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Can Newbies Repair Their Search Engine Listing?
So, you got a big surprise last night, didn't you? You went to search for your Website and it wasn't there anymore! Where did it go? Did you have to use double quotes just to find it? Not a pleasant feeling, I bet! Let's face it: having your...
Discover The Power Of Blogging
Copyright 2005 Jason Tarasi
The dark circles under his eyes are evidence that he has been
pecking away at the keyboard again. Night after night he sits,
mesmerized by the computer screen surfing forum after forum
filling the blank spaces...
How to Profit from your Home Business Blog
A blog is a simple tool which all affiliate marketers should be utilising to explode their affiliate sales.
I set up my blog in about 15 minutes at http://www.blogger.com it’s a completely free service, and it’s really easy to set-up. I...
SEO India: Tips & Techniques by Ravz
SEO is all about "Individualism" According to me SEO is not only getting rank for keywords (Of course that is the primary objective) but apart from ranking your objective should be "Conversion" getting "Sales" (No matter if its personal site or...
Why Blogging is Essential to Your Business
In the 'good old days' - about three years ago - you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly...
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How To Increase Targeted Traffic That Boost Your Income?
There are three corner stones make you rich via Internet marketing. Whether you're an affiliate, selling your own products/services, or a web master who seeks extra income through your web site, these three cornerstones must be obtained. What are they?
- good content
- targeted traffic
- high conversion rate
So getting rich in Internet marketing formula is simple. That is, publish a web site filled with good contents, increase traffic (especially increase targeted traffic) to your site and convert them to buy your products/services or click the affiliate link.
Your ultimate goal is getting high conversion rate, I guess :-). But you must realize that it is achieved by a good content and succeeding to increase targeted web site traffic. A good content helps to increase targeted traffic and together with targeted traffic the high conversion rate will be guaranteed.
I'll focus on how to increase targeted web site traffic.
The sources of traffic
First, let me point out the difference between traffic and targeted traffic.
Suppose you have a web site about golf tips and one of your keywords is 'golf'. Hopefully many people will come to your site using the search term 'golf'. But some of them will leave your web site forever and never come back because they were looking for information about Volkswagen golf.
I know this is exaggeration, but the point is that the traffic from the search engine is the mixture of targeted traffic and bystanders.
Does that mean you can ignore search engine optimization?
No, not really! It just means that not all of them are your targeted traffic.
Directory listing is similar to this case. Although people drill down and find relevant category, traffic from directory still includes bystanders.
In terms of targeted traffic, what I would like to say is:
Suppose you have 100 hours to invest for increasing targeted web site traffic, spend about 30 hours for search engine optimization and directory listing. The other effort of 70 hours must go to increase targeted traffic.
The more effort should go to:
- Getting relevant inbound link, and
- Publishing your own free article on the web.
Somebody might be ready to be against me about this. But think about your ultimate goal, high conversion rate! Actually the volume of traffic doesn't matter as long as conversion rate is concerned. What brings you the high conversion rate,thus more sales, is the targeted traffic. And they are coming from external relevant links and your free articles published in other web master's web page.
Certainly, the volume of traffic driven by inbound link and article is less than that driven by search engine or directory. But it is quality traffic (targeted traffic) that is more friendly to be converted. This why it's better to pay more attention to getting inbound link and writing articles.
Why getting inbound link is important to increase targeted traffic?
First, let's withdraw a myth: the more links, the better. Not true! Only relevant to your site theme will work for you.
The importance of getting inbound link is two fold.
- The visitors coming from a relevant link are more likely be happy with your site because they're the people you're targeting. When targeted visitors came to your site, it's more likely to accept your product. This is the beauty of targeted traffic.
- Getting relevant link helps you to
be indexed in search engine and listed in directory. What's more is it really helps you to be ranked or positioned high in search engine result page.
Why writing an article is important to increase targeted traffic?
It's the fact that there are thousands of content starving web masters and e-zine publishers. Once you make your article that is related to your site theme freely available for them, they'll publish your article on their web sites or e-zines.
The tool that brings you the targeted traffic is 'Resource Box'. At the end of your article, provide resource box and promote your web site link. It is convention that your resource box is intact so that the reader will visit your web site. By this, you can make even other site work for you. What's more important is that those visitors are highly targeted traffic.
As a result this strategy becomes a win-win strategy: the web masters who use your article get what they want and you get the targeted traffic.
Writing article should be encouraged, if you want to increase targeted traffic. However, it seems people tend to hold back if they have to write. To publish 400-500 words article isn't difficult if you know how to. You can find detailed illustration about how writing an article helps you increase targeted traffic and how to do it at Jim and Dallas Edwards' Turn Words into Traffic".
Tips to increase targeted traffic
Getting inbound link is also known as exchange links. The procedure of exchange links is four steps.
First, find relevant web site. Second, you make a link in your web site. Third, send an e-mail to the web master of that web site. And finally wait just wait. You never know he/she will link back.
It's very time consuming job and the result is generally depressing.
Here are two tips......
- Try Ken Evoy's free value-exchange program.
He use the word "value", and it actually means "quality and relevance". Once you register, which is free, you'll soon be getting request from other web masters with quality and relevance sites to exchange links with you.
- Put your effort publishing free articles. It not only increase guaranteed targeted web site traffic but also gets you lots of external links all coming to your web site. I can't write the detailed beauty of publishing your free article and how to do that because of space restriction. You can find detailde informaition at Jim and Dallas Edwards' "Turn Your Words into Traffic".
----------------------------------------------------
To web masters or e-zine publishers who want to use this article,
Following permission is granted as long as the other content and resource box are intact.
-There are three links in the article. If you're an affiliate to those sites, feel free change into your affiliate link.
-If you use this article, please omit this part.
----------------------------------------------------
About the Author
Ryen Kim is an MBA, specialized in marketing research and analysis. His current focus is the Internet affiliate marketing as a work-at-home scheme. For that matter he's runninng Home Affiliate Business and Internet Marketing Blog.
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