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7 Tips to Building Your Blog's Readership
Attracting traffic to a blog or a web site is challenging enough. So from the very beginning, when you start to see visitors coming to read your blog, be sure that they feel comfortable to stick around. And there are a number of ways you can help...
Blogs and RSS Boost Your Online Business, Rankings, Traffic and Sales.
Blogs for Advertising?
Yes! Blogs and RSS boost your online business, rankings, traffic and sales. We all sometimes ignore the trends in advertising on the internet until the masses are allready doing it. That is why I felt compelled to...
Blogs, Blogs, Blogs! What They Are, and Why They Matter.
I remember that it was not that long ago that I did not know what a blog was or what one was for. Now blogs are everywhere and anyone with a computer and Internet access may be writing one. If you are new to this whole blog phenomenon let me...
The Top 4 Ways to Profit From The Hidden Revenue In Your Blog
Most webmasters and online business owners know that a blog can bring you additional revenue from advertising, and more traffic from search engines. Then there’s the additional benefit of having a great way to spark productive dialogue between you...
Your Business Story In Leading Blogs And Article Directories Will Yield High Traffic in Hundreds of Thousands of Visitors
Your Business Story In Leading Blogs And Article Directories
Will Yield High Traffic in Hundreds of Thousands of Visitors
The whole world loves a good story well told. That's the real
secret behind that best seller novel and that box-office...
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Marketing With Blogs - Part 4
Copyright © 2005 Priya Shah
In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.
In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.
#6: Use Good SEO Practices
Besides using keywords appropriately, take the time to learn about using trackbacks, pingbacks, good linking practices and basic SEO techniques.
Remember that in blogging, public relations equals PageRank. The more you link to others, the more they will link to you.
Submit your blogs and feeds to directories and search engines.
#8: Track Your Results
Keep track of your sales, inbound links, citations by using tools like adtrackers, Blogpulse and Marketleap. Also offer your readers incentives to participate in surveys.
This information is very valuable because it will help you understand what your market needs and how to give it to them.
It will also help you understand how much your blogging is helping your marketing efforts so you can tweak your methods and get more out of them.
#9: Listen And Learn
When we’re blogging we usually stating our opinions openly. As bloggers it’s all right to be controversial and frank while blogging.
But what happens when a potential customer posts a nasty or rude comment? Some bloggers think its OK to be rude right back, and even go so far as to call that person names.
I don’t believe
that’s the way to treat someone who take the trouble to sign-in and post a comment on your blog. For all you know they may have a genuine problem and could be speaking for others who have experienced the same.
Being rude will not only lose you a customer, it will also expose you as someone who is too immature to handle customer complaints.
Granted, some customers can be a pain in the butt, but everyone deserves to be heard. And handling nasty or rude comments with restraint will not only demonstrate your maturity, but build your customers respect for you.
People prefer doing business with someone they like and trust. So if you want your blog to be a place where your potential customers can interact freely and openly, I suggest you learn how to handle brickbats as well as bouquets with grace and maturity.
It used to be said that the internet was the great leveller because it empowers small businesses to compete with big businesses. But blogs have completely levelled the playing field for marketers.
Anyone with an internet connection can now sell their products and services solely on the basis of the quality of information they provide.
And that's the reason blogs are creating a revolution in marketing online.
About the Author
Priya Shah is the CEO of eBrand360 http://www.ebrand360.com She writes the Marketing Slave blog http://marketingslave.com and publishes an internet marketing newsletter http://www.ebizwhiz.biz. Subscribe to her free Business Blogging eCourse. http://www.blog-maniac.com
This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.
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