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How To Create Your Own Successful And Profitable Affiliate Program
How To Create Your Own Successful And Profitable Affiliate Program
Simply Easier Marketing - Part 1.
-----------------------------------------------------------------
(c) 2004 Charles Kangethe
-------------------------
Most of the truly successful marketers have three competitive
advantages :
=> They run successful Affiliate Programs (Part 1)
=> They own large Opt-In Lists and have large traffic (Part 2)
=> They create their own products (Part 3)
Step #1 - Three Affiliate Program Opportunities
---------------------------------------------
=> Opportunity 1 - Using Own Products and Services
Combining your own products with a successful Affiliate Program
is almost a license to write your own checks.
=> Opportunity 2 - Using Resell and Master Rights Products
Surprisingly, as you will see in step 4, you can create and run
an Affiliate Program even if you don't have your own products
and services.
=> Opportunity 3 - Substitute Joint Ventures
All successful Affiliate Programs are joint ventures in
miniature. Your affiliate partners require as much of your
support and commitment as would any JV partners.
Step #2 - The Top Ten Features Of A Good Affiliate Program
----------------------------------------------------------
1) It delivers consistent sales for Affiliates, by marketing
products with high consumer benefits.
2) It operates on a Leveraged I'ncome Pay structure, which
extends a number of levels deep.
3) It operates on a Residual I'ncome Pay structure giving
Affiliates repeat I'ncome.
4) A good program has high quality marketing tools and
incentives for the Affiliates.
5) It pays out big percentages of the sale to the Affiliates
and it pays promptly
6) The administration function tracks and corrects affiliate
issues quickly, and effectively.
7) A good program trains and supports Affiliates
enthusiastically.
8) It offers Affiliates complimentary, high value, front and
back end products for promotion.
9) It handles all end customer care issues.
10) A good program constantly tests new ideas to support and
strengthen ties with affiliates and end customers alike.
#Step 3 - "Own Product Affiliate Program"
----------------------------------------
Most people join an Affiliate Program on the strength and
reliability of its compensation plan.
* Compensation Structure Planning :
-----------------------------------
=> Who can join the program
Is it open to anyone or just selected, approved partners ?
=> Downline matrix structure for Leveraged I'ncome
How deep is the matrix of downline earnings for Leveraged
I'ncome ?
=> Residual I'ncome Payments
Does the program pay Residual I'ncome, on repeat subscriptions
for as long as the end customer renews ?
=> Minimum Payment amounts, and deadlines.
Policy on payments, returns and deductions from Affiliate
payments must be clear from the beginning.
=> Affiliate monitoring of the program
Affiliates must be able to easily monitor referrals and
earnings. Clear and accurate reports to Affiliates should be
available online or sent by e-mail.
* Marketing Plans
-----------------
Develop high quality graphical links that Affiliates can use on
their own websites to point to your program. These include
=> Web Templates and copy
=> Banner Links
=> Button Links
=> Text Links
Write e-courses coaching your Affiliates on what works best in
promoting your products and services.
Do not make the mistake of thinking that when they sign up the
whole thing will run on autopilot.
* Legal Issues
--------------
Consult professional, qualified lawyers to help you draw up
your program terms and conditions before you go to market. The
upfront cost involved may save you greater expense in the future.
Step #4 - Resell and Master Rights Product Affiliate Programs
-----------------------------------------------------------
An Affiliate Program without your own products is possible, but
use caution - it is less likely to be a huge earner, than one
promoting your own stable of products.
Why would anyone join an Affiliate Program to promote a resell
or master rights product, that they could buy and sell earning
100% of the profits ?
The answer is reduced effort, time and money.
An Affiliate Program for resell or master rights products saves
the affiliate from having to buy, process, add value to and give
customer service to
the resell rights product.
It becomes an easy I'ncome stream that people may want to join.
The trick in this situation is to
=> Spot a product with selling potential, that is relatively
scarce and has not been over marketed.
=> Create the Affiliate Program where the product owner has
failed or is incapable of seeing the market opportunity.
Remember caution - Do not spend huge sums setting up this type
of program because the "Return on Investment" is likely to be
low.
Step #5 - Mini Joint Venture
---------------------------
JV partners bring "something with them, to the party" - This
might be funding, a huge opt-in list, a product or service, or
ideas.
Affiliate partners on the other hand, bring only their desire
to promote your products and services.
However, the practical day to day administration of the two
types of programs is very similar.
For instance:
=> You should coach affiliates and JV partners in the best way
to market the products.
=> You must listen to their issues and deal with them
effectively and efficiently
=> You must make sure they are happy with the program
arrangements, in order that they promote it strongly and join up
for future promotions.
JV's and Affiliate programs are different, but only in small
details. Treat them with similar care.
Step #6 - Affiliate Program Automation
-------------------------------------
Quality tools are indispensable for Affiliate Program Automation
=> Affiliate Scripts - These are commercially available scripts
that allow you to set up programs of various complexity in terms
of compensation plans, account management, and program
administration.
=> Administration Tools - These allow you to see in detail which
Affiliates are performing and deserving of more of your effort,
time and attention and which ones are not and can therefore
be dropped from the program.
=> Sequential Autoresponder - Use this to coach and train your
Affiliates by sending them regular e-mail.
=> VoIP Communicators - These allow you to hold Cheap Live
training and support seminars where your Affiliates can
virtually attend, see, hear and talk to one another from across
the Globe without the need for expensive travel or phone costs.
=> Payment Processor - This is the facility by which your
Affiliate partners will be paid.
=> Product Fulfillment - A successful program will generate many
sales and the fulfillment process must be able to cater for the
heavy workload.
=> Customer Care - The extra sales means that you may need to
handle higher levels of end customer issues including returns.
Step #7 - In a Nutshell
-----------------------
This may seem daunting at first reading, but in reality setting
up an Affiliate Program is straightforward.
The blue print is :
=> Decide on the product type you want to set a program up for.
=> Decide on Affiliate entry and acceptance criteria
=> Decide on the compensation plan
=> Decide on the marketing plan
=> Decide the legal structure
=> Choose your automation tools
=> Market the program
=> Train and support your affiliates, especially your winners.
=> Don't be afraid to test new ideas
Relevant Resources
-------------------
Affiliate Program Setup Scripts
=> TWSC Affiliate Lite! from http://www.twsc.biz
=> Affiliate Scripts from http://www.affiliate-scripts.com/
Affiliate Program Administration Tools
=> AssocTrac from http://shmyl.com/sjm
Sequential Autoresponders
=> Getresponse from http://www.getresponse.com
=> Aweber from http://www.aweber.com
VoIP - Cheap Live Communicators
=> http://shmyl.com/agz
Wealth Creation Strategies - F'REE 10 part e-Course
=> http://www.simplyeasier.com/wcs
Affiliate Programs - An example Promotion Template
=> http://www.simplyeasier.com/client/simplyeasierprofits.html
------------------------------------------------------------
Charles Kangethe of http://www.simplyeasier.com is a leading
new wave marketer and a published author from England. The
"Simply Easier" brand name is your guarantee of high value,
quality Marketing Products, Services and Resources.
------------------------------------------------------------
About the Author
Charles Kangethe of http://www.simplyeasier.com is a leading
new wave marketer and a published author from England. The
"Simply Easier" brand name is your guarantee of high value,
quality Marketing Products, Services and Resources.
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