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Are Audio Books Expensive?
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Put Audio & Video on Your Web Site


PUT AUDIO AND VIDEO ON YOUR WEBSITE

By Ronni Rhodes

As a company that sells streaming media services for a living, we get questions everyday about what needs to be done to make an audio or video presentation that will stream well over the Internet. Most of these inquiries come from small businesses with limited budgets for marketing and advertising. They are always pleasantly surprised when we tell them that they can do it themselves!

Let’s start with an audio only presentation:

·Write out your script first! Focus on two to three points that you feel are essential to explain your products or services. Keep the script simple. If your site offers a wide variety of goods or services, you might consider several different messages with each one keying in on one or two important areas.
·Have someone who is not familiar with your business review the script and your site. Be sure that they understand your message. If they don’t, rewrite it!
· Practice reading the script until you feel completely familiar and comfortable with it. (You can hire professional voice talent for reasonable rates if you’d prefer not recording the audio yourself.)
·Use the best quality tape recorder available to you. A cassette recorder is fine.
·Use a high quality brand name audiotape.
·An external microphone that plugs into your recorder is preferable to the one that comes built-in. They are very inexpensive and produce a better recording.
·Do your recording in a quiet place with as little background noise as possible. (That one seems pretty obvious, doesn’t it?)
·Speak naturally! It can help to have a friend or colleague act as an audience to give you focus.
·Record your presentation several times. Select the one that will sound the most natural and inviting to your site visitors.
·Send the tape to the encoding (streaming) vendor. They’ll take it from there!

A video presentation takes a little more time and effort, but you really can do it yourself. Your home video camera will work just fine! All of the same rules you used to make your audiotape apply here including the use of an external


microphone. Good quality videotape is essential. The following suggestions will help you prepare a video presentation for your site that should stream very well:

·Keep the camera steady! Put the camera on a tripod or brace it against something solid like a table or a wall. If you must pan or zoom, do it very slowly. (Too much motion can cause a “blurry” stream.)
·Simplify your frame. Think about where everything is going to be. People coming in and out of the frame can create movement that may cause confusion.
·Stay focused. A lot of auto-focus cameras can’t focus properly if you are too close to your subject. Five or six feet away is a good distance. Don’t try to shoot through a window; the camera will focus on the glass.
·Good lighting is essential. Try to light your scene from the front. Don’t stand in front of a window; the backlighting will cause you to be in silhouette. Try shooting outside if possible.
·Use the fastest record speed. This will insure the best video quality.
·Record in a quiet place. Hold the mike close to your mouth to cut down on external noises.
·RELAX AND ENJOY YOURSELF! It really shows. Practice until you feel comfortable.

If you have additional questions or concerns, your streaming vendor should be ready and able to assist you.

Early adopters of Rich Media techniques, streaming being one of them, have already started to reap the rewards of higher click-through rates and increased conversion rates. If your message is meaningful and relevant to your site visitors, your streaming presentation will add to their enjoyment of visiting your site and encourage them not only to buy but also to return and buy again!


About the Author

Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs.

Please direct all questions and comments to:
Ronni@wbcimaging.com
520-742-5780
http://www.wbcimaging.com


 

Yahoo! Search - Audio Search
Submit your audio content - including podcasts - to Audio Search with Media RSS ... Find audio files from across the Web including music, podcasts, ...
audio.search.yahoo.com
 
AltaVista - Audio Search
Search for MP3s, WAVs and streaming audio files on the web and on FTP sites.
www.altavista.com
 
Rhapsody & RealPlayer — the best audio and video players — Real.com
The standard for audio and video streaming online.
www.real.com
 
SuperPass — premium audio and video programming — Real.com
RealNetworks cross-platform multimedia player. Supports RTSP/RTP with H.261, u-Law, a-law, MP3, DVI. [Client]
www.real.com
 
The World Wide Web Virtual Library: Audio
List of major online audio resources; part of the WWW Virtual Library, maintained by Prof. Jonathan Bowen, London South Bank University, UK.
archive.museophile.org
 
More audio reports | Audio archive | Guardian Unlimited
Special report: Europe's far right. More audio reports ... Audio, 'It will achieve a great deal of injustice' February 17, video: The Conservative candidate ...
www.guardian.co.uk
 
Internet Archive: Audio Archive
Non-English language collections contributed to the Open Source Audio collection ... You are invited to view or upload audios to the Open Source collection! ...
www.archive.org
 
M-AUDIO
Manufacturers of MIDI and audio devices for the PC or Mac. Product catalog, company information, news and support center.
www.m-audio.com
 
Audio - Salon
Free spoken word recordings from hundreds of authors. Includes fiction, nonfiction, poetry, and live author events.
www.salon.com
 
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The leading professional association worldwide for professionals involved in the audio industry. Extensive and well maintained site, including online member ...
www.aes.org
 
Sound - Wikipedia, the free encyclopedia
HyperPhysics: Sound and Hearing · Audio for the 21st Century · Conversion of sound units and levels · Sounds amazing a learning resource for sound and waves ...
en.wikipedia.org
 
Audio - Wikipedia, the free encyclopedia
Windows Media Audio, Microsoft's proprietary digital audio format. ... "I hear" in Latin. Audio, magazine covering high fidelity music reproduction. ...
en.wikipedia.org
 
AudioREVIEW.com - Home Audio and Home Theater resource
Consumer reviews on home audio and home theater equipment.
www.audioreview.com
 
CBC.ca - Listen to CBC Radio
Audio Plug-ins & Assistance. Windows Media Player, Windows Media Player 9. Frequently Asked Questions, Frequently Asked Questions. Ogg Vorbis Format ...
www.cbc.ca
 
CBC.ca - Listen to CBC Radio
From 7:00 p.m. AT Friday, December 1st to 7:00 p.m. AT Saturday, December 2nd, the Fredericton audio stream will be unavailable due to a power shutdown in ...
www.cbc.ca
 
Audio - Creative Commons
Features a pool of Creative Commons licensed audio. You may submit your MP3s · OYEZ Years of Supreme Court proceedings available as licensed MP3, ...
creativecommons.org
 
Audio Adrenaline
Audio Adrenaline is an award winning Christian Rock Band that writes, records, sings and performs songs like Big House with Gospel driven messages to ...
www.audioa.com
 
Audio Bible Online
Audio Bible, The King James Version narrated by Alexander Scourby is on-line.
www.audio-bible.com
 
Audio - ebaumsworld.com
hilarious audio sound files file mp3 mp3s audios. ... Shocking audio of a man getting shot. Tags: ghetto · Blondestar Blondestar ...
www.ebaumsworld.com
 
AudioFind.com - multimedia internet search
Searchable MP3 directory with thousands of files. Browse alphabetically by filename, master artist, or date.
www.audiofind.com
 
 

 

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