|
10 great ways to fail at affiliate 'selling'
Published to article announce, march 14, 2003 ---- You are free to publish this article online in your ezine website, ebook, or other online publication. The full resource box, including 'By line' must remain intact and be published with the...
Affiliate Goals - Successful Goal Setting for Affiliates
When I first started out with Affiliate Marketing a few years ago, my primary goal was a very simple one. I just wanted enough money to pay for my hosting, which at the time was an ungodly $40 per month for a small website. Of course, these days...
Affiliate Marketing Techniques: Scatter Gun or Shot Gun Approach
Affiliate marketing question - Should you join every affiliate program you can find or just a few? There are many thousands of affiliate programs on the net that you can join. Every man and his dog is running one. But how do you decide which ones...
Are You Considering An Affiliate Internet Marketing Program?
If you have just decided to enter an affiliate Internet marketing program, there is quite considerably a lot you should know to become successful. Affiliate marketing is great for the right type of people.
When considering an affiliate internet...
The Multi Level Affiliate Program (MLAP) FAQ
What is a Multi Level Affiliate Program(MLAP)? A MLAP is an affiliate program that is free to join, and pays affiliates a commission when they make a sale, as well as when subaffiliates under them make sales. How is a MLAP better than basic...
|
|
|
|
|
|
|
|
Two-Tier Affiliate programs are best
‘Two-Tier Affiliate programs are best’
When you join an affiliate program or start an affiliate program of your own, you have to decide whether it will be a single tier or two-tier program.
With a single tier program you earn a commission on any sales you make and that is it. If you are running your own affiliate program, you pay your affiliates a commission for any sales they refer and that is all.
However, with a two-tier program, affiliates are allowed to recruit sub-affiliates and are paid a small percentage of the sales these sub-affiliates generate. For example, the affiliates may earn a 30% commission for selling product X himself; and when one of the sub-affiliates makes a sale, the affiliate may get a 10% commission as well.
This is very profitable for the affiliate as he can recruit an army of sub-affiliates, all earning commissions for him without any effort on his part except for the initial recruiting process.
If you are starting an affiliate program of your own should it be two-tier or single tier? Some might shy away from the seeming expense of a two-tier program. But is it really that expensive? Many affiliate program managers make the wrong decision on this.
Let’s look at an example. You have an affiliate program up and running and an average affiliate joins your program. Mr.Average has a web site that receives average traffic. He also has an ezine with thousands of subscribers published monthly. Mr. Average posts your affiliate links to his web site and promotes your product to his ezine list.
Initially, he generates good sales. However,a point comes when he saturates his market with your product and his sales begin to drop. He begins to lose interest in your program
and your sales remain small.
What happens if you set up a two-tier program? Rather than trying to keep your commission pay outs small, you motivate your existing affiliates to recruit other people to your program. This will exponentially increase your affiliate sales. Would it not be worth paying the referring affiliate a percentage of their sub-affiliates’ sales?
Now when Mr.Average joins your affiliate program this is what would happen. When he has saturated his market with your product,he would now promote your affiliate program to his customers and ezine subscribers. Many of Mr.Average’s customers and subscribers decide to join the affiliate program. This in turn will motivate Mr.Average to continue promoting your products and recruiting affiliates.
Now what is the situation? *Your income increases because of increased sales. *You have a much larger customer base to which you can sell ‘backend’ products. *An increase in your income because of the life time loyalty of the customers referred by your affiliate. *An army of sub-affiliates who will sell your products, and in turn promote your affiliate program to their customers and subscribers.
The little extra in affiliate sales commission pay outs will be more than compensated for by the exponential sales increase. This is why the two-tier affiliate program is a guaranteed winner and should be the automatic choice for potential affiliates and affiliate program managers.
© John Lynch 2002
[ John Lynch is an affiliate of the Internet Marketing Center – http://www.marketingtips.com/sr .x/650274]
About the Author
John Lynch is an affiliate of the Internet Marketing Center - http://www.marketingtips.com/sr/t.x/650274
|
|
|
|
|
Affiliate Programs - Your guide to the best web affiliate programs. |
Your guide to the best web affiliate programs, associate programs and profit sharing. Our affiliate directory is ideal for both webmasters and merchants ... |
www.affiliateguide.com |
  |
Affiliate - Wikipedia, the free encyclopedia |
An affiliate is not the same as an owned and operated station, ... Affiliate marketing typically refers to this Electronic commerce version of the ... |
en.wikipedia.org |
  |
Affiliate marketing - Wikipedia, the free encyclopedia |
As per market statistics [citation needed], affiliate marketing in terms of ... By linking Geffen Records to CDNow, the affiliate marketing format was born. ... |
en.wikipedia.org |
  |
CafePress.com : Affiliate Program : Affiliate Overview |
Enables individuals and companies to sell a wide variety of products online with zero upfront costs. |
www.cafepress.com |
  |
Amazon.com Associates: The web's most popular and successful ... |
Launched in 1996, Associates is Amazon.com's affiliate marketing program. ... As one of the first online affiliate marketing programs, Associates has a ... |
affiliate-program.amazon.com |
  |
Casino Affiliate Program - InterCasino.com |
The world's first and largest online casino. Voted Best Online Casino 2003 by Gambling Online Magazine. |
www.intercasino.com |
  |
AffiliateFuture.com |
AffiliateFuture are performance-based marketing specialists, providing sales solutions and marketing services to advertisers, publishers and agencies. ... |
www.affiliatefuture.com |
  |
affiliate registration |
Programr.php3: () is not a programmer id nor a Form! |
https: |
  |
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click affiliate program. |
www.bidvertiser.com |
  |
Apple - iTunes - Affiliate Program |
Now you can be part of the excitement by joining the iTunes Affiliate Program.* ... Apply to the Apple Store Affiliate Program, with a wide selection of ... |
www.apple.com |
  |
Affiliate Programs Directory |
Affiliate Scout is your source for affiliate programs. Our affiliate directory is composed of high quality advertisers that are looking for affiliates to ... |
www.affiliatescout.com |
  |
eBay Affiliate Program: Welcome to the eBay Affiliate Program |
The affiliate program on eBay pays web designers, internet publishers and affiliates to drive users and leads to eBay and for bids and buy-it-nows; ... |
affiliates.ebay.com |
  |
AffiliateFuture |
There are no set-up fees for becoming an affiliate with AffiliateFuture. ... Affiliates please login below. If you are a merchant click here. ... |
www.affiliatefuture.co.uk |
  |
Affiliate Network - Affiliate Window |
Affiliate network offering tracking and management solutions for maintaining an affiliate program. |
www.affiliatewindow.com |
  |
webmasters affiliate programs |
Webmasters earn money with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
  |
UK Affiliate Marketing Forum - a4uforum.co.uk |
UK Affiliate marketing industry forum from affiliates4u featuring news, discussion, and affiliate program resources. |
www.a4uforum.co.uk |
  |
Affiliate programs directory - Associate Programs.com |
A searchable directory of rated affiliate programs. |
www.associateprograms.com |
  |
Affiliate Summit 2007 West - Affiliate Marketing in Las Vegas ... |
Affiliate Summit 2007 West at Bally's Las Vegas, January 21-23, 2007. Keynote Speaker will be Michael Sanchez, CEO and Co-founder of ClubMom.com. |
www.affiliatesummit.com |
  |
Affiliate Programs Marketing Training |
Most recent up-to-date developments in the affiliate marketing industry. ... The Affiliate Classroom is a step by step training program to help you easily ... |
www.affiliateclassroom.com |
  |
Affiliate Programs Directory - Affiliate Match.com |
Affiliate programs directory with searchable, categorized listings. |
www.affiliatematch.com |
  |