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Blogs, Blogs, Blogs! What They Are, and Why They Matter.
I remember that it was not that long ago that I did not know what a blog was or what one was for. Now blogs are everywhere and anyone with a computer and Internet access may be writing one. If you are new to this whole blog phenomenon let me...
Differentiate and Dominate
Copyright 2005 John Jantsch Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct...
Google’s Shake Up: A View From the Beginning - Part One
Monday, December 16, 2003 It has been exactly one month since Google introduced its infamous Florida Update. As the Florida Update has brought about the largest and most comprehensive shake-up of Google’s listings ever, it has generated a great...
Why Blogging is Essential to Your Business
In the 'good old days' - about three years ago - you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly...
Why every articles-marketing campaign must build an opt-in email list
I will be totally honest and admit that I started building up an opt-in email list with my first few articles almost by accident. After the wonderful results I was getting receiving a regular flow of clients from doing what I enjoyed most -...
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10 Ways To Extend The Reach Of Your Site
10 Ways To Extend The Reach Of Your Site by Titus Hoskins
Successful websites extend their reach far and wide! They build links, connections, partnerships, or use whatever means they can to extend the reach of their sites. By extending their reach, these websites create greater exposure, bringing in more targeted traffic, leads and sales.
You should do the same with your site. It will greatly increase the importance of your site - boosting name recognition and increasing your site's visibility.
Lets look at a real life comparison, ever build a large patio or outdoor deck onto your house and suddenly realize you have not only doubled the floor plan but you have also changed the very nature of the house itself. Or you build a gazebo or a guest house on your property... and suddenly you and your visitors have a different view or opinion of your property. In fact, you have expanded the reach of your property by building these extensions.
Think of your website in the same light - by building simple extensions you can change how your site is viewed and judged by others; resulting in many positive benefits. Little things that are so simple to do, yet it can have far reaching implications for your site. You can, in fact, extend the reach of your site to all corners of the globe.
Here are some of the best techniques for extending the reach of your site, some of these are very simple, some a little more complex:
Article Writing Get one way targeted links placed all over the web by writing simple 'how to' articles on the topic or theme of your site. Extend the reach of your site by simply including your live links in the author's resource box at the end of your articles. Simple and very easy to do - just try it!
Viral Desktop Applications You can extend the reach of your site by placing links directly onto the desktops of your visitors by offering them simple desktop applications like wallpaper, software programs, or ecalendars, like the DATEwise desktop eCalendar (see below). These are great for building brand recognition.
Old Fashion Link Building Finding related websites and asking for reciprocal links is still one of the best ways to extend your site. Takes a bit of hard work but it pays off big time. And don't forget about testimonials, simple little recommendations about a site or product, these can be great link building opportunities.
Bookmarks Make sure you have a bookmark link on all your pages. You might also want to make a favicon - small logo that goes with your bookmarks. And subtly ask those who bookmark your site to place a shortcut on their
desktops.
Ezine or Newsletter You can reach and keep reaching your site's visitors by building your own opt-in list newsletter or ezine. Broaden the scope of your site by offering diverse information in these publications.
Viral eBooks and Reports These can be simple 'how-to' ebooks on topics related to your site. Include links to your website and build name recognition as well as tageted traffic.
Forum Posting Becoming a regular poster on all the online forums will give your site greater exposure and build site or brand recognition. More importantly, if you offer helpful and well informed information your site will acquire a resident expert - you!
Off-line Advertising Placing your site's logo or URL in off-line places, billboards, t-shirts, caps, but try to resist the latest trend - putting URLs on body parts! Off-line exposure will greatly extend the reach of your site.
Burning CDs Burning your best programs or information on CDs, DVDs or disks and distributing these around to all interested parties will create more recognition. Great for reaching non-online computer users.
RSS Feeds and Blogs This may prove to be the granddaddy of ways to extend your site. The original name for RSS stood for 'Rich Site Summary' - you make a summary of your website and syndicate it to all interested parties. Other webmasters will take your syndicated RSS feeds and place them on their sites. You create mini satellite sites of your content all over the web!
In addition, as your site expands and grows, other opportunities will present themselves... in traditional media such as TV, Radio and Print advertising. Starting an affiliate program for your site is another option you may want to consider. An affiliate program can greatly expand the reach of your site. So too, will starting mirror sites in different languages or countries.
As you can plainly see, there are countless ways to extend the reach of your site. However, just trying a few of these will boost your site's creditability and visibility, bringing in more targeted leads and traffic. So it's your move, don't just let your site sit there, start implementing some of what you're just read.
The whole world is waiting...
About the Author
Get a Free DATEwise eCalendar & Personal Planner for your Desktop.
Click here for Free Desktop Calendar
Copyright © 2005 Titus Hoskins of Free Marketing Tools
This article may be freely distributed if this resource box stays attached.
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Liz Castro on HTML, XHTML, and CSS: Blogging CSS |
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This Is Smyrna, TN: August 2005 |
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Articles - Interview: Cameron Moll | iStockphoto.com |
Blogging, CSS, and the standards movement have collaboratively produced an explosive wealth of benefits for websites and their users, but they have also ... |
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Technorati Profile for chwats (Christian Watson) |
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JeffCroft.com: Items tagged with movabletype |
Wednesday, June 29th 2005 at 5:07 a.m. (1 year, 5 months ago): Tags: ajax, blogging, css, javascript, movabletype, php, tutorial; 0 comments on Six Apart ... |
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Visually, the navigation bar is first, but structurally, this main text is first. (View […] accessibility, blogging, css, lynx ... |
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