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Blogging for Business
Business blogs are primarily used to improve a company's communication both internally and externally. Business blogs are a type of communication channel that could be used effectively in product launches, team interaction internally within the...
Blogging: You Gotta Do If For Your Business
In the 'good old days' - about three years ago - you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly...
It's A Blog, Not A Sales Letter
Copyright © 2004 Priya Shah http://www.priyashah.com The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't...
The 6 Top Reasons Marketers Should Blog
If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like.
In fact, here are 6 mouth-watering reasons why every marketer should be blogging:
1- Fast Search Engine Spidering and...
Why You're Missing Out on Hundreds of Visitors If You Aren't Doing This.
Copyright 2005 Tinu AbayomiPaul Your tip today starts with my own shocking secret - I used to *HATE* listening to audio online. I'd still rather pay to download a transcript. I'm just a print-oriented person. But I’m an oddball- that’s why you...
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Evaluating your Web Site Performance
Setting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined your
website goals.
If you don't know what you want your site to
accomplish, it will most likely fail to accomplish
anything.
Without goals to guide you in developing and
monitoring your website, all your site will be is an online
announcement that you are in business.
If you expect your site to stimulate some form of action,
whether it is visitors filling out a form so a
representative can contact them, or purchasing a product,
there are steps you can take to insure that your website is
functioning at peak efficiency. One of the first indicators
of how well your site is working for you is finding out the
number of visitors in a given period of time. A good
baseline measurement is a month in which you haven't been
doing any unusual offline promotional activities.
However, just because hoards of people have passed through
your gates does not mean your site is successful. Usually,
you want those visitors to actually do something there. It
is equally important to monitor the number of visitors to
your site who made a purchase. This figure is called the
site conversion rate, and it is an essential element of the
efficacy of your website.
To find the site conversion rate, take the number of
visitors per month and figure out the percentage of them
that actually performed the action your site is set up for.
For example, if you had 2,000 hits to your site, but only
25 of them purchased your product, your site conversion
rate equals 1.25%. To get this figure, take your number of
visitors and divide that figure by the number of visitors
who made a purchase. Then divide that result by 100 (25 ?00 X 100).
If your website is set-up to get visitors to fill out a
form, make sure to then figure out what the difference is
between your site conversion rate and your sales conversion
rate.
This is because not everyone who fills out your form
will actually become your customer. However, whether your
site is set-up to sell a service or product, or to get the
visitor to fill out a form, the site conversion rate will
measure the success or failure of your website whenever you
make changes to the site.
You may find that you need to implement some additional
marketing strategies if you find that traffic to your site
is extremely low. There are several effective methods to
improve the flow of traffic to your website, particularly
launching a search engine optimization campaign.
This
campaign is targeted at increasing your position in search
engine results so that consumers can find your pages faster
and easier.
You can either research the steps you need to
take to improve your search engine rankings, or employ a
search engine optimization company to do the work for you.
In either case, after your have improved your search engine
positions, make sure you keep on top of them by regular
monitoring and adjusting of your efforts to maintain high
positions.
Another factor to examine is how easy it is for a visitor
to your website to accomplish the action the site is set-up
for.
For example, if your goal is for the visitor to fill
out a form, is this form easily accessible, or does the
visitor have to go through four levels to get to it? If
it's too difficult to get to, the customer may just throw
in the towel and move on to another site. Make sure your
buttons are highly visible, and the path to your form or
ordering page quickly accessible.
Finally, have a professional evaluate the copy on your
website. The goal is, of course, to get your visitor to
make a purchase or fill out your form. Website copy must be
specifically geared to your online campaign and not just a
cut and paste job from your company brochure. The right
copy can make the difference between profit and loss in
your online campaign.
===
Helene Malmsio has been a successful business
entrepreneur for nearly 30 years and has been operating
Strategic Services group of Companies since 1987.
For more information on creating profitable websites and to
download your free book, go to
http://www.make-your-own-web-site-fast.com
Article reprinted with permission from Strategic Services. All rights reserved.
Article reprint requirements:
. You may reprint this article, electronically in free-only
publications in it's entirety in an Ezine, blog or web site.
. You may not use this article for commercial purposes
without our written consent.
. You may not use this article in Unsolicited Commercial Email.
. Whenever this article is used, it must include the
authors byline with an active link back to our web site.
About the Author
Helene Malmsio has been a successful business
entrepreneur for nearly 30 years and has been operating
Strategic Services group of Companies since 1987.
For more information on creating profitable websites and to
download your free book, go to
http://www.make-your-own-web-site-fast.com
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| tools blogging css software reference culture standards opensource development comparison architecture collaboration technology innovation productivity ... |
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| Plans are to meet once a month to discuss blogging, tools of blogging, css, podcasting and anything else of interest. ... |
| thisissmyrnatn.blogspot.com |
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| Plans are to meet once a month to discuss blogging, tools of blogging, css, podcasting and anything else of interest. Email me at dailydiablogger@gmail.com ... |
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| 170 Cheat Sheets about Ajax, Apache, Blogging,CSS, CVS, Firefox, Google, HTML/XHTML,JavaScript,Linux, MySQL, LaTeX, Oracle, Perl,PHP, Python, Photoshop Ruby ... |
| digg.com |
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| Category: Blogs and Blogging,CSS,Dreamweaver,Music. Description: With back to back trips lately (an actual skiing vacation to Colorado), I've been more than ... |
| www.communitymx.com |
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| Firefox Computer blogging css google googlereader lifehacks style tools web … Nov 19 ... opensource FREE blogging css feeds javascript programming rss tools ... |
| swik.net |
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| Comments on: Blogging Challenge: WordPress Treasure Hunt |
| It’s even been picked up by MaxPower.ca Local Tags: access, Blogging, css, free, hosting, php, statistics, Themes, wordpress, wordpress com, wordpress org ... |
| www.maxpower.ca |
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| pytlik / css |
| by pytlik 2006-06-16 02:33 tags: blogging · css. http://www.htmlhelp. com/reference/css/all-properties.html - similar - cached - mail it - history ... |
| www.simpy.com |
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| Articles - Interview: Cameron Moll | iStockphoto.com |
| Blogging, CSS, and the standards movement have collaboratively produced an explosive wealth of benefits for websites and their users, but they have also ... |
| istockphoto.com |
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| http://blog.myspace.com/christianwatson. Tagged: Blogging, CSS, Design, Search Engine Optimization, SEO, Usability, web design, Web development. ... |
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| Posted by Sebastian Prooth in weblog, wordpress, blogging, CSS, blogger, microsoft, bbc, theme, Robert... » Show details · What's Popular Most Popular ... |
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| Wednesday, June 29th 2005 at 5:07 a.m. (1 year, 5 months ago): Tags: ajax, blogging, css, javascript, movabletype, php, tutorial; 0 comments on Six Apart ... |
| www2.jeffcroft.com |
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| JeffCroft.com: Items tagged with php |
| Wednesday, June 29th 2005 at 5:07 a.m. (1 year, 5 months ago): Tags: ajax, blogging, css, javascript, movabletype, php, tutorial; 0 comments on No more CSS ... |
| www2.jeffcroft.com |
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| Visually, the navigation bar is first, but structurally, this main text is first. (View […] accessibility, blogging, css, lynx ... |
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| Instant Comment Preview blogging, css, javascript, meta, you-can-build-it-you-can-fly-it: Here's a really cheap, sleazy way to instantly preview blog ... |
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