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Differentiate and Dominate
Copyright 2005 John Jantsch Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct...
New Google Blog Search is Great Marketing News for Business Podcasts, Blogs and RSS Feed Publishers
Copyright 2005 Rodney Rumford Google just introduced Blog Search in beta yesterday. This new search function allows for you to search the internet for Blogs, Podcasts and RSS feeds. You simply type in your keywords and it will show you results...
What "Big Pharma" Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how “Big Pharma” (the entire...
Why Blogs Have Become the Search Engine Optimization Equalizer
ALEXA WEIGHS IN...
Those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a...
Write A Newsletter To Get Site Visitors To Return (And More)!
________________________________________ Write A Newsletter To Get Site Visitors To Return (And More)! - by Steve Nash (c) Steve Nash - All Rights reserved http://www.howipromotemywebsite.com ________________________________________ [Article...
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Building Websites with Articles
Copyright 2005 Richard Keir
I've been blogging occasionally over the last two months about my ongoing experiment with writing articles. This is a super hot topic lately with the changes going on at Google and Yahoo that are impacting many websites and basically freaking people out.
Now everybody knows that writing articles is a powerful technique. You knew that, right? And everybody is writing articles, right? No. Did I? Not until recently, though I wrote a lot in blogs and did post some articles I wrote on my sites. There's two parts to this for me. Writing, which I have been doing. Distributing. Which I hadn't been doing.
I finally came out of that fog and decided that I had to see what distribution might really do. Content, such as original articles is still the basic currency of the internet. People come onto the web looking for information. Content provides that information.
But, if the content is just sitting on a blog or posted in an article directory on one website, it has very limited exposure without links. Content may be the flesh of the web, but links are the bones, the underlying structure that allows things to found and accessed.
It's in our faces right here - the two basics that you can combine to really power a successful website. Content and links. Write articles AND publish/distribute them. Simple, basic, old style site building.
One technique many are using to build sites is to get other people's articles and put them up on their sites to provide related content. I do it, you do it, nearly everyone seems to. Other people publish ezines, but can't possibly write all the content they want to provide. This is the demand that exists, right now, for your articles. There is a deep, apparently bottomless need for quality content on nearly anything imaginable. And it won't go away.
Original content on your site is a great traffic booster. Distributing your content all over the internet gets you lots of incoming links - which over time could well continue to increase as your articles are picked up and redistributed. Plus you are generating a name for yourself and qualifying yourself as an expert. Experts write about what they know and discover. They share their knowledge. I'm not talking about anyone being a genius and discovering anti-gravity (and finally eliminating rocket science). I'm talking about what's already in your head and what you can learn, research and write about.
I wrote three articles on some basics concepts to keep in mind in building and developing successful eCommerce websites. They aren't hot hot hot 6 steps to infinite wealth type writing. They're basic and based on
research. Then I distributed them to a couple (not all) of the big article directories and to a large group of relevant directories and lists through SubmitYourArticle.com (which I do recommend if you're looking for an excellent and reasonable article submission service). Here are the results as of this writing (June 28, 2005):
======== Pages Reported
======== Yahoo = Google = MSN = Pub Date
Article 1 . . . 610 . . . 320 . . . . 436 . . May 19th
Article 2 . . . 253 . . . 246 . . . . 269 . . June 1st
Article 3 . . 2060 . . .1000 . . . .239 . . June 14th
. . Total . . .2923 . . .1566 . . . .944
That's a lot of pages. Now, some of those won't have any live link. Yes, it does happen even though it really shouldn't. A lot of the sites it's on won't have much or any page rank and probably quite a few sites are not relevant. People aren't always careful about selecting relevant articles. Some will be on pages that won't pass rank. However, what's left are relevant incoming one-way links - some of which will be from sites with at least some authority. Say even 20% of the links are relevant and/or from sites with some rank. That's a minimum (I believe I'm being pretty conservative with the 20% figure) of over 1000 useful incoming links based on relevant content.
I was astonished. And then I felt really stupid - I knew this, but I really didn't GET it or I would have been writing and distributing from day 1. You're looking at the truth behind the power of articles and article distribution. No tricks, no fancy high powered tools, no big expensive anything at all.
Are you telling yourself you can't write articles? I'm telling you that you can. If you can talk, you can write. If you need help, there are lots of resources about how to write - some very good ones are free, some are quite inexpensive. Other tools are more expensive.
Ghostwriters are another alternative. A little tricky and possibly slightly expensive for really high quality work, but there's also a lot of information available on how to do it right.
My advice here is - whatever it takes, start publishing your own original content on your website and start distributing it now. For building long term success, there's very little you can do that will have anywhere near the same results.
About the Author
Richard teaches, trains and consults, on and off-line, on business and professional presentations, programming, site building and eCommerce. Visit http://www.Building-eCommerce-Websites.com for eCommerce articles, information, resources and links and check our blog at http://www.Building-eCommerce-Websites/blog for opinion and ideas.
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