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#1 Mistake Most Blogs Do
Copyright 2005 Rok Hrastnik As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds. Just think about it: while RSS is growing strong, it...
“7 Incredibly Simple Ways To Profit Wildly From Public Domain Material”
Copyright 2005 Ewen Chia If you’re in the business of marketing online, a major portion of your income will come from your ability to deliver quality content and products to your market. Now, besides creating these yourself, one of the quickest...
How to Build a Niche Site With a Blog
Building niche sites is all the rage these days.
The basic strategy is very simple. Find a niche market that isn't oversaturated. Develop a list of related keywords people are searching on. Then write an article optimized for each one of your...
Marketing With Blogs - Part 4
Copyright © 2005 Priya Shah In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your...
PayPal Dedication Can Leave Your Business Exposed!
To many web users, PayPal is not the kind of pal they had envisioned when starting their online business. Long on track history but overwhelmingly unpopular among merchants and buyers one is left to wonder why PayPal has continued to grow.
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Creating a Compelling Headline for Your Website's Homepage
Your home page is the most important page of your website. It is the one that will determine what your potential client or customer does after they arrive (i.e stays at or leaves your website).
Research on web usability shows that you only have a few seconds to catch the attention of your website visitors. One of the most important ways to do this is through your opening headline.
Your headline’s main purpose is to attract attention and generate enough interest so that your visitors keep reading. It’s a first step in a process where your goal is to eventually convince them to take action on your offer.
Here are a few tips for creating powerful headlines
Let your readers know that your site is for them. People want to know immediately when they arrive at your site if they are going to get what they are looking for. Your headline should give someone indication that they are in the right place.
Make sure your headline focuses very specifically on the core problem of your target market or the key benefit that you are offering.
Choose interesting, meaningful and/or thought-provoking words. Ideally, your headline should jolt your reader into saying something like, ‘Hey this is for me!”
Speak to your client’s
emotions. People typically make purchasing decisions based on their emotions so you want to be sure you illustrate to your potential clients and customers that you understand them and the feelings they are experiencing.
Your headline should be clear and to the point. Your reader should understand your message instantly. Do not water down or convolute your message so that the reader has to struggle to find it’s meaning. One second of struggle could mean that your visitor is gone to the next site.
Writing attention-grabbing headlines can be challenging as there are many components to consider if they are to be successful.
You might want to do some reading in this area or hire someone to help you create your headline. Your headline can make all the difference in determining whether your website is drawing, as opposed to repelling, potential clients and customers.
© Juliet Austin, 2005
About the Author
Juliet Austin is a Marketing Coach, Consultant & Copywriter.
Juliet can be reached at: http://www.julietaustin.com or through her
marketing a private practice blog: http://www.marketingaprivatepractice.com
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