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6 Article Marketing Smarts: How To Get More Reprints And Exposure
Copyright © 2005 Priya Shah Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign? It probably depends on what you...
How To Promote Your Online Store
Copyright 2005 Denise OBerry OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key...
Promoting My Affiliate Programs. How?
Getting your website up, is really just the first phase of your journey to a career on the Internet. You must promote your website, your product or your service to the world. Well, how do you do it? Maybe this article might help you in getting...
Using Free Publicity to Build Your Web Site Links and Traffic
So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search.
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Why Every Artist Needs a Blog & How to Create an Artist Blog
As an artist, the key to selling more artwork is maximizing its exposure. The internet is an increasingly popular tool for promoting original art, and if done properly, can be quite profitable.
One of the most effective (and free!) online marketing...
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Search Engine Friendly Ways to Build Link Popularity
Acquiring relevant backlinks to your website is one of the most important parts of any Search Engine Optimization campaign. The search engine's and especially Google value backlinks to your website as an indicator of your website's importance. If a large number of webmaster's have decided to link to your content then you must be an important information hub in your target keyword marketplace.
Link Popularity Checker
Uptimebot.com - Check your link popularity on all major search engine's from one place
If you can manage to get a large number of links from similar or complimentary websites that are ranked high by the search engine's then your website should also start to climb the search engine rankings and increase the traffic to your site. Of course the quality of links, the anchor text of the links, the total number of links, the content of the page your link is on, how many outbound links are on the page, and the ranking of the page your link is on are all extremely important factors to consider when developing a linking strategy for your business.
When adding your links to resource directories where you have control over your link remember to utilize all the tools you have available to you to get the most out of the backlink to your site.
Place your keywords in img “alt” tags (if you have an image with your link), link “title” tag, and in the anchor text for your link. You have to remember that when a search engine visits a site that has a backlink to you that they have no idea what your website is about yet. Of course the search engine spider will make decisions based on it's evaluation of the webpage but you can help them (and yourself) out by applying these simple principles to all backlinks you have control over. If you are submitting to a directory make sure you place your link under a category that has your keywords in the title of the category if possible.
You also have the option of “buying” links to your website, a strategy that has worked and continues to work now, but the search engine's frown on this practice and have a tendency to black hole websites involved in “link farming” techniques. It's ok to purchase advertising or to seek out strategic partnerships for reciprocal linking of course but purchasing links for the sole purposes of boosting your search rankings is against Google's Terms of Service.
Trust me when I say Google can tell with pretty good accuracy who is buying their links and who is not. It really isn't that hard to tell and does not require that much analysis to figure out. You can perform this type of analysis for yourself, and you should do this to see what the competition in your market is doing. If you do purchase links make sure these are not the only links back to your site. The search engine's like to see a “natural” growth to the number and quality of your backlinks. Having a couple of high ranking links and no others is a big red flag. Any site that grows naturally will have a pyramidal distribution of links with the greatest number of links at or near the bottom of the ranking ladder.
So you don't want your site to get black holed but you do want to accelerate the rate at which your website climbs the search engine rankings and hence see the benefits of free targeted traffic to your website. The good news is there are several Search Engine friendly ways to improve your link popularity:
1. Write Articles and have them published
The search engine's love content filled web pages since these pages are providing information not just advertising. Writing articles related to your website topic and having them published on high ranking websites is a great first step to building your link popularity.
You may not have traffic coming to your site yet, but these article sites sure do. If someone likes your article a number of these article publishing sites will allow the user to download the article for use on their site. You are allowed to include a resource box with your article which you would obviously use to place a link to your website. Submit your articles to as many article submission sites as you can, they are hungry for your content.
http://ezinearticles.com
http://goarticles.com
http://searchwarp.com
http://www.ideamarketers.com/
2. Publish a Blog
This is a similar idea to writing articles except that you will have total editorial control of your Blog content. Feel free to weave in a few product and affiliate links where appropriate in your Blog content (something many article sites frown upon). Submit your blog to Blog and Web directories to help build the link popularity for your blog. Make sure you link your blog to your main website so anyone reading your Blog will be able to find you. You can also have your Blog syndicated via RSS to really
explode your exposure. Be sure to add a resource box to the end of each article with a link to your website so that anyone syndicating your article via RSS will be able to find you.
http://www.blogger.com – the internet's most popular blogging service
http://www.geeklog.net – run your own blog on your own website with this free php-mysql package
http://www.masternewmedia.org/rss/top55/ - great listing of sites accepting RSS/Atom feeds, or Blog submissions.
3. Submit to Web Directories
There are literally thousands of Web Directories on the internet that will provide you a link to your site either for free, free with a reciprocal link, or for a fee. The most useful listing to have would be in the DMOZ.org directory which is the largest and most respected web directory on the internet. Getting listed can take 6-9 months if at all so you will definitely have to add some other directory targets to your short term plans.
Yahoo! offers an express paid directory listing for $299 USD a year which may be worth the price for your particular website. There are also a number of Quality Free Web Directories that should be on your to do list. Remember to submit to the most relevant category and preferably one with your keywords in the title and link anchor text.
http://www.seocompany.ca/directory/free-web-directories.html - excellent listing of free web directories
http://www.dmoz.org – the holy grail of free directory listings
http://docs.yahoo.com/info/suggest/busexpress.html - information on Yahoo Paid inclusion
4. Purchase links or seek out Link Partners
As long as you are continuing to build your links naturally utilizing the techniques above you can supplement your backlink count with a few carefully purchased links on high traffic sites. This can give you a double benefit of helping you boost your link popularity and also provide you a stream of traffic from the website itself if you have targeted your purchase correctly. If your site is about real estate, consider purchasing links in a real estate directory that has a large amount of traffic.
5. Post in relevant Forums
Search engine's love forums because they are moderated by humans and have a lot of ever-changing content on them. These types of sites are indexed regularly and can be a great place to spread the word about your site and gain link popularity. Every time you post your “signature” is attached to your posting which should contain a link to your site if you have set it up correctly.
6. Provide valuable original content or tools on your website
Writing articles or having unique tools that people would find valuable on your website are great ways to build up backlinks without having to expend effort. If you provide a great tool on your site for free other webmasters will link up to your site without you having to solicit them. The internet is an information source for most people, so give them what they want.
7. Seek Out Complimentary Link Partners
If you find resources that compliment the services you offer on your website, consider contacting the owner's of these websites and trading links with them. Do not make these judgments based on the site's page rank but rather focus on how relevant the other site's content is to yours.
http://www.reciprocalmanager.com – excellent program to manage your links directory
Google Tools (type these into the google search form)
Allinurl: ”keywords” – tells you all sites with “keywords” in their site URL
Allintitle: ”keywords” – tells you all sites with “keywords” in the site title tag
Allinanchor: ”keywords” – provides a listing of WebPages that contain “keywords” in the anchor text of links on those pages
Link: www.competitordomain.com – tells you who is linking to competitordomain. These sites may want to link back to your site as well (also works on MSN.com ).
For Yahoo:
Linkdomain: www.competitordomain.com – same as link: for Google, MSN
About the Author
-----
About the Author
Michael Lawrence is the webmaster for http://www.cobrasurf.com providing Free Web Traffic and Free Website Promotion.
He also publishes a Blog which can be found at http://cobrasurf.blogspot.com containing articles on website promotion and internet marketing.
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Liz Castro on HTML, XHTML, and CSS: Blogging CSS |
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CSSmania, the most updated css showcase all over the globe. |
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This Is Smyrna, TN: September 2005 |
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This Is Smyrna, TN: August 2005 |
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170 Cheat Sheets about Ajax, Apache, Blogging,CSS, CVS, Firefox, Google, HTML/XHTML,JavaScript,Linux, MySQL, LaTeX, Oracle, Perl,PHP, Python, Photoshop Ruby ... |
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Category: Blogs and Blogging,CSS,Dreamweaver,Music. Description: With back to back trips lately (an actual skiing vacation to Colorado), I've been more than ... |
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Firefox Computer blogging css google googlereader lifehacks style tools web … Nov 19 ... opensource FREE blogging css feeds javascript programming rss tools ... |
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Comments on: Blogging Challenge: WordPress Treasure Hunt |
It’s even been picked up by MaxPower.ca Local Tags: access, Blogging, css, free, hosting, php, statistics, Themes, wordpress, wordpress com, wordpress org ... |
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pytlik / css |
by pytlik 2006-06-16 02:33 tags: blogging · css. http://www.htmlhelp. com/reference/css/all-properties.html - similar - cached - mail it - history ... |
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Articles - Interview: Cameron Moll | iStockphoto.com |
Blogging, CSS, and the standards movement have collaboratively produced an explosive wealth of benefits for websites and their users, but they have also ... |
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Technorati Profile for chwats (Christian Watson) |
http://blog.myspace.com/christianwatson. Tagged: Blogging, CSS, Design, Search Engine Optimization, SEO, Usability, web design, Web development. ... |
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Russell Holliman: See what people are saying right now on Technorati |
Posted by Sebastian Prooth in weblog, wordpress, blogging, CSS, blogger, microsoft, bbc, theme, Robert... » Show details · What's Popular Most Popular ... |
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JeffCroft.com: Items tagged with movabletype |
Wednesday, June 29th 2005 at 5:07 a.m. (1 year, 5 months ago): Tags: ajax, blogging, css, javascript, movabletype, php, tutorial; 0 comments on Six Apart ... |
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JeffCroft.com: Items tagged with php |
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Visually, the navigation bar is first, but structurally, this main text is first. (View […] accessibility, blogging, css, lynx ... |
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Brewster's Field Guide to Web 2.666 |
Instant Comment Preview blogging, css, javascript, meta, you-can-build-it-you-can-fly-it: Here's a really cheap, sleazy way to instantly preview blog ... |
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