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Finding Affiliate Programs - 4 Time Saving Research Questions
When researching an affiliate program, there are a number of questions you should ask before determining whether or not you want to associate with a particular online merchant. However, to save you time, there are four items you should...
Grow Your Business with Affiliate Marketing
Grow Your Business with Affiliate Marketing by J. Stephen Pope To generate additional business income, consider expanding your business through affiliate marketing. Here are three ways of boosting your business income with affiliate programs. ...
How To Cash In Promoting Affiliate Programs
1. Build your site around a topic you enjoy. Becoming a webmaster will require a lot of time on your part. Make sure that you first build your site around a topic that you enjoy and can spend time on. Think about what topics you enjoy most, and...
How To Get People To Click Your Affiliate Links
I was just having lunch with a friend of mine who is working on a new affiliate program. She seemed very excited about it, and as we ate our delicious cold lobster salad she gave me all the details. I began asking her a few questions, and as the...
How to Succeed in Affiliate Marketing?
The reason more and more people are interested in Affiliate Marketing business is there are no bosses to order the employees around, There are no deadlines to meet and no fixed timings or schedule to follow. One only needs to be equipped with the...
 
Google's Secret Guidelines On Thin Affiliates

Journalist Henk van Ess has caused a flurry of excitement on blogs and forums.

In his blog he revealed that Google uses teams of humans all over the world to evaluate the accuracy of Google's search results.

These "international agents", who are paid $10 to $20 an hour, were recruited mainly through universities. They're paid to check search results at Google every day.

Don't be distracted by the debate over whether Google should be doing this.

Of course it should. It's just a form of quality control.

Google can use the evaluators' findings to tweak its algorithms and reduce search engine spam.

What affiliates need to pay careful attention to is Google's "Spam Recognition Guide for Raters", which Henk revealed.

If you're a "thin affiliate," beware.

Although the report is a year old, about 80% of its contents are still being used by Google's evaluators, Henk says.

The confidential document gives us an unvarnished look at Google's attitude to affiliates.

If you're using any of the "manipulative techniques" Google describes, this report will probably encourage you to take a hard look at your website.

I hope you're not silly enough to be using hidden links or hidden text. Not surprisingly, Google teaches its "raters" how to detect them.

Are you creating pages without much content with the aim of collecting pay-per-click (PPC) revenue? Google's raters are taught to mark such pages as "Offensive", and gives examples.

Google secret guidelines spend some time discussing different ways in which some affiliates display results from pay-per-click search engines, so if you're doing that, you'll definitely want to study this report carefully.

Are you displaying ads disguised as search engine results?
Google finds them offensive.

Are you adding a dmoz.org feed to your site with the aim of
earning PPC revenue? That's "offensive", too.

Google says:

"We differentiate between affiliates that produce
extra service, value, or content, and those that
simply are duplicates of other sites, set up to
boost traffic to other sites and earn a commission
for it. The former ones are not Offensive and
should be rated on the merits to the query. The
latter ones


are Offensive...

"Thin affiliate doorways are sites that usher
people to a number of Affiliate programs, earning
a commission for doing so, while providing little
or no value-added content or service to the user.
A site certainly has the right to try to earn income;
we're attempting to identify sites that do nothing
but act as a commission-earning middleman."

To Google, affiliate links such as qksrv.net, bfast.com and myaffiliateprogram.com - on the page or in redirects - "strongly suggest" that the site is a thin affiliate.

Are you using an affiliate datafeed? To Google, that's another warning sign.

However, if you offer a comparison of prices between different online merchants, you're OK, you're not a thin affiliate.

Google provides an incredibly tough guideline, which hundreds of thousands of affiliate sites fail to meet.

Google says:

"Do not call a page affiliate spam when an
affiliation is only incidental to the message
and purpose of a website. To determine whether
participation in affiliate programs is central
or incidental to the site's existence, ask
yourself this question: Would this site remain
a coherent whole if the pages leading to the
affiliate (merchant) were taken away?"


That probably counts out most affiliate sites.

In summary, if you want to be friends with Google, make sure you provide extra value or content.

I've quoted only parts of the report. Any serious affiliate will want to study the whole thing carefully.

You can read the full report on Henk's blog here...

http://www.searchbistro.com/spamguide.doc

Note: A Google employee broke a non-disclosure agreement by revealing this report. I don't know how long it will stay online. You may want to do what I did - save a copy of it on your hard drive.

Now we know what Google really thinks of affiliates. You've been warned.

About the Author

ABOUT THE AUTHOR

Allan Gardyne has been earning a very good living from affiliate programs since 1998. Learn from an affiliate veteran. Get his FREE newsletter...
http://www.AssociatePrograms.com

 

Affiliate Programs - Your guide to the best web affiliate programs.
Your guide to the best web affiliate programs, associate programs and profit sharing. Our affiliate directory is ideal for both webmasters and merchants ...
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Affiliate - Wikipedia, the free encyclopedia
An affiliate is not the same as an owned and operated station, ... Affiliate marketing typically refers to this Electronic commerce version of the ...
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Enables individuals and companies to sell a wide variety of products online with zero upfront costs.
www.cafepress.com
 
Amazon.com Associates: The web's most popular and successful ...
Launched in 1996, Associates is Amazon.com's affiliate marketing program. ... As one of the first online affiliate marketing programs, Associates has a ...
affiliate-program.amazon.com
 
Casino Affiliate Program - InterCasino.com
The world's first and largest online casino. Voted Best Online Casino 2003 by Gambling Online Magazine.
www.intercasino.com
 
AffiliateFuture.com
AffiliateFuture are performance-based marketing specialists, providing sales solutions and marketing services to advertisers, publishers and agencies. ...
www.affiliatefuture.com
 
affiliate registration
Programr.php3: () is not a programmer id nor a Form!
https:
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click affiliate program.
www.bidvertiser.com
 
Apple - iTunes - Affiliate Program
Now you can be part of the excitement by joining the iTunes Affiliate Program.* ... Apply to the Apple Store Affiliate Program, with a wide selection of ...
www.apple.com
 
Affiliate Programs Directory
Affiliate Scout is your source for affiliate programs. Our affiliate directory is composed of high quality advertisers that are looking for affiliates to ...
www.affiliatescout.com
 
eBay Affiliate Program: Welcome to the eBay Affiliate Program
The affiliate program on eBay pays web designers, internet publishers and affiliates to drive users and leads to eBay and for bids and buy-it-nows; ...
affiliates.ebay.com
 
AffiliateFuture
There are no set-up fees for becoming an affiliate with AffiliateFuture. ... Affiliates please login below. If you are a merchant click here. ...
www.affiliatefuture.co.uk
 
Affiliate Network - Affiliate Window
Affiliate network offering tracking and management solutions for maintaining an affiliate program.
www.affiliatewindow.com
 
webmasters affiliate programs
Webmasters earn money with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
UK Affiliate Marketing Forum - a4uforum.co.uk
UK Affiliate marketing industry forum from affiliates4u featuring news, discussion, and affiliate program resources.
www.a4uforum.co.uk
 
Affiliate programs directory - Associate Programs.com
A searchable directory of rated affiliate programs.
www.associateprograms.com
 
Affiliate Summit 2007 West - Affiliate Marketing in Las Vegas ...
Affiliate Summit 2007 West at Bally's Las Vegas, January 21-23, 2007. Keynote Speaker will be Michael Sanchez, CEO and Co-founder of ClubMom.com.
www.affiliatesummit.com
 
Affiliate Programs Marketing Training
Most recent up-to-date developments in the affiliate marketing industry. ... The Affiliate Classroom is a step by step training program to help you easily ...
www.affiliateclassroom.com
 
Affiliate Programs Directory - Affiliate Match.com
Affiliate programs directory with searchable, categorized listings.
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  • generate more sales in any affiliate program part five

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  • generate more sales in any affiliate program part one

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  • generate more sales in any affiliate program part three

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