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IS Permission Email Marketing In Trouble... And Is RSS The Answer?
Copyright 2005 The IWE, LLC. All Rights Reserved. "Permission Email Marketing", the only way to market your business via Email without getting yourself into trouble and giving you the ability to stay in touch and build a ongoing relationship with...
This Piece of Software Does It All
I make my living as a writer (hard copy niche non-fiction books and online instruction courses) and I use the internet to promote my wares. For years I searched for a piece of software that would free up my time to concentrate exclusively on...
What The Adsense Top Earners Are Doing To Constantly Increase Their Earnings
It is really frustrating, is it not, to log into your Google Adsense earnings and find that you’ve had yet another disappointing day. Another day of making nothing or just pennies. More so when you continue to read about those guys making five...
What You Can Publish via RSS
Copyright 2005 Rok Hrastnik Contrary to popular opinion, RSS is not only good for delivering content from your blog, but has much more marketing and publishing potential. In fact, RSS can be used to deliver a great variety of content and content...
Write a single article and get loads of free traffic to your blog or web site
For readers who have always doubted the power of well written articles as an online marketing weapon, I recommend this one article test. When I started off posting articles, I wrote only one article and as ignorant and inexperienced as I was in...
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Fresh Content Improves Search Engine Optimization
Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like. These are all key aspects of a good search optimization.
However, one problem is that the major search engines (especially Google) not only rank pages upon relevant content (which is determined by the factors listed above, and more), but by fresh content as well. What this means to you is that, even after your site has been "optimized to the max", your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis. Depending upon the nature of your business, your competition, and targeted keyphrases, the rate at which you should add content to your site can vary from monthly to daily.
The delivery of fresh content to your site, in a form that is readable by search engines (i.e. not through the
use of javascript, iframes, or the like) requires a dynamic, database driven content management system.
The most cost effective way to achieve this is through the use of a weblog that sits on your server and resides under your domain name. Updating the weblog with rich articles or commentary, broadcasting this information to the internet, and allowing users to post comments, achieves the following:
1) Increases the number of inbound links to your website
2) Increases the frequency at which major search engines will spider or crawl your site
3) Increases interactivity for the web user
4) Improves your search engine ranking
For further information, you may contact ArteWorks toll free at 877-336-8266, or visit http://www.arteworks.biz.
posted by Matt Foster, CEO, ArteWorks Business Class | 2:26 PM
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About the Author
Mr. Foster is the President and CEO of ArteWorks Business Class ( www.arteworks.biz ). He specializes in search engine optimization and search engine friendly website design. He has been active in the industry since 1995
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