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Auction Titles: Keywords to Bigger eBay Profits
In the world of online auctions, the title is the only way to
get more traffic. Traffic equals more bids, more bids equals
more money. Sellers who want the most money from eBay will need
to learn how to write a good title.
...
Bidding For Buyers---Lessons From The Auction Block
If you think that E-bay has nothing to teach you, think again. It doesn’t matter much that you aren’t in the auction business and that your website is entirely different in scope. What matters is that the first place phenomenon of the Internet...
The Truth About Government Auctions
Are you interested in purchasing used government personal property--items such as vehicles, tools, machinery or office equipment? The government tries to stretch our tax dollar by selling what they no longer need to the public and business. This is...
Try Car Auctions For Finding Used Car Bargains
Car Auctions 101
Car auctions are a good place to get good a bargain on cars. But
buying cars from auctions can be very complicated. This is
particularly true for the uninitiated. Of course the cars in
auctions are generally cheaper. But...
When And How To Cancel An Ebay Auction Early.
One day, you might decide that you want to end an auction early. Before you do, though, you should consider why you want to do it: cancelling auctions upsets buyers and upsets eBay, and there might be a better to way to get what you want.
I Want...
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Four Reasons Why You Should NEVER Use Animations In Your eBay Auctions
Inexperienced auction sellers, or those lacking in confidence, often want to make their auction listings more dramatic and exciting. They dread the possibility that buyers will be bored by their auction and turn away with indifference.
Therefore, they reason, they will spice up their auctions with some "animations" - graphics that blink, change colors, spin, travel around the web page.
Or the seller may be a tech person who loves toys and is proud of his ability to create unusual effects.
Regardless of their reasons, animated elements on an auction page are almost never a good idea for the following four reasons:
1. Rather than attracting attention to the merchandise in your auction, your potential customer may watch a spinning ball or follow Santa and his reindeer through the sky. We want the customer's total attention on that all-important question: "Do I want to buy this widget or not?" Distractions are not good for your wallet.
2. Animations can make the load time of your auction listing much longer. I have been using DSL four years and have forgotten (happily!) how horrible it is to use dialup. However, for many places on this planet, high-speed connections simply are not available. For these folks, loading your page might take forever, and you can be sure they won't wait. Experts tell us that the average user spends only 7 seconds at a webpage before departing for greener pastures. If your sales page is still
loading, no sale for you.
3. It takes time for you to figure out how and whether to use animations. This is time that would be better spent on writing more exciting and dynamic copy - copy that will turn a prospective customer into a real buyer. A smart business person will treat time as her most precious commodity and spend it on what is most likely to bring a sale.
4. Many of these animations are just downright annoying. I personally do not enjoy looking at screens that are twirling, whirling and blinking. Two particularly irritating animations are an inescapable message that follows up and down the left side of the page, regardless of where I'm looking, and "trails" that follow my mouse.
A huge majority of people feel the same, apparently. Sellers need to make it as easy as possible for people to buy, rather than throwing obstacles in the way.
Are there any occasions when animated pictures are of any value in an auction listing? Possibly. For example, if you are selling to graphic designers then animated elements might be appropriate. As always, testing, testing, testing is the only way to truly know.
But for the rest of us folks - forget the glitter and focus on your merchandise. That's what makes us buy.
About the Author
Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
http://www.auction-genius-course.com
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