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Affiliate Marketing Basics: The Associate Program at Work
In this technology driven society, it appears that everyone is connected to the World Wide Web. In addition, a greater number of individuals are creating web sites for either
personal or business use. With the e-commerce trade booming, many are...
Affiliate Products: keepng up with the Product cycle
You may not realize it, but this time of year (Spring time) is prime earning season. It's time to make some money to pay for your upcoming summer holidays. So just what are you doing to boost your business, and to stay up to date with what is going...
An Affiliate Program that did not work
The saga of an affiliate program that did not work
I came across the idea to *own* a casino in March. I looked at the
various offers, carefully researched, checked for bad references and
finally made a selection.
Readymade casinos, linked...
Making Your OWN Business From Affiliate Programs
WHY MAKE IT YOUR OWN BUSINESS? No matter how you look at it, if you're someone else's affiliate, you are, for the most part, helping them build their business and not your own. Unless, that is, you take other's affiliate programs and re-sell ...
When to say "When" to an affiliate program
How long should you promote an affiliate program before you make the decision that it just isn't going to work for you? Let's face it, no matter how well a particular product may do on other websites, it just might not be right for yours. ...
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Keeping Your Affiliates Active and Loyal
Have you noticed lately that some of your affiliates seem to have
disappeared from the face of the earth, or that people who have
registered with you are not always posting your banner or setting
up their affiliate website at all? You're not alone. With so
many affiliate programs available these days, people can, and
often do, jump from program to program with little thought, and
this is bad news for affiliate directors.
Maintaining an active affiliate base is the key to the success of
your program. If people are continually jumping ship, you're not
going to make any money. If you've got a good product with
reasonably high demand and an attractive, easy to navigate
website, you should be able to keep a happy and stable group of
affiliates, right? So what's the problem?
Well, assuming that your program is potentially successful; that
is, your product is in demand and that you have a professional
looking, user-friendly website, I can pretty much guarantee that
the problem lies in communication. If your affiliates are
trickling away, it is most likely because they feel ignored or
just uninformed. Here are a few communication basics you can use
to keep them feeling involved.
First. Have a good "thank you" page. Don't just use a canned
prefab form. When your affiliates sign up, give them some
pertinent information, like what they can expect from you and a
little more about how your specific program works. Maybe even
give a few sales statistics from your most successful affiliates.
This will make them feel really involved right from the start.
Second. "Send a sincere "thank you" email. Don't just send a
cursory "thank you" with your new affiliate's linking
code. Once
again, offer some more information about the program. Tell them
a little more about the product, or mention a technique or two
for placing classified ads for their site. Always close any
communication with your affiliates by letting them know that they
can always contact you with questions or concerns.
Third. Keep on top of sales alerts. Try to set up a regular
schedule for informing affiliates of their sales. Frequent
alerts, say once or twice a week, will keep people much more
interested than a monthly mass mailing.
Fourth. Keep in touch. Start an affiliate newsletter, or send
out emails with updates about your program, sales statistics from
your top affiliates, and marketing tips. This will keep people
excited about the potential of the program.
These tactics may seem a little time consuming, but believe me
they're worth it. And besides, just think of the recruiting
hours you'll save if everyone sticks with it. Now obviously,
there are going to be affiliates who leave your program no matter
what you do, that's just the nature of the business, but,
provided you have a good product, if you follow these steps and
stay in communication with your people, you'll find that your
program is a lot more successful.
About the Author
Keller Flynn knows about Super Affiliates and what it takes to
find or help create them. Keller also knows the full spectrum of
tools, ideas and action steps needed to create and run a
successful affiliate program. Reach him at
keller@affiliatedirector.com or 801-328-9006. Get his Extra Money
Newsletter FREE at http://www.AffiliateDirector.com to learn more
about how YOU can profit from the affiliate boom
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| Affiliate Programs - Your guide to the best web affiliate programs. |
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| AffiliateFuture |
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| Affiliate Network - Affiliate Window |
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| A searchable directory of rated affiliate programs. |
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| Affiliate Summit 2007 West at Bally's Las Vegas, January 21-23, 2007. Keynote Speaker will be Michael Sanchez, CEO and Co-founder of ClubMom.com. |
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| Affiliate Programs Marketing Training |
| Most recent up-to-date developments in the affiliate marketing industry. ... The Affiliate Classroom is a step by step training program to help you easily ... |
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| Affiliate Programs Directory - Affiliate Match.com |
| Affiliate programs directory with searchable, categorized listings. |
| www.affiliatematch.com |
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