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Forget SEO – It’s All About Conversion!
Which SEO hat do you wear? Is it white or black? Or perhaps it’s a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site....
Get more traffic with your Blog
I’ve been online for some time now working with many different website that have brought in lots of traffic and sometimes even a bit of money. It turns out the basic rules about website marketing are also true for blogs. 1. Theme based content –...
Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically...
What is RSS - For Marketers
Copyright 2005 Rok Hrastnik RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a...
Will Spam-Blogging Be The Death Of Blogging?
Technorati reports that 30,000 - 40,000 new blogs are being created each day. According to David Sifry, part of the growth of new blogs created each day is due to an increase in spam blogs. What are spam blogs? They are fake blogs that are...
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Fresh Content Improves Search Engine Optimization
Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like. These are all key aspects of a good search optimization.
However, one problem is that the major search engines (especially Google) not only rank pages upon relevant content (which is determined by the factors listed above, and more), but by fresh content as well. What this means to you is that, even after your site has been "optimized to the max", your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis. Depending upon the nature of your business, your competition, and targeted keyphrases, the rate at which you should add content to your site can vary from monthly to daily.
The delivery of fresh content to your site, in a form that is readable by search engines (i.e. not through the
use of javascript, iframes, or the like) requires a dynamic, database driven content management system.
The most cost effective way to achieve this is through the use of a weblog that sits on your server and resides under your domain name. Updating the weblog with rich articles or commentary, broadcasting this information to the internet, and allowing users to post comments, achieves the following:
1) Increases the number of inbound links to your website 2) Increases the frequency at which major search engines will spider or crawl your site 3) Increases interactivity for the web user 4) Improves your search engine ranking
For further information, you may contact ArteWorks toll free at 877-336-8266, or visit http://www.arteworks.biz.
posted by Matt Foster, CEO, ArteWorks Business Class | 2:26 PM
0 Comments: Post a Comment
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About the Author
Mr. Foster is the President and CEO of ArteWorks Business Class ( www.arteworks.biz ). He specializes in search engine optimization and search engine friendly website design. He has been active in the industry since 1995
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