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7 crucial Customer Reciprocation strategies to super-charge affiliate profits
Copyright 2005 Michael Lever
You've probably heard the Internet gurus mention Customer
Reciprocation as a powerful way to profit from the purchase
intentions of other affiliates. What many of them fail to
mention is the strategies they...
Affiliate Assets
Affiliate Assets Copyright 2004 Jeremy M. Hoover http://hoovermarketing.info Your affiliate marketing business is just that … a business. To be successful, you need to treat your business like a business and focus on growth. Your affiliate links...
Affiliate Marketing Diary -- Posts of a Budding Internet Entrepreneur
Affiliate marketing on the internet is one of the biggest buzzwords today. All over the world, people are looking for ways to make money on the internet. Like many business owners, many have tried and most have failed and given up. This is the story...
Affiliate Marketing – My Best Decision
When I decided to quit my job and start an internet business, I was clueless. I researched and found several viable opportunities however the more I read, the more I realized how difficult this was going to be. I did not have a product and was in no...
Secrets of Affiliate and Referral Programs.
Affiliate and Referral programs are probably one of the greatest business ideas of modern time. Affiliate and Referral programs are a Win-Win-Win situation. The Company wins by gaining traffic or customers, The Referrer wins by getting paid or...
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Managing Your Affiliate Program: Software Systems vs. Network Systems
There are numerous aspects to starting an affiliate program.
You've got to do all kinds of research and footwork to get the
ball rolling, and the work doesn't stop there. Assuming that
you've already done your research, found a great product, and
enrolled several affiliates, you've now got to decide on how to
run and manage your program. There is a long standing debate on
whether it is better to use a pre-set network management program
or your own software based program.
The benefits of a network based program basically come down to
this: With a network based program, you don't have to do a lot
of work. You sign up with a network program, and the network
system basically runs your whole system for you. It runs your
sales tracking, your affiliate communication, and your commission
structure. Network systems even promise to bring in new
affiliates for you. You just sit back and watch the cash flow
in. Sounds great right? Great if you don't have a lot of
time, or great if you're involved in several other ventures, but
if you're counting on your one program to really work for you,
using a network management system is selling yourself short.
Now I'm not saying that using a network system is bad, a network
can be really helpful for someone who's short on time. I'm just
saying that if you have the time and energy to manage your own
program you should do so. As with any other business, when
someone offers to do something for you, they generally want
something in return. Network management systems are no
different. In exchange for their services, they will expect
a
percentage of your commissions, and with the reigns taken out of
your hands, they also will effectively have control of your
affiliate relationships.
If you want to truly manage your affiliate program to the best of
your abilities, you've got to do it yourself. By using an
affiliate management software system, you can keep total control
of your program, and keep all your commissions. You can decide
how often to get in touch with your affiliates and make it
personal rather than relying on group e-mail. Your affiliates
will be impressed, and may even work harder for you. And as for
recruiting, you're far better off working on your own. The
network programs that offer to sell your program to potential
affiliates do that for ALL their customers, so the people who are
being notified about your program are also being notified about
countless others. You may get lost in the shuffle.
So make a little time and take a little initiative. With just a
little extra work, you can run your own affiliate program without
sacrificing your personal involvement and your commissions to a
network. Running your own program may seem intimidating now, but
once you get the hang of it you'll be glad you did.
About the Author
Keller Flynn knows about Super Affiliates and what it takes to
find or help create them. Keller also knows the full spectrum of
tools, ideas and action steps needed to create and run a
successful affiliate program. Reach him at
keller@affiliatedirector.com or 801-328-9006. Get his Extra Money
Newsletter FREE at http://www.AffiliateDirector.com
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