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10 New Year Resolutions for Affiliate Marketers in 2003
10 New Year Resolutions for Affiliate Marketers in 2003 © Copyright By T.H. Quah With the start of any new year, it is usually the time to clean house and make changes. It is the time when everyone is busy setting new goals and making new...
9 Questions You Should Ask Before You Affiliate With Anybody
9 Questions you should ask before affiliating with anybody Becoming an affiliate with an established company is an excellent way for a new Internet entrepreneur to learn about online business and build an income for his own business. But do not...
Affiliate Marketing: The Easiest Business
Copyright 2005 Benjamin Scott There are many ways to make a living. Some people work many long hours a week slaving in a hot factory. Some people go to work for long days in a cubicle, meeting someone else's quota and achieving someone else's...
How To Become A Data-Feed Super Affiliate
I am not going to describe what a product feed (or a data-feed) is. There is a lot of information out there about how to use one to build sites. Instead, I want to talk about how you can actually make more sales with data-feed sites. The program...
Progressive Health Affiliate Program
Join our Top-Rated Affiliate Program for free and sell the same exact products that are generating our affiliates OVER $200-$4275+ Per Month -- simply by sending traffic to our website... Join Progressive Health Affiliate Program today. ...
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Keeping Your Affiliates Active and Loyal
Have you noticed lately that some of your affiliates seem to have disappeared from the face of the earth, or that people who have registered with you are not always posting your banner or setting up their affiliate website at all? You're not alone. With so many affiliate programs available these days, people can, and often do, jump from program to program with little thought, and this is bad news for affiliate directors.
Maintaining an active affiliate base is the key to the success of your program. If people are continually jumping ship, you're not going to make any money. If you've got a good product with reasonably high demand and an attractive, easy to navigate website, you should be able to keep a happy and stable group of affiliates, right? So what's the problem?
Well, assuming that your program is potentially successful; that is, your product is in demand and that you have a professional looking, user-friendly website, I can pretty much guarantee that the problem lies in communication. If your affiliates are trickling away, it is most likely because they feel ignored or just uninformed. Here are a few communication basics you can use to keep them feeling involved.
First. Have a good "thank you" page. Don't just use a canned prefab form. When your affiliates sign up, give them some pertinent information, like what they can expect from you and a little more about how your specific program works. Maybe even give a few sales statistics from your most successful affiliates. This will make them feel really involved right from the start.
Second. "Send a sincere "thank you" email. Don't just send a cursory "thank you" with your new affiliate's linking
code. Once again, offer some more information about the program. Tell them a little more about the product, or mention a technique or two for placing classified ads for their site. Always close any communication with your affiliates by letting them know that they can always contact you with questions or concerns.
Third. Keep on top of sales alerts. Try to set up a regular schedule for informing affiliates of their sales. Frequent alerts, say once or twice a week, will keep people much more interested than a monthly mass mailing.
Fourth. Keep in touch. Start an affiliate newsletter, or send out emails with updates about your program, sales statistics from your top affiliates, and marketing tips. This will keep people excited about the potential of the program.
These tactics may seem a little time consuming, but believe me they're worth it. And besides, just think of the recruiting hours you'll save if everyone sticks with it. Now obviously, there are going to be affiliates who leave your program no matter what you do, that's just the nature of the business, but, provided you have a good product, if you follow these steps and stay in communication with your people, you'll find that your program is a lot more successful.
About the Author
Keller Flynn knows about Super Affiliates and what it takes to find or help create them. Keller also knows the full spectrum of tools, ideas and action steps needed to create and run a successful affiliate program. Reach him at keller@affiliatedirector.com or 801-328-9006. Get his Extra Money Newsletter FREE at http://www.AffiliateDirector.com to learn more about how YOU can profit from the affiliate boom
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