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Affiliate Marketing Basics: The Associate Program at Work
In this technology driven society, it appears that everyone is connected to the World Wide Web. In addition, a greater number of individuals are creating web sites for either personal or business use. With the e-commerce trade booming, many are...
Affiliate Program Checklist
Affiliate and other cooperative programs are announced almost daily. Website owners are flocking to these programs. Enthusiasm is high. But.........why not compare and evaluate first? The following checklist was prepared from the point of view of...
Affiliate Programs Can Earn a Profit
This information may be helpful for everyone, regardless of how long you have been in the affiliate business, or even if you are just getting started. First, a good affiliate program can be hard to come by. It needs to offer decent...
Managing Your Affiliate Program: Software Systems vs. Network Systems
There are numerous aspects to starting an affiliate program. You've got to do all kinds of research and footwork to get the ball rolling, and the work doesn't stop there. Assuming that you've already done your research, found a great product, and...
The Turtle and the Rabbit Do Affiliate Marketing
The Turtle and the Rabbit Do Affiliate Marketing Once upon a time there was a beautiful Island. The weather was wonderful. It usually rained a little early in the morning to freshen the air and bring out all the wonderful smells. Then again...
 
Finding Affiliate Programs - 4 Time Saving Research Questions

When researching an affiliate program, there are a number of questions you should ask before determining whether or not you want to associate with a particular online merchant. However, to save you time, there are four items you should initially investigate before proceeding. Ask the following questions in the order given and if any of the answers do not measure up, then it's time to leave that affiliate program in the dust and move on.

1. Is There an Affiliate Agreement?

If the merchant does not include an affiliate agreement, then you may as well head on down the highway. Under no circumstances should you become associated with a merchant unless the terms of your affiliation are clearly stated. Without an affiliate agreement, you likely will not even be able to find the answers to your remaining questions anyway.

2. Is There a Fee to Join the Program?

This one is pretty cut-and-dry. If you have to pay to join an affiliate program, then it's really NOT an affiliate program and you don't want to go there. Once again, move to the next one on your list.

3. Exclusivity?

This is not as much of an issue as it used to be. Most merchants seem to have figured out by now that they cannot put too much control on how an affiliate runs their business. Exclusivity is a condition that should be outlined in the affiliate agreement and states that an affiliate cannot promote products or services of a direct competitor of that merchant.

For example, if you run a pet supply related web site and you affiliate with 'XYZ Pet Supplies' who has an exclusivity condition, then you likely will not be permitted to affiliate with PETsMART, PETCO, 1-800-PETMEDS, or any of the other


big online merchants. This obviously puts a severe damper on your ability to run your business.

If you do happen to run across an affiliate program with an exclusivity clause, then don't even bother with them. Move on.

4. Is Your Web Site Eligible?

Obviously, if your web site does not meet the eligibility requirements of a particular affiliate program, there's no sense in continuing. Many merchants simply want to make sure your site is not offensive in any way, so as to not alienate potential customers. Other merchants are very picky about who they allow to affiliate with them and set certain standards that affiliate web sites must meet.

Along the same lines, as an affiliate, you need to determine whether it makes sense for your web site to promote the goods or services of any given merchant. Using the pet supply example again, why on Earth would you want to promote a merchant's auto parts when your site focuses on pets? You'd be surprised at how many affiliate programs automatically accept applicants.

Researching and joining affiliate programs can be a very time-consuming process. If you follow the steps outlined above, you can quickly weed out the undesirables and continue research on only those affiliate programs that may actually be worth your time.

About the author:

Bob Davis is a professional database consultant, web designer, graphic artist, and Internet marketer. If you'd like some solid tips on starting your own legitimate Internet business, then visit his Home Internet Business Guide for Beginners.

You have permission to reprint this article, provided that the author bio, content, and links remain unaltered.

 

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Affiliate Summit 2007 West - Affiliate Marketing in Las Vegas ...
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