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4 Tricks For Lightning Fast Indexing…
Copyright 2005 Kurma Group The biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you. Here are the four main ways to assure yourself fast indexing: ...
How Article Marketing Will Make You a Fortune
Article marketing—the simple act of writing one 400 word article and submitting it to various sites—is the surprise online marketing medium of the past year. For a couple years, new marketers have been advised to promote their businesses by writing...
How To Generate Solid Web Profits Through the Blog Revolution
Contact Ross Storey with any feedback. Here’s Some More Great Blogging Resources Blogs were originally only meant to be ‘Web Logs’, or personal journals for members of on-line communities to stay in touch, sort of like ‘underground news...
How to make money from affiliate programs without spending a single dime on ads Part I of II
There is no doubt that the most successful group amongst online entrepreneurs are affiliates. Few are willing to go public about it but it is widely known that that there are a number of affiliates comfortably raking in hundreds of thousands of...
The Truth about Search Engine Optimization
While the basics of Search Engine Optimization or SEO are pretty much textbook, it isn't the textbooks that you're competing with, it's the competition ... who within the most competative markets make it almost impossible to get to that search...
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SEO Keywords - the starting point
When you look at search engine optimisation for a site, probably the most important thing to think about are what keyphrases you want to be found under in the search engines.
If you are selling widgets, then it really won't help you if you get a high listing for another search term, as its not relevant.
Its also important to be very selective about your keywords and phrases. If you decide to target the phrase 'toronto', then you are going to have an uphill climb, as there must be thousands or potentially millions of sites that are indexed for that term. When you are faced with stiff competition for a keyword, then unless you want to spend the rest of your life optimising the site, the chances are that you will be so far down the index, that a potential customer will need a microscope to find you.
So - get specific. Try to put yourself in your customers shoes and ask the question:
If I was looking for whatever it is I sell - then what phrase
would I put into the search bar?
Write the phrase down and think about it a bit more. Can I refine it and come up with something even more specific that works?
Once you are happy, try to think of a second keyphrase.
Done that? Ok, now you stop.
You can optimise a site for a two or three keyphrases, but unless you are a word smith superhero that is pretty much your limit. If you try to optimise for more than that - all you will do is end up making a poor job of all of them.
The next thing to start thinking about is how you 'thread' your keyphrases into your content.
We'll talk more about that later....
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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