|
|
|
10 Ways To Extend The Reach Of Your Site
10 Ways To Extend The Reach Of Your Site by Titus Hoskins Successful websites extend their reach far and wide! They build links, connections, partnerships, or use whatever means they can to extend the reach of their sites. By extending their...
Google Sitemaps Just Got Better
Having a Google Sitemap just got better! Not only does the search engine company check your sitemap, but now they give you feedback! The new feature was quickly noticed by many users of the service recently as a way for Google to alert the webmaster...
Have You Experienced The "Jumping Frog" Disease??
Before I get started...I want to make it very clear that it is not my intention in any way to offend any individual or disparage any particular company. I'll be blunt in my personal opinion and observations. However, I would really like to see...
How to make your affiliate sales take off in a hurry
Affiliate programs are probably the easiest and simplest way to achieve business success online. Indeed there are many online entrepreneurs from all over the world making a very comfortable income from various affiliate programs. Yet there are...
You Cannot Hide From Public Record Search Engines
http://PrivacyNotes.com/privacy_blog/ As a search engine optimization specialist, I often run across search engines of different sorts than most people are aware of. This week I stumbled across a free site that is used by journal- ists to do...
|
|
| |
|
|
|
|
|
|
How To Increase Your Web Profits by ‘Cutting the Hype’
Copyright © 2005 Ross Storey – http://bestwebcopy.zapz.biz
‘Hype’ is now an often used slang word which is short for ‘Hyperbole’, pronounced ‘Hy – per – bul – ee’, with the accent on the ‘per’ (not ‘hyperbole’ as in ‘super- bowl’).
The dictionary definition of hyperbole is: Poetic or rhetorical overstatement; exaggeration’, but it has now taken on a definite negative meaning, especially when used in marketing and advertising.
Let’s face, consumers in today’s 21st century western world are ‘advertised’ nearly to death. The average person is exposed to hundreds of advertising and marketing messages every single day. If they responded to them all, they would have little time for anything else. And, today, more than ever before, time is money.
Like the ‘boy who cried wolf’ today’s consumers have developed an aligator-like skin to protect them from this bombardment of product and service claims. They literally tune out to protect themselves from advertising that ‘yells and screams’ for their attention.
It’s become like a bizarre competition, with advertisers seeking to attract attention by becoming more and more outrageous, in the vain hope that they will cut through the clutter of competition. The internet equivalent to this is when people use CAPITALS IN THEIR HEADLINES AND ADS; they are screaming in your ear via the computer terminal.
Like their real-world counterparts, web advertisers who adopt this tactic often suffer from the exact opposite response to that they are seeking. People just switch off and ignore their message. Rather than ‘cutting through the competitive flak’, email, web page, Blog or newsletter ads that ‘yell’ with CAPITAL LETTERS, are very
likely to be totally ignored. That’s my response, anyway.
And, advertisers who make ridiculous claims like ‘Do Nothing and Earn $100,000 in One Week’ should be treated with the contempt they deserve. Such claims only serve to insult peoples’ intelligence and reflect poorly on those making them.
I believe the success key today is to be polite; to be calm and rational. Rather than ‘Hype-ing’ your message, try instead to carefully highlight the specific benefits your product, service or subscription brings to people who use them. One way to highlight your message, without screaming, is simply to bold the key words you want emphasized. This is much more civilized that CAPITALISING them, and much easier for readers to digest.
As it says in ‘Desiderata’ (written by an anonymous author in the 17th Century and famously found in ST Paul’sChurch, Baltimore, dated 1692) ‘Go placidly amid the noise and haste & remember what peace there may be in silence’…It goes on later to say; ‘Avoid loud and aggressive persons, because they are vexations to the spirit’.
Yes, the irony is that there’s very good advice for people in the 21st century about how properly to use the internet, on the wall of a church built more than 300 years ago.
So, don’t go about your web marketing by ‘vexing peoples’ spirit’, instead ‘go quietly’ and I willing to bet that your internet profits will increase.
About the Author
Ross Storey is a 52-year-old public relations and marketing consultant.
http://bestwebcopy.zapz.biz
http://bestprographics.zapz.biz
(Copyright © 2005 Ross Storey - Please feel free to publish this article, so long as you keep this resource section complete)
|
|
|
|
|
| Liz Castro on HTML, XHTML, and CSS: Blogging CSS |
| Blogging CSS. Oof, adapting this movable type blog to my new style is not easy. First, figuring out how their style sheet works and then trying to meld that ... |
| www.cookwood.com |
|
| Weblogs | Blogging | CSS Mania |
| CSSmania, the most updated css showcase all over the globe. |
| cssmania.com |
|
| Tagging im Weblog - Chance, Perspektive oder nur Trend?: Blogging ... |
| - [ Translate this page ]Mit dem Tagging ist es wie mit dem Bloggen. Wer es nicht selbst erlebt hat, kann nicht mitreden. Wer es ausprobiert hat im einfach persoenlich Weblog. |
| www.einfach-persoenlich.de |
|
| Faszination Bloggen - Vogelflug-Formation: Blogging : CSS ... |
| - [ Translate this page ]Faszinierende Artikel mit Substanz fallen sofort auf. Darren hat mich mit seinem Blog-Posting auf ProBlogger inspiriert im einfach persoenlich Weblog. |
| www.einfach-persoenlich.de |
|
| Blogmarks.net : Public marks with tags blogging & css |
| tools blogging css software reference culture standards opensource development comparison architecture collaboration technology innovation productivity ... |
| www.blogmarks.net |
|
| Blogmarks.net : Public marks with tags blogging & css |
| javascript blogging css html xhtml web-design dhtml skins ajax web2.0 demos web-development ... web design blogging css webdesign blog php cms tutorials ... |
| www.blogmarks.net |
|
| This Is Smyrna, TN: September 2005 |
| Plans are to meet once a month to discuss blogging, tools of blogging, css, podcasting and anything else of interest. ... |
| thisissmyrnatn.blogspot.com |
|
| This Is Smyrna, TN: August 2005 |
| Plans are to meet once a month to discuss blogging, tools of blogging, css, podcasting and anything else of interest. Email me at dailydiablogger@gmail.com ... |
| thisissmyrnatn.blogspot.com |
|
| digg / KicktheDonkey / dugg |
| 170 Cheat Sheets about Ajax, Apache, Blogging,CSS, CVS, Firefox, Google, HTML/XHTML,JavaScript,Linux, MySQL, LaTeX, Oracle, Perl,PHP, Python, Photoshop Ruby ... |
| digg.com |
|
| Search Community MX: Results for css |
| Category: Blogs and Blogging,CSS,Dreamweaver,Music. Description: With back to back trips lately (an actual skiing vacation to Colorado), I've been more than ... |
| www.communitymx.com |
|
| blogging - SWiK |
| Firefox Computer blogging css google googlereader lifehacks style tools web … Nov 19 ... opensource FREE blogging css feeds javascript programming rss tools ... |
| swik.net |
|
| Comments on: Blogging Challenge: WordPress Treasure Hunt |
| It’s even been picked up by MaxPower.ca Local Tags: access, Blogging, css, free, hosting, php, statistics, Themes, wordpress, wordpress com, wordpress org ... |
| www.maxpower.ca |
|
| pytlik / css |
| by pytlik 2006-06-16 02:33 tags: blogging · css. http://www.htmlhelp. com/reference/css/all-properties.html - similar - cached - mail it - history ... |
| www.simpy.com |
|
| Articles - Interview: Cameron Moll | iStockphoto.com |
| Blogging, CSS, and the standards movement have collaboratively produced an explosive wealth of benefits for websites and their users, but they have also ... |
| istockphoto.com |
|
| Technorati Profile for chwats (Christian Watson) |
| http://blog.myspace.com/christianwatson. Tagged: Blogging, CSS, Design, Search Engine Optimization, SEO, Usability, web design, Web development. ... |
| www.technorati.com |
|
| Russell Holliman: See what people are saying right now on Technorati |
| Posted by Sebastian Prooth in weblog, wordpress, blogging, CSS, blogger, microsoft, bbc, theme, Robert... » Show details · What's Popular Most Popular ... |
| www.technorati.com |
|
| JeffCroft.com: Items tagged with movabletype |
| Wednesday, June 29th 2005 at 5:07 a.m. (1 year, 5 months ago): Tags: ajax, blogging, css, javascript, movabletype, php, tutorial; 0 comments on Six Apart ... |
| www2.jeffcroft.com |
|
| JeffCroft.com: Items tagged with php |
| Wednesday, June 29th 2005 at 5:07 a.m. (1 year, 5 months ago): Tags: ajax, blogging, css, javascript, movabletype, php, tutorial; 0 comments on No more CSS ... |
| www2.jeffcroft.com |
|
| lynx [dive into mark] |
| Visually, the navigation bar is first, but structurally, this main text is first. (View […] accessibility, blogging, css, lynx ... |
| diveintomark.org |
|
| Brewster's Field Guide to Web 2.666 |
| Instant Comment Preview blogging, css, javascript, meta, you-can-build-it-you-can-fly-it: Here's a really cheap, sleazy way to instantly preview blog ... |
| kentbrewster.com |
|
|