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Integrate Your Affiliate Programs to Explode Your Affiliate Income
Copyright 2005 Ron Passfield
When you have been involved in affiliate marketing for a year or
more you tend to accumulate memberships in a diverse range of
Internet programs that are often disconnected.
You will have memberships in a number of income opportunities,
downline building programs, traffic exchanges, and payment
systems. In addition, you will have one or more domains and web
hosting services and access to autoresponders (free and paid).
You might also be lucky enough to have a storehouse of e-books
and articles that you can draw on.
The problem with this accumulation of diverse programs is that
it can cause you to become unfocused and can dissipate or drain
your energy.
There are parallels in the corporate world of the 1970's when
companies decided to diversify through random acquisitions. By
the 1980's, many companies were drained by these acquisitions
and had to off-load them. The catch-cry was "get back to your
core business". There was a strong move to "integration" of
processes, products and services to lift revenue and profit.
In affiliate marketing, you too can explode your affiliate
revenue by identifying your core business and integrating other
programs around this focus. This will require some hard
decisions but it will be worthwhile in the end.
Here are 3 ways that you can achieve integration of your
programs.
1. An integrated downline building program
There are numerous downline building programs available that can
help you integrate your programs. You need to make sure that the
one you choose also builds downlines in your core income
producing business.
It should also enable you to build downlines in traffic
exchanges, payment systems (such as Paypal, e-Gold, and IntGold)
and other downline building systems.
You should also make sure that the owner of the downline
building program is genuinely interested in helping you build
your downlines and is not just focused on promoting themselves
and their own affiliate links.
This form of integration enables you to promote one core program
URL and simultaneously build downlines in multiple programs,
including your core business.
2. An integrated autoresponder
Often affiliate marketers have one or more autoresponder
systems, a separate storehouse of e-books and a
different
repository for articles.
One way to integrate the functions of ezine publishing, lead
capture page creation and list building is to locate a
provider/program that gives you an autoresponder integrated with
an electronic warehouse of software and e-books and a library of
articles for your use.
You can then build lead capture pages that offer an e-book or
software (from the integrated warehouse) as a teaser and capture
the "lead" as a subscriber to your ezine (through using your
autoresponder link). Your weekly ezine can be built from the
integrated article library.
Make sure, however, that you are also able to plug-in your own
articles. As you become more proficient with writing articles,
you will be able to include more and more of your own articles
in your ezine and build "resource boxes" or "author profiles"
that direct prospects to websites or blogs of your choice.
3. An affiliate marketing coach focused on integration
There are now endless resources available on the Internet to
help you with your affiliate marketing. There are e-books, video
and audio resources, online tutorials, special reports and
e-mail courses on every conceivable topic. Increasingly, many of
these resources are free.
However, gaining access to information is no longer the real
challenge. The challenge of today's world is learning how to
focus and harness this information to achieve your goals.
This is where an affiliate marketing coach can help you. They
can help you identify a niche product/service that draws on your
strengths and life history, assist you to develop a
comprehensive and integrated marketing plan, and build your
confidence in affiliate marketing. Such a resource person is
priceless because all the information in the world is of little
use to you unless you can translate the great ideas into real,
focused action.
If you adopt the "integration" mindset, you will find numerous
ways to achieve synergy amongst your programs so that your
results grow rapidly because each program is reinforcing the
others.
About the author:
This article is written by Ron Passfield, PhD, who is building
his affiliate coaching business through the Affiliate Classroom:
http://www.affiliate-marketing-coach.blogspot.com/ Check out
ways to integrate your affiliate programs:
http://www.investwithus.blogspot.com/
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