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“7 Incredibly Simple Ways To Profit Wildly From Public Domain Material”
Copyright 2005 Ewen Chia If you’re in the business of marketing online, a major portion of your income will come from your ability to deliver quality content and products to your market. Now, besides creating these yourself, one of the quickest...
Building eCommerce Websites that work - Part 3
Copyright 2005 Richard Keir An interesting eCommerce success factor that isn't precisely overlooked, but which is often thought about more in terms of being a way of feeding the search engine spiders has to do with providing content. In a very...
It's A Blog, Not A Sales Letter
Copyright © 2004 Priya Shah http://www.priyashah.com The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't...
Marketing With Blogs - Part 2
Copyright © 2005 Priya Shah In part 1 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing. In this article I outline some tips on using your blog as a good vehicle for your marketing...
Your Affiliate Business and Taxes
Starting a home-based business on the Internet is easy you say. You have your web page built, your affiliate links and you're ready to go. Not really, you need to make sure you have all your i's and t's crossed when it comes to taxes. Getting...
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How MSN and Yahoo Sells Your Traffic
Yes, it really happens. Now you might find it hard to believe but
you will understand after I explain.
Prior to late 2004, Google undisputedly ruled the search engine
world. During the second half of the year things took a dramatic
turn when Yahoo and MSN decided to challenge the Big G for some
of their lucrative market share.
Search engines are a big source of revenue especially when it
comes to advertising and for many this is their bread and butter.
With the emerging prominence of both Yahoo and MSN, advertisers
have more channels through which to advertise their goods and
services.
What marks Google apart from it’s two big rivals in this area is
the way they display their ads. They deliver their ads through a
system called Adwords which is unobtrusive to viewers. The ads
are placed to the right to clearly distinguish them from the
search results. Occasionally they will place ads above the SERPS.
Overture is the company which handles the placement of ads for
both Yahoo and MSN. Now if you should search for a popular
keyword in either of them, you will notice that the ads are above
the results, to your right and at the bottom of the page just
above the Next button. This is where it gets interesting.
Having the privilege of working in a public computer lab, I
decided to run some experiments. When customers came in and
requested information on various topics I instructed them to use
Yahoo or MSN for their search enquiries. The
first one looked for
“bridal gowns” and another looked for “tourism in Jamaica”. In
both cases they click on the first available information which of
course is the relevant ads displayed.
I continued my experiment for a week and came to a decisive
conclusion. Some search engines are selling our traffic right
under our noses! The only time I observed the top ranking
websites getting regular click through was when the keywords are
not that competitive to involve ad placement.
This leads me to question the quality of traffic one receives
from Yahoo and MSN. For every visitor you receive what is the
ratio for that which you lose to a sponsored result? And what is
the use of optimizing your website for them?
Now mind you, I enjoy a few good rankings on both Yahoo and MSN
but they are for keywords that are not that too competitive. For
these I enjoy consistent traffic flow but I think that the
quality is something to take another look at.
I didn’t write this to bash these guys on how they choose to do
their business particularly how they choose to place their ads.
My aim is to point out to you that while you may enjoy a top ten
result on Yahoo and MSN, chances are you are not getting the
amount of visitors you should and could receive.
© Oceanroc Web Publishing
Nicholas Dixon is a Jamaican webmaster, writer and affiliate
marketer. Visit my blog for feature articles from select
article writers at http://WWW.Oceanroc.Blogspot.com
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| 170 Cheat Sheets about Ajax, Apache, Blogging,CSS, CVS, Firefox, Google, HTML/XHTML,JavaScript,Linux, MySQL, LaTeX, Oracle, Perl,PHP, Python, Photoshop Ruby ... |
| digg.com |
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| Category: Blogs and Blogging,CSS,Dreamweaver,Music. Description: With back to back trips lately (an actual skiing vacation to Colorado), I've been more than ... |
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| Firefox Computer blogging css google googlereader lifehacks style tools web … Nov 19 ... opensource FREE blogging css feeds javascript programming rss tools ... |
| swik.net |
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| Comments on: Blogging Challenge: WordPress Treasure Hunt |
| It’s even been picked up by MaxPower.ca Local Tags: access, Blogging, css, free, hosting, php, statistics, Themes, wordpress, wordpress com, wordpress org ... |
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| by pytlik 2006-06-16 02:33 tags: blogging · css. http://www.htmlhelp. com/reference/css/all-properties.html - similar - cached - mail it - history ... |
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| Articles - Interview: Cameron Moll | iStockphoto.com |
| Blogging, CSS, and the standards movement have collaboratively produced an explosive wealth of benefits for websites and their users, but they have also ... |
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| http://blog.myspace.com/christianwatson. Tagged: Blogging, CSS, Design, Search Engine Optimization, SEO, Usability, web design, Web development. ... |
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| Posted by Sebastian Prooth in weblog, wordpress, blogging, CSS, blogger, microsoft, bbc, theme, Robert... » Show details · What's Popular Most Popular ... |
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| Wednesday, June 29th 2005 at 5:07 a.m. (1 year, 5 months ago): Tags: ajax, blogging, css, javascript, movabletype, php, tutorial; 0 comments on Six Apart ... |
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| Wednesday, June 29th 2005 at 5:07 a.m. (1 year, 5 months ago): Tags: ajax, blogging, css, javascript, movabletype, php, tutorial; 0 comments on No more CSS ... |
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| Visually, the navigation bar is first, but structurally, this main text is first. (View […] accessibility, blogging, css, lynx ... |
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| Instant Comment Preview blogging, css, javascript, meta, you-can-build-it-you-can-fly-it: Here's a really cheap, sleazy way to instantly preview blog ... |
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