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Boost E-Bay Profits with Audio
Can you boost profits significantly by adding audio to your E-Bay auctions? According to a recent article on a net business site the answer is a definite yes. In fact, one e-book author suggested that adding audio to your auctions could potentially...
BREAK THROUGH THE CLUTTER WITH AUDIO BANNERS
"A horse is a horse, of course, of course, his name is Mister Ed!" Do any of you remember that silly jingle from the television show? That's not really important anyway. What IS important is that Ed, the talking horse, was quite a phenomenon back...
Free audio books - what is the best method?
When I was young I read all the books written by Douglas Adams.
I liked it so much that I have managed to persuade my parents to
buy the audio books of the titles I have read. I remember
getting larges boxes with up to twenty audio cassettes for...
Learn how to capture audio
Capturing audio from your camcorder into your computer might be a main step to consider when transferring video data. This process might become complicated if you are transferring audio from a camcorder which does not support digital technologies...
What is DVD Audio?
DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music. In order...
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Audio Marketing Comes of Age: Educate First and Sales Will Follow
"Podcasting" is one of the newest and most popular marketing formats that have taken a strong foothold on the internet over the last several months. The word "podcasting" is actually a derivative of Apple's "iPod" and "broadcasting". It actually refers to the ability of RSS 2.0 to automatically deliver audio and video files over the internet by subscription.
Often times, podcasts are actually delivered via MP3 files that can be played from an iPod, a MP3 player, or a home computer. You can learn more about this technology here:
http://en.wikipedia.org/wiki/Podcasting
http://www.ipodder.org/whatIsPodcasting
http://www.itgarage.com/node/462
Ironically, a couple months ago, I had done a telephone interview. All of the people listening to the show dialed up into a remotely hosted phone bank to listen to the show. Although that program was delivered through a standard telephone system, a few listeners who later contacted me had said that he heard my "podcast". It seems a lot of people automatically applied that term to the phone interview, although the interview was not available in a computer format or even accessible from a computer.
A BIG FAN OF TALK TELEVISION AND RADIO
I have always been a huge fan of talk radio and talk shows. I still am.
When my wife is not in the room, I listen to lots of educational television and political talk shows. When my wife is not in the car, I primarily listen to AM radio. My primary focus in the car is politics and news, unless it is late at night and then it is Art Bell I listen to the most.
Of course, my wife hates that kind of thing, so that is why I only listen to it when she is not around and when she is asleep. I would rather enjoy the show than to listen to her nag about why I listen to that "crap". ;-)
LOOKING TO THE HORIZON
I have always felt that there would be a place in internet marketing for content delivered via an audio format.
Back in early 2000, I had explored the possibility of bringing some of my own content to the internet in a streaming audio format. Unfortunately, at that time, I really did not have the time or resources to seriously pursue the idea. I was forced to shelf the idea in 2000, because of the high cost of the bandwidth required for delivery of streaming audio programming via the internet.
By the end of 2004, "podcasting" had come of age, and marketers the world over were offering audio formatted business information online. I guess that five years ago, I was just a bit ahead of the curve.
AUDIO PROGRAMMING IS STILL A GOOD SELL
Like I mentioned before, a couple of months ago, I had done a live telephone interview with a mentoring program, and we had several hundred listeners to the program. From that one interview, I managed to pick up a couple of thousand in new business and several new and regular clients, and that was a really small listening audience.
All I can say about that event is that it sold me on the idea of using audio programming to sell my online services.
SOME PRODUCTS AND SERVICES CANNOT BE SOLD DOOR-TO-DOOR
I am in a unique business. Often times when I speak with people, who are not running an online business, they will ask me what it is that I do exactly. Here is where the challenge enters the equation.
You may have never logged onto the internet or you may be a regular internet user, but if you are not engaged in the business of selling goods and services online, you may not understand my service. I can't tell you how often I talk to non-marketers and get a blank stare when I try to explain my business to them. Even my wife's aunt and uncle get the "deer in the headlights look" when I try to explain to them the nature of my business. He runs a successful offline business, but it does not bring him any closer to an understanding of my business model.
Many of you who know me, understand precisely what it is that I do and can understand why I make a good living doing it. You can understand the value offered to my clients through my business model.
Those of you who don't know me do need to understand a bit more about me before I continue.
At this very moment, you are either looking at someone's website or reading their online newsletter, and you are reading this article that I have made available for free to publishers and webmasters.
In this article, it is
my goal first to educate you about something of interest to "you". My hope is that when you get to the end of the article, you will be quite taken with me, and you will want to know more about me. Then, when you read the About the Author information at the bottom of this article, and you will visit my website and review my products and services with interest.
That makes sense, right? You have come farther than most people I talk to about my business model.
With my primary service, I am the "go-to man" for getting your articles delivered to the highest numbers of publishers and webmasters who are interested in finding content that they can use with their ezines and websites.
EDUCATE FIRST, AND SALES WILL FOLLOW
When using free-reprint articles to market your online business, you are often more successful in getting your article reprinted and in getting traffic to your website, if you take the attitude of educating your reader above all else. If you get lost on the idea that you are using this promotion method to promote your business, then you will have missed the key to your success.
Remember what I said above, "it is my goal first to educate you about something of interest to you." You are the reader, and you will only be willing to read what I have written, if I am providing information to you that is of interest to "you".
Many marketers make the mistake of thinking their article is intended to sell their products or services, instead of themselves.
When you are willing to address the concerns of the reader above all else, then you will have provided a service of value to your reader. In doing so, you sell your reader on "you". And, your About the Author information serves as the teaser/lead/ad to take your reader to your website, where you will get the chance to sell your reader on your business, products and services.
Educate your reader first, and sales will follow.
This system works for hundreds of my clients and for myself.
THE LONG FORM, PERSONAL, INTERVIEW
When most people think about radio advertising, they think about 30-second and 60-second ads. This is fine for people who sells cars, hot tubs, groceries, and other products that are already well-understood by the listening audience.
But, if your business were like mine --- difficult for the average person to understand, then a 30- or 60-second radio spot would be a total waste of your advertising budget!
On the other hand, it would be different if I could get 15, 30 or 60 minutes to explain to my listeners what my business is and how it would be beneficial for the listener to use it for the promotion of their own business, then I would have a good chance of getting my listener's business.
In my phone interview, we actually spent one hour and twenty minutes talking, and that interview generated a couple thousand dollars in new business. It was the most profitable one hour and twenty minutes I had ever spent.
Can you imagine how much more business I would have picked up if the audience were coast-to-coast, and I was reaching hundreds of thousands of listeners instead of hundreds of listeners? And, can you imagine how much more business I could have generated from that interview, if it had been simulcast live on the internet and archived in MP3 format for me to make available later to visitors to my website?
I can imagine... That is why I got so excited when I was able to strike a deal with a nationally known, radio personality to make this kind of service available to my clients. To learn more about this opportunity to promote your business through a nationally syndicated, business radio talk show, using the long form interview, then continue reading here: http://thephantomwriters.com/redir/radio
About the author:
Do you write articles to promote your online business? Through his article distribution services, Bill Platt can deliver your articles to 17,000+ publishers & webmasters eager for fresh, good quality content. http://thePhantomWriters.com- Bill can save you time and frustration & help you to reach more publishers than you can reach on your own. When you visit, be sure to use his contact form to ask about the possibility of having them Edit or Write your articles for you. 1650+ articles archived for easy reprint.
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| Yahoo! Search - Audio Search |
| Submit your audio content - including podcasts - to Audio Search with Media RSS ... Find audio files from across the Web including music, podcasts, ... |
| audio.search.yahoo.com |
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| AltaVista - Audio Search |
| Search for MP3s, WAVs and streaming audio files on the web and on FTP sites. |
| www.altavista.com |
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| Rhapsody & RealPlayer — the best audio and video players — Real.com |
| The standard for audio and video streaming online. |
| www.real.com |
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| SuperPass — premium audio and video programming — Real.com |
| RealNetworks cross-platform multimedia player. Supports RTSP/RTP with H.261, u-Law, a-law, MP3, DVI. [Client] |
| www.real.com |
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| The World Wide Web Virtual Library: Audio |
| List of major online audio resources; part of the WWW Virtual Library, maintained by Prof. Jonathan Bowen, London South Bank University, UK. |
| archive.museophile.org |
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| More audio reports | Audio archive | Guardian Unlimited |
| Special report: Europe's far right. More audio reports ... Audio, 'It will achieve a great deal of injustice' February 17, video: The Conservative candidate ... |
| www.guardian.co.uk |
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| Internet Archive: Audio Archive |
| Non-English language collections contributed to the Open Source Audio collection ... You are invited to view or upload audios to the Open Source collection! ... |
| www.archive.org |
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| M-AUDIO |
| Manufacturers of MIDI and audio devices for the PC or Mac. Product catalog, company information, news and support center. |
| www.m-audio.com |
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| Audio - Salon |
| Free spoken word recordings from hundreds of authors. Includes fiction, nonfiction, poetry, and live author events. |
| www.salon.com |
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| Audio Engineering Society |
| The leading professional association worldwide for professionals involved in the audio industry. Extensive and well maintained site, including online member ... |
| www.aes.org |
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| Sound - Wikipedia, the free encyclopedia |
| HyperPhysics: Sound and Hearing · Audio for the 21st Century · Conversion of sound units and levels · Sounds amazing a learning resource for sound and waves ... |
| en.wikipedia.org |
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| Audio - Wikipedia, the free encyclopedia |
| Windows Media Audio, Microsoft's proprietary digital audio format. ... "I hear" in Latin. Audio, magazine covering high fidelity music reproduction. ... |
| en.wikipedia.org |
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| AudioREVIEW.com - Home Audio and Home Theater resource |
| Consumer reviews on home audio and home theater equipment. |
| www.audioreview.com |
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| CBC.ca - Listen to CBC Radio |
| Audio Plug-ins & Assistance. Windows Media Player, Windows Media Player 9. Frequently Asked Questions, Frequently Asked Questions. Ogg Vorbis Format ... |
| www.cbc.ca |
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| CBC.ca - Listen to CBC Radio |
| From 7:00 p.m. AT Friday, December 1st to 7:00 p.m. AT Saturday, December 2nd, the Fredericton audio stream will be unavailable due to a power shutdown in ... |
| www.cbc.ca |
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| Audio - Creative Commons |
| Features a pool of Creative Commons licensed audio. You may submit your MP3s · OYEZ Years of Supreme Court proceedings available as licensed MP3, ... |
| creativecommons.org |
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| Audio Adrenaline |
| Audio Adrenaline is an award winning Christian Rock Band that writes, records, sings and performs songs like Big House with Gospel driven messages to ... |
| www.audioa.com |
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| Audio Bible Online |
| Audio Bible, The King James Version narrated by Alexander Scourby is on-line. |
| www.audio-bible.com |
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| Audio - ebaumsworld.com |
| hilarious audio sound files file mp3 mp3s audios. ... Shocking audio of a man getting shot. Tags: ghetto · Blondestar Blondestar ... |
| www.ebaumsworld.com |
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| AudioFind.com - multimedia internet search |
| Searchable MP3 directory with thousands of files. Browse alphabetically by filename, master artist, or date. |
| www.audiofind.com |
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