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How to get started with online auctions
Online auctions are hot. Just ask one of the more than 750,000 people who make a living or substitute their income selling merchandise on online auctions such as eBay, and they will tell you that selling online is a great way to make money. In...
How to Market with Niche Auction Sites
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How to Market with...
The Truth About Government Auctions
Are you interested in purchasing used government personal property--items such as vehicles, tools, machinery or office equipment? The government tries to stretch our tax dollar by selling what they no longer need to the public and business. This is...
What is the best Duration for an eBay Auction?
On eBay you run your auction for a specific duration. Currently,
the options are 1, 3, 5, 7 or 10 days.
But which duration is best for your auction?
In this article, I'll give you some pointers designed to assist
in answering the...
What To Do After Your eBay Auction Closes
So your auction closes. Now what? Hopefully you made a sale or several sales. Now the important work begins. Here are some tips on what to do after your eBay auction closes. Buyer Contact Once your items have sold, be responsive to the buyer....
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eBay Auction Descriptions That REALLY Sell!
Headline That Attracts
The first thing you need to do is attract people to your auction. The more the merrier. Yes?
You need two main ingredients. Keyword and big benefit.
Your keyword will be the main word that people will search on to find your item. But you need a big benefit aswell to ensure they select YOUR auction and not someone elses.
Powerful Opening Paragraph
Then you need a very strong powerful paragraph to get someone interested enough to read the rest of your auction. And if you make sure it really gets their heart beating faster they're almost guaranteed to buy. They way to do this is by getting them to see themselves already owning your item. Getting them to test drive it, if you like.
Testimonials
If you can, try to get testimonials from people who've owned this item. They could either be a past customer of yours or someone writing about very something similar to your item. If they happen to be famous, well!
Testimonials are other people selling your item. It's very powerful and it creates belief in the quality of what your offering.
List Of What You Get
If this is done right it should sell your item on it's own power.
Everybody likes lists because it's easy to see what you get. Make sure you've got one in every auction. And I don't mean a list of boring features like...
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22ct gold
Water resistant
Sekonda make
I mean a list of the benefits...
Look good with this prestigious 22ct gold watch
Don't worry if it's get wet it's water resistant
Know you've always got the right time (Sekonda is accurate)
A benefit is what a feature does for someone. Try to find as many of these as possible. There are certain techniques which are BRILLIANT at finding out the benefits in any item that REALLY SELL! One that I show in my book is particularly effective and quick at this task.
Fantastic Offer Only A Moron Could Refuse
Try to make what you offer your customer well worth the price you're offering. Again, there are ways of making your offer irresistable by adding to it.
Motivating Call To Action
This is where most people fail. They just describe their item and that's it. Sorry! If you want people to bid you've got to write a motivating short paragraph at the end. Tell them why they should buy.
There you have it. Good luck!
Ian Stables is the author of the popular ebook "The 37 Effective eBay Ad Writing Secrets". Available on eBay at only £2.97. Click here for details http://members.ebay.co.uk/aboutme/stablesuk
Copyright Ian Stables - http://ebayadsecrets.tripod.com/
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