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Audio Books – 10 Frequently Asked Questions – Part 2
The audio books era is already here. I keep hearing phrases like: Audio book rental, free audio books, audio book club, audio books on CD, online audio book rental services etc.
Here are the next five frequently asked questions about audio books...
Audio Books On CD For First Time Users
Audio books on CD are the ultimate modern gift for you, for your friends or family members. Audio books on CD have many benefits from optimizing your time management by listening to audio books while driving or exercising to using them as an...
How to create your own streaming audio with a few simple clicks.
Discover right now how to quickly and easily create "streaming audio" like a pro and make your web site stand out from the crowd ... for just cents on the dollar!
Streaming Audio has always been available to the large corporate sites and...
How To Increase Your Sales With Audio
Audio increases your sales. Point blank. Period.
Recent studies claim that audio can increase your sales up to 300%. Independent studies by Terry Telford, from The Business Professional, have shown sales increases of 163% on one website and...
MP3 Audio File Format – A new format for storing sounds
MP3 is the latest and the most popular audio format that is used
now. This acronym stands for MPEG Layer 3. It is a compressed
audio format with a compression ratio of up to 12: 1. The sound
quality of the audio in this format is very...
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Turning a Bomb into a Blockbuster: The Five Crucial Keys to a Massively Successful CD or MP3 Audio Product
It constantly amazes me how excited people are about the
tantalizing prospect of creating their own audio information
products. When I speak or talk to them one-on-one I can see
their eyes grow wide, and hear their ambitious plans for success.
So why are so few professionals producing audio products when
there are so many who want to?
The main reason: not only do people not know how to create
audio, they simply don't know what it takes to make it massively
financially successful.
From my own successes (and failures!) and those of others, I
have discovered several secrets the pros use to consistently
make each product they produce insanely profitable. And if you
begin to work with just a few of them you can catapult the
success of your first audio product:
ONE -- WHAT THE HECK DO YOU WANT TO ACCOMPLISH?
Anyone who has ever heard me talk - either live or via
teleseminar - knows there's one statement I virtually BEG every
new audio producer to take to heart:
"Ask not what you can do for your audio; ask what your audio can
do for YOU!"
Most folks don't suffer from a lack of ideas for projects. But
what brings them to their knees is they NEVER ask how they want
those projects to benefit their business. Build your mailing
list? Initiate a never-ending passive revenue stream? Channel
people to a high-end service or live event?
Before you can create a massively profitable product, you have
to decide just what "massively profitable" means to you. Having
made that decision, the strategies on what product to create and
how to get it out there become obvious. The magic here is
working BACKWARDS! See your end result FIRST, choose the audio
vehicle and marketing strategy that will help you get there, and
then work RELENTLESSLY to keep that end result foremost in your
mind as you develop your product.
TW0 -- WHAT THE HECK DO YOUR CUSTOMERS WANT?
Look, I'm all for self-expression. I'm a very creative guy, and
love coming up with great ideas as much as the next person. But
it defeats the purpose if I'm the only one who wants to buy my
great idea.
I'm not suggesting you pander to the masses, or compromise your
ideals. I'm suggesting there's a huge (and hugely profitable!)
territory that combines what you love to do, your most brilliant
ideas AND what your customer or client base is looking for.
There's a trick to being able to do this that comes mostly from
experience. But when you learn what works, you will arrive at a
hugely profitable, hugely fulfilling business 'sweet spot' where
both you and your customers make out like bandits.
THREE -- THE INCREDIBLE VALUE OF TRUST
Yeah, I know that teleseminar listing service has an email
roster of 20,000. But have you ever gotten anyone from that list
to BUY ANYTHING? While such third party listing services can be
enticing, and may be useful for building your mailing list, you
will NEVER get the buy-in response rate you will from your own
mailing list. People who come to know you will simply want to
buy your products again and again. Especially when they come to
know that you over-deliver, give phenomenal value, and seem to
anticipate each of their challenges and develop a product that
nips it in the bud.
So I urge you to do everything you can - offer free content,
write articles, sign people up at speaking engagements - to
build a large
opt-in list of folks who trust you. And if its
gonna take you awhile to build it, 'barrow' someone else's trust
factor by partnering with them. Exchange exposure to their large
mailing list for a cut of your sales. They get a check they
didn't have to work for, and you get exposure that you would
have had to work your butt off to receive.
The value of trust - whether its from your own list or someone
you're partnering with - should not be underestimated. Yeah,
there's no short cut to building it. But it's the closest thing
to guaranteed money that I know.
FOUR -- THE POWER OF SELECTIVITY -- AVOID THE LOOKY LOOS
If you're looking to sell product AVOID those notorious
looky-loo venues like the plague. You know - those groups, or
websites or class listing services where everyone is so used to
getting things for free, they wouldn't spend a dime on your
product, even if it helped them accomplish every goal they've
ever wanted in their lives.
Its tempting to try, because some of these venues boast very
large rosters and mailing lists. And you may want to stick your
toe in the water, just to see if a new resource just might be
the exception.
However, if the well has turned up dry a bit too many times,
best to move on and cast your line in a different pond.
Make an effort to select venues where people are serious about
taking action to improve their lives. And where you're confident
they will buy - whether they do it today, or six months from now.
FIVE -- GIVE IT AWAY
There's on exception to the "Looky-loo" item.
That is - those venues where people WON'T buy today, but will in
the future. And the key to staying in touch with those folks is
by giving your content away.
I read recently read an article about a rock band that boosted
their profits by GIVING THEIR MUSIC AWAY. Now, that may seem
strange in this era of pirating paranoia.
However, there was a method to their madness.
Since their record company made most of their money from CD
sales, and the band made most of THEIR money from touring, they
cut loose from their recording contract so they could give their
music away, promoting it on various MP3 download sites.
The upshot? Their live crowds are larger (and much more
lucrative!) than ever. And since they didn't see a dime from CD
sales anyway, they're not losing anything by giving fans every
new song for free. And they are gaining A TON because they are
making a lot more money at their live performances.
The key here is relentless focus on strategy! They saw where
they made most of their dough and directed their audio
production strategy to make that grow. Even if it meant giving
some of their audio away FOR FREE.
So don't be afraid to build good will in one area of your
business by crafting free audio products. The loyalty (and great
word of mouth) generated will pay off handsomely in ways you may
not be able to imagine.
Copyright (c) 2005 by Robert Schultz. All rights reserved.
About the author:
Rob Schultz, the creator of the Audacious Audio Success System,
mentors cutting edge entrepreneurs to catapult their profits
with their own affordably produced audio and information
products. Receive your free "5 Audacious Avenues to Blockbuster
Audio Profits" special report, packed with crucial keys to
getting started at: http://www.audaciousaudio.com
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| Yahoo! Search - Audio Search |
| Submit your audio content - including podcasts - to Audio Search with Media RSS ... Find audio files from across the Web including music, podcasts, ... |
| audio.search.yahoo.com |
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| AltaVista - Audio Search |
| Search for MP3s, WAVs and streaming audio files on the web and on FTP sites. |
| www.altavista.com |
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| Rhapsody & RealPlayer — the best audio and video players — Real.com |
| The standard for audio and video streaming online. |
| www.real.com |
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| SuperPass — premium audio and video programming — Real.com |
| RealNetworks cross-platform multimedia player. Supports RTSP/RTP with H.261, u-Law, a-law, MP3, DVI. [Client] |
| www.real.com |
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| The World Wide Web Virtual Library: Audio |
| List of major online audio resources; part of the WWW Virtual Library, maintained by Prof. Jonathan Bowen, London South Bank University, UK. |
| archive.museophile.org |
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| More audio reports | Audio archive | Guardian Unlimited |
| Special report: Europe's far right. More audio reports ... Audio, 'It will achieve a great deal of injustice' February 17, video: The Conservative candidate ... |
| www.guardian.co.uk |
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| Internet Archive: Audio Archive |
| Non-English language collections contributed to the Open Source Audio collection ... You are invited to view or upload audios to the Open Source collection! ... |
| www.archive.org |
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| M-AUDIO |
| Manufacturers of MIDI and audio devices for the PC or Mac. Product catalog, company information, news and support center. |
| www.m-audio.com |
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| Audio - Salon |
| Free spoken word recordings from hundreds of authors. Includes fiction, nonfiction, poetry, and live author events. |
| www.salon.com |
|
| Audio Engineering Society |
| The leading professional association worldwide for professionals involved in the audio industry. Extensive and well maintained site, including online member ... |
| www.aes.org |
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| Sound - Wikipedia, the free encyclopedia |
| HyperPhysics: Sound and Hearing · Audio for the 21st Century · Conversion of sound units and levels · Sounds amazing a learning resource for sound and waves ... |
| en.wikipedia.org |
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| Audio - Wikipedia, the free encyclopedia |
| Windows Media Audio, Microsoft's proprietary digital audio format. ... "I hear" in Latin. Audio, magazine covering high fidelity music reproduction. ... |
| en.wikipedia.org |
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| AudioREVIEW.com - Home Audio and Home Theater resource |
| Consumer reviews on home audio and home theater equipment. |
| www.audioreview.com |
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| CBC.ca - Listen to CBC Radio |
| Audio Plug-ins & Assistance. Windows Media Player, Windows Media Player 9. Frequently Asked Questions, Frequently Asked Questions. Ogg Vorbis Format ... |
| www.cbc.ca |
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| CBC.ca - Listen to CBC Radio |
| From 7:00 p.m. AT Friday, December 1st to 7:00 p.m. AT Saturday, December 2nd, the Fredericton audio stream will be unavailable due to a power shutdown in ... |
| www.cbc.ca |
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| Audio - Creative Commons |
| Features a pool of Creative Commons licensed audio. You may submit your MP3s · OYEZ Years of Supreme Court proceedings available as licensed MP3, ... |
| creativecommons.org |
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| Audio Adrenaline |
| Audio Adrenaline is an award winning Christian Rock Band that writes, records, sings and performs songs like Big House with Gospel driven messages to ... |
| www.audioa.com |
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| Audio Bible Online |
| Audio Bible, The King James Version narrated by Alexander Scourby is on-line. |
| www.audio-bible.com |
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| Audio - ebaumsworld.com |
| hilarious audio sound files file mp3 mp3s audios. ... Shocking audio of a man getting shot. Tags: ghetto · Blondestar Blondestar ... |
| www.ebaumsworld.com |
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| AudioFind.com - multimedia internet search |
| Searchable MP3 directory with thousands of files. Browse alphabetically by filename, master artist, or date. |
| www.audiofind.com |
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