show up. However, even if you're working with the major players, your ads won't be limited to the Search Engine you signed up with. For example, Google has agreements with Lycos, Ask Jeeves, AOL, and other lesser known brands, to display ads from the Google AdWords program. Yahoo has relationships with MSN, and CNN.Com to display ads from its Overture Pay Per Click Program. Lycos owns HotBot.Com and has partnered with affiliates outside its network to increase the distribution of ads from the Lycos AdBuyer Pay Per Click program.

Distribution Strategies Of Smaller Search Engines:

Once you go beyond the major Pay Per Click Advertising programs it becomes increasingly difficult to know where your ads will appear. Most of the second tier Search Engines rely exclusively on networks of unknown sites for their distribution. FindWhat.Com, Kanoodle, Enhance and Search 123 don't operate sites that consumers use to search the web. Because of this they have developed relationships with thousands of smaller sites to display ads from customers who sign up for their Pay Per Click programs.

Affiliate Traffic Isn't Necessarily Bad:

Just because a Pay Per Click Advertising program doesn't have its own search site to drive traffic doesn't necessarily mean that


the traffic is of lesser quality. Like everything else when it comes to a successful PPC Advertising campaign, the key is to track and analyze results on a daily basis. Set-up independent tracking URL's for each PPC Search Engine you are working with, or use a third party tracking tool like Atlas One Point to track how many clicks you're getting from each Search Engine, and how much of the traffic is converting into sales.

Can You Cherry Pick Affiliates?

As a rule, most Search Engines won't divulge the list of affiliates they are working with to display your ads. Even if you are able to determine which affiliate sites are converting better for you than others, the Search Engines generally won't allow you to cherry pick which affiliates will display your ad. However, some Pay Per Click Search Engines like Google allow you to opt out of their affiliate network.

Conclusion:

Driving traffic by displaying ads across a network of affiliate sites is a fact of life for Pay Per Click Search Engines. It's not necessarily bad, but it is something you need to be aware of as you analyze which PPC Search Engines to use, and which ones perform. By displaying your ad on affiliate sites your marketing message is put in front of more people who are looking for the products you sell. The downside is once you move beyond the big brands and venture into the vast mysterious world of affiliate networks, there is a chance the quality of your traffic will decline. As long as you monitor your traffic sources for volume, and conversions, and adjust your campaigns accordingly you should be able to benefit from the increased distribution affiliates provide, while maintaining the profitability metrics for your Pay Per Click Advertising campaign.


About the Author

Stan Hauser is a leading expert on effective Pay Per Click Advertising strategies, and the creator of http://pay-per-click-advertising-guide.com

 

Affiliate Programs - Your guide to the best web affiliate programs.
Your guide to the best web affiliate programs, associate programs and profit sharing. Our affiliate directory is ideal for both webmasters and merchants ...
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Affiliate - Wikipedia, the free encyclopedia
An affiliate is not the same as an owned and operated station, ... Affiliate marketing typically refers to this Electronic commerce version of the ...
en.wikipedia.org
 
Affiliate marketing - Wikipedia, the free encyclopedia
As per market statistics [citation needed], affiliate marketing in terms of ... By linking Geffen Records to CDNow, the affiliate marketing format was born. ...
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CafePress.com : Affiliate Program : Affiliate Overview
Enables individuals and companies to sell a wide variety of products online with zero upfront costs.
www.cafepress.com
 
Amazon.com Associates: The web's most popular and successful ...
Launched in 1996, Associates is Amazon.com's affiliate marketing program. ... As one of the first online affiliate marketing programs, Associates has a ...
affiliate-program.amazon.com
 
Casino Affiliate Program - InterCasino.com
The world's first and largest online casino. Voted Best Online Casino 2003 by Gambling Online Magazine.
www.intercasino.com
 
AffiliateFuture.com
AffiliateFuture are performance-based marketing specialists, providing sales solutions and marketing services to advertisers, publishers and agencies. ...
www.affiliatefuture.com
 
affiliate registration
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click affiliate program.
www.bidvertiser.com
 
Apple - iTunes - Affiliate Program
Now you can be part of the excitement by joining the iTunes Affiliate Program.* ... Apply to the Apple Store Affiliate Program, with a wide selection of ...
www.apple.com
 
Affiliate Programs Directory
Affiliate Scout is your source for affiliate programs. Our affiliate directory is composed of high quality advertisers that are looking for affiliates to ...
www.affiliatescout.com
 
eBay Affiliate Program: Welcome to the eBay Affiliate Program
The affiliate program on eBay pays web designers, internet publishers and affiliates to drive users and leads to eBay and for bids and buy-it-nows; ...
affiliates.ebay.com
 
AffiliateFuture
There are no set-up fees for becoming an affiliate with AffiliateFuture. ... Affiliates please login below. If you are a merchant click here. ...
www.affiliatefuture.co.uk
 
Affiliate Network - Affiliate Window
Affiliate network offering tracking and management solutions for maintaining an affiliate program.
www.affiliatewindow.com
 
webmasters affiliate programs
Webmasters earn money with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
UK Affiliate Marketing Forum - a4uforum.co.uk
UK Affiliate marketing industry forum from affiliates4u featuring news, discussion, and affiliate program resources.
www.a4uforum.co.uk
 
Affiliate programs directory - Associate Programs.com
A searchable directory of rated affiliate programs.
www.associateprograms.com
 
Affiliate Summit 2007 West - Affiliate Marketing in Las Vegas ...
Affiliate Summit 2007 West at Bally's Las Vegas, January 21-23, 2007. Keynote Speaker will be Michael Sanchez, CEO and Co-founder of ClubMom.com.
www.affiliatesummit.com
 
Affiliate Programs Marketing Training
Most recent up-to-date developments in the affiliate marketing industry. ... The Affiliate Classroom is a step by step training program to help you easily ...
www.affiliateclassroom.com
 
Affiliate Programs Directory - Affiliate Match.com
Affiliate programs directory with searchable, categorized listings.
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Content Menu
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