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How To Benefit Most When Choosing An Affiliate Program
Using the Internet to market products and services has become,
without a doubt, the easiest and most rewarding method in
history. Compared to the old, traditional marketing methods,
Internet marketing has the power to reach and sell to the vast
untold numbers of Internet users worldwide. With millions of new
people coming on-line everyday, that translates into an enormous
possibility for an Internet marketer to generate a huge income.
Merchandisers, however, are not the only ones who can benefit
from on-line marketing. Nowadays, individuals can operate an
extremely lucrative business selling other people's products or
services through affiliate programs. An affiliate is simply a
marketer who makes it his/her business to refer potential buyers
to a merchant's business or product. In return, the affiliate
receives a commission when a sale is made. This payment is
usually a percentage of the sale.
Of course, the key to becoming successful as an affiliate starts
with the marketer choosing the right affiliate program. Since
people are as different as snowflakes, making the choice of the
"Right" affiliate program becomes equally different for each
marketer. A program that proves to be rewarding for one marketer
may just as easily be a huge "bust" for another. Your success
will be determined not only by the affiliate program you choose,
but by the marketing methods, techniques and energies you
employ. In a nutshell, the success of any affiliate program is
directly proportional to the affiliate marketer him/herself.
When selecting an affiliate program, you will want to do your
homework before you "sign-up". Since almost all affiliate
programs are free to join, signing up is relatively easy but
that does not mean that selling the product/service will be
easy. Some affiliate programs require that you purchase the
product or service BEFORE you can be their affiliate. This in
and of itself is not a bad idea. After all, if you are going to
be promoting a product or service, you really should have some
kind of first hand knowledge about its quality. The more you
know about this product/service, the easier it will be to refer.
Here are some suggestions to help with the selection process
when choosing an affiliate program:
· Try to choose a product/service that you have a workable
knowledge about. You should know about the product's
owner/creator and any
previous products from this person.
· Choosing a product/service that you are interested in will go
a long way toward financial rewards. If you don't really like
the product/service, you can expect to do a less than stellar
job at promoting it.
· The product/service you select, must have a "Sales Appeal" to
the general public if you have any hope at all of making money.
If the product/service isn't sellable, what's the point? Ask
yourself: if I were the customer, would I buy it? Would I
recommend it to my family or good friend? If you can't convince
yourself or your family and friends to buy it, you are going to
want to take a look at other programs/products.
· The affiliate program must supply a good amount of sales
material to its affiliates. That is; quality graphics,
pre-written sales letters, classified ads, banners etc. The
affiliate cannot be expected to create these from scratch. The
cost would be counter-productive. Remember that affiliate
marketing is a partnership, so make sure your partner is able to
support you as you help him/her promote his/her
products/services.
· The affiliate program should offer a large percentage
commission and have a solid payment policy in place. That is to
say, the program should pay no less than 50% and tell you up
front, when you will receive your commission payments. Some
affiliate programs offer immediate payment BEFORE the
merchandiser collects their portion. Other programs pay once a
month but only after the refund time as lapsed.
· The product/service that you would be selling should have a
reasonable guarantee and assurances that the owner would supply
adequate after-sale support if needed.
The whole key is based on information. The more information you
gather BEFORE you sign-on, the easier it will be to market the
product/service. Each program you examine will have advantages
and disadvantages. Write them down and do a comparison of
different programs. Be informed! An informed choice is your BEST
choice.
About the author:
Denny Roushia is the driving force behind
http://www.tru-deal.com , a web site where quality products come
together with no or low costs to help new Internet Marketers
succeed in their own thriving on-line business. His ezine (the
iMarketer eZine) at http://www.imarketerezine.com is also packed
full of free and low cost solutions for new marketers.
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