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7 Sure-Fire Ways to Build Large Affiliate Checks
Everyone wants a huge affiliate check. All the advertisements promise them, but if you just buy into the affiliate program and expect large affiliate checks to come, you will be sorely disappointed. Even if you have built downline in your affiliate...
Affiliate Income Optimization
In my time researching the search engines, I've noticed something rather strange. Literally millions of searches are made each month for "brand names" and actual site names. For example, on Overture alone, last month, there were millions of...
Commission Junction, the Perfect Affiliate Resource for Niche Markets
There are many affiliate programs you can go to to find real solid product to market online. Most marketers who produce their own product provide these programs that are easily accessible, and can be worked simply by signing up to them. However,...
Generate More Sales in ANY Affiliate Program – Part Three
Thinking Outside the square is where we last left off. So to carry on from this topic let me introduce you to M.E. Software. It’s a must have, for any Affiliate, promoting any program. Without this critical piece of software in your operations,...
Multiply Your Sales Through Affiliate Programs
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What is a Tier in Affiliate Marketing?

The word "tier" shows up a lot in the affiliate marketing industry. In a general sense a tier is a step or level, but what does this mean in the context of affiliate marketing. The answer is: it depends.

Downline Levels
The most common meaning of tier is a carry-over from the compensation plans of network marketing companies that were in place before the Internet boom. When you introduce a new entrepreneur to the program, he is placed on your second tier. If that new entrepreneur then introduced his sister to the program, she would be placed on your third tier.

If the sister brought in a paying customer, she would receive a first tier commission. Her brother would receive a second tier commission, while you received a third tier commission (if the compensation plan included a third tier). In practice, an affiliate program can offer commissions on any number of tiers, although the vast majority of online affiliate programs only pay commissions on one or two tiers of activity.

Sales Volume
You would get a different picture of the word tier from Amazon's compensation plan, where it refers to your sales volume. (The following numbers don't reflect Amazon's actual compensation plan, but they serve as an example.) On the first $500 worth of merchandise you sell, you receive a 10% commission. Up to $500 is the first tier. The second tier is for sales up to $1500. If you manage to sell


between $500 and $1500, you will earn 11% commission. Each tier is an additional range of monthly sales in which you earn a higher commission (or receive other forms of compensation).

The Problem
The confusion arises when affiliate programs emphasize that they run a 2-tier compensation plan in their affiliate recruiting efforts. In most cases, this refers to the downline levels definition, and participants can expect to receive compensation based on the performance of affiliates they introduce to the program.

Occasionally, a program makes this claim when referring to sales volume tiers. This isn't inaccurate, but it is misleading. The managers of these programs are almost never intentionally trying to mislead. More often, they have thoughtfully crafted a compensation plan that rewards affiliates who perform well, and they want to announce that feature to all potential affiliates.

Who's Right?
You could make an argument for either definition of tier. If you're trying to communicate with other people in the affiliate industry, though, you need to give strong consideration to which meaning is generally accepted by most people. That is the downline levels definition.

About the Author

Clay Mabbitt writes articles about online income opportunities. He is the founder of a community of Internet entrepreneurs sharing knowledge and experience at http://www.affiliatescreen.com

 

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