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Blogs and Journalism
Blogs and Journalism The world has seen the emergence of a new style of journalism, based on a 'raw feed' directly from the source. And the common notion that surrounds the emergence of serving 'raw feed' is that the journalists testing the new...
Blogs: Why, Where and How
So you have heard about the blogs or you are sure you are now going through one of the blog. You might have seen blogs in the search results and would not have noticed it. Yes blogs are now making news but still a large number of people consider...
Keyword Effectiveness - big differences in small phrases
There are all kinds of keywords being used by people daily, in their search for information. Most professional search engine marketers learn early in their career, that all keywords are not the same. Some keywords are highly competitive while others...
Why free articles traffic can earn you more sales than pay-per-click leads
To be successful at any affiliate marketing program, you not only need traffic but you also require a certain type of traffic. In fact this rule also applies to any online marketing you can think of. Recently some across an amazing audio interview...
Why Google Blog Search Matters to Your Business
Copyright 2005 Tinu AbayomiPaul
According to Google, Google's Blog Search is "Google search technology focused on blogs". It includes search engine results specific to blogs not just in the Blogger.com community, but across the blogosphere at...
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Creating a Compelling Headline for Your Website's Homepage
Your home page is the most important page of your website. It is the one that will determine what your potential client or customer does after they arrive (i.e stays at or leaves your website).
Research on web usability shows that you only have a few seconds to catch the attention of your website visitors. One of the most important ways to do this is through your opening headline.
Your headline’s main purpose is to attract attention and generate enough interest so that your visitors keep reading. It’s a first step in a process where your goal is to eventually convince them to take action on your offer.
Here are a few tips for creating powerful headlines
Let your readers know that your site is for them. People want to know immediately when they arrive at your site if they are going to get what they are looking for. Your headline should give someone indication that they are in the right place.
Make sure your headline focuses very specifically on the core problem of your target market or the key benefit that you are offering.
Choose interesting, meaningful and/or thought-provoking words. Ideally, your headline should jolt your reader into saying something like, ‘Hey this is for me!”
Speak to your client’s
emotions. People typically make purchasing decisions based on their emotions so you want to be sure you illustrate to your potential clients and customers that you understand them and the feelings they are experiencing.
Your headline should be clear and to the point. Your reader should understand your message instantly. Do not water down or convolute your message so that the reader has to struggle to find it’s meaning. One second of struggle could mean that your visitor is gone to the next site.
Writing attention-grabbing headlines can be challenging as there are many components to consider if they are to be successful.
You might want to do some reading in this area or hire someone to help you create your headline. Your headline can make all the difference in determining whether your website is drawing, as opposed to repelling, potential clients and customers.
© Juliet Austin, 2005
About the Author
Juliet Austin is a Marketing Coach, Consultant & Copywriter.
Juliet can be reached at: http://www.julietaustin.com or through her
marketing a private practice blog: http://www.marketingaprivatepractice.com
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