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A few avoidable errors when promoting your affiliate
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What is a good converting site? Well they say a “good” converting site is one that sells 1 in 100 visitors. Now once you’ve chosen which affiliate program you want to promote using Google Adwords you may be thinking “well I’ll just let it run for...
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Google's Secret Guidelines On Thin Affiliates

Journalist Henk van Ess has caused a flurry of excitement on blogs and forums.

In his blog he revealed that Google uses teams of humans all over the world to evaluate the accuracy of Google's search results.

These "international agents", who are paid $10 to $20 an hour, were recruited mainly through universities. They're paid to check search results at Google every day.

Don't be distracted by the debate over whether Google should be doing this.

Of course it should. It's just a form of quality control.

Google can use the evaluators' findings to tweak its algorithms and reduce search engine spam.

What affiliates need to pay careful attention to is Google's "Spam Recognition Guide for Raters", which Henk revealed.

If you're a "thin affiliate," beware.

Although the report is a year old, about 80% of its contents are still being used by Google's evaluators, Henk says.

The confidential document gives us an unvarnished look at Google's attitude to affiliates.

If you're using any of the "manipulative techniques" Google describes, this report will probably encourage you to take a hard look at your website.

I hope you're not silly enough to be using hidden links or hidden text. Not surprisingly, Google teaches its "raters" how to detect them.

Are you creating pages without much content with the aim of collecting pay-per-click (PPC) revenue? Google's raters are taught to mark such pages as "Offensive", and gives examples.

Google secret guidelines spend some time discussing different ways in which some affiliates display results from pay-per-click search engines, so if you're doing that, you'll definitely want to study this report carefully.

Are you displaying ads disguised as search engine results?
Google finds them offensive.

Are you adding a dmoz.org feed to your site with the aim of
earning PPC revenue? That's "offensive", too.

Google says:

"We differentiate between affiliates that produce
extra service, value, or content, and those that
simply are duplicates of other sites, set up to
boost traffic to other sites and earn a commission
for it. The former ones are not Offensive and
should be rated on the merits to the query. The
latter ones


are Offensive...

"Thin affiliate doorways are sites that usher
people to a number of Affiliate programs, earning
a commission for doing so, while providing little
or no value-added content or service to the user.
A site certainly has the right to try to earn income;
we're attempting to identify sites that do nothing
but act as a commission-earning middleman."

To Google, affiliate links such as qksrv.net, bfast.com and myaffiliateprogram.com - on the page or in redirects - "strongly suggest" that the site is a thin affiliate.

Are you using an affiliate datafeed? To Google, that's another warning sign.

However, if you offer a comparison of prices between different online merchants, you're OK, you're not a thin affiliate.

Google provides an incredibly tough guideline, which hundreds of thousands of affiliate sites fail to meet.

Google says:

"Do not call a page affiliate spam when an
affiliation is only incidental to the message
and purpose of a website. To determine whether
participation in affiliate programs is central
or incidental to the site's existence, ask
yourself this question: Would this site remain
a coherent whole if the pages leading to the
affiliate (merchant) were taken away?"


That probably counts out most affiliate sites.

In summary, if you want to be friends with Google, make sure you provide extra value or content.

I've quoted only parts of the report. Any serious affiliate will want to study the whole thing carefully.

You can read the full report on Henk's blog here...

http://www.searchbistro.com/spamguide.doc

Note: A Google employee broke a non-disclosure agreement by revealing this report. I don't know how long it will stay online. You may want to do what I did - save a copy of it on your hard drive.

Now we know what Google really thinks of affiliates. You've been warned.

About the Author

ABOUT THE AUTHOR

Allan Gardyne has been earning a very good living from affiliate programs since 1998. Learn from an affiliate veteran. Get his FREE newsletter...
http://www.AssociatePrograms.com

 

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Webmasters earn money with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Affiliate Summit 2007 West - Affiliate Marketing in Las Vegas ...
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Most recent up-to-date developments in the affiliate marketing industry. ... The Affiliate Classroom is a step by step training program to help you easily ...
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  • index

  • integrate your affiliate programs to explode your affiliate income

  • internet marketing strategies setting up your affiliate program

  • introduction to affiliate marketing

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  • making money with affiliate programs part i

  • making money with affiliate programs part ii

  • making money with affiliate programs part iii

  • making your own business from affiliate programs

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  • managing your affiliate program software systems vs network systems

  • marketing a single affiliate program is the first key to success

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  • one of the biggest and deadliest mistakes affiliates make online and how you can avoid falling into the same trap

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  • promoting your affiliate program with directories part ii

  • pros and cons of third party online affiliate networks

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  • search engine optimization for affiliate marketer

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  • setting up your own affiliate program part one

  • setting up your own affiliate program part two

  • seven affiliate marketing tips for increased commissions

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  • she makes nearly half a million a year online as super affiliate selling other peoples stuff

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  • super affiliate strategies part 2

  • super affiliate strategies part 3

  • super affiliate strategies to boost your click through rates

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  • top 10 reasons to become an affiliate marketer

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  • top ebay affiliate paid 1 2 million in december

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  • understanding affiliate programs

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  • using affiliate directories to improve your program

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  • wealthy affiliates know the secrets

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  • what do affiliate tracking services do

  • what is affiliate marketing

  • what is an affiliate program and how can it make me money

  • what is a super affiliate can you say walmart

  • what is a tier in affiliate marketing

  • what makes an affiliate a super affiliate

  • what makes a good affiliate program

  • what to look for when choosing affiliate programs

  • what you need to know about googles new adwords affiliate policy

  • what you need to know before joining affiliate programs

  • when to say when to an affiliate program

  • which affiliate networks to look out for when promoting

  • which affiliate program makes you the most money

  • which of these mistakes are you making with affiliate marketing

  • who says affiliates cant use joint ventures to make money

  • why 2 of affiliates make 98 of the sales

  • why 95 of affiliate websites lose money and how you can avoid the pitfalls

  • why arent you making a ton of cash as an affiliate

  • why be part of an affiliate program

  • why building affiliate websites are the way to go

  • why do many people fail in affiliate marketing

  • why do you want to link with a home business and affiliate website

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  • why using camtasia can increase your affiliate checks

  • why you need more than one affiliate program

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  • will amazon leave affiliates dead

  • working with affiliate programmes

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  • yahoo publisher adsense profits with affiliate marketing

  • your affiliate business and taxes

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  • you can make great in a week from free advertising for only one affiliate