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Being Your Own Boss
Copyright 2005 Brian Beshore
As far as being your own boss--do you have what it takes? The best bosses, they say, are tough, only in being your own boss, you know who you have to be tough on.
Now, I’m not advocating that you stop liking...
How I Increased my site traffic by 75% in 30 days
1. Page Title – Google likes a good page name. If you look at the top ten listing for any search term you will see that the name of the page is often more important than the domain name. The page name is the unique factor that will prompt web...
How to create a blog
Blogs are more permanent than posts to an online discussion list, more dynamic than older-style home pages. They are more personal than traditional journalism, and definitely more public than diaries. A blog is often a mixture of what is happening...
RSS(Real Simple Syndication)-- EXPLAINED In Plain English
Copyright 2005 The IWE, LLC. All Rights Reserved. RSS(Real Simple Syndication) is the talk around the net these days because of its many benefits. I'm sure you've received several emails(like I have) telling you to jump on the "RSS" band wagon and...
The RSS Promise for Internet Users
Copyright 2005 Rok Hrastnik The RSS promise for end-users is simple: --> a unified one-stop-shop to consume online content, without having to visit dozens of sites every day to see what’s new and without having their online subscriptions...
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SEO - threading your keywords
Having carefully selected your keyword phrase - now its time to start 'threading' it into your web pages.
A number of years ago - it was simply a matter of entering it into your meta tags under keywords and away you went. Not so anymore!
Search engines providers such as Google are in the business of trying to deliver relevant content to their customers. To that end, for them to be successful, they need to have proprietary algorithms that they use to rank pages for particular search phrases. Those algorithms are continually being revised and are a 'trade secret' of that search engine.
When you optimise a page, really what you are doing is trying to guess how the search engine's algorithm will 'score' your page, and do everything you can do to increase that score. Each search engine is different, and having a page that works well for Google will not necessarily work as well for Yahoo or MSN. What we are going to do is talk about some general optimisation techniques that will help your page relevance, but discussion of full optimisation is much more complex. If you want a detailed review of any of your pages, then contact us and we will be happy to provide one for you.
The HTML page consists of three levels of information.
- Always visible content
- Sometimes visible content
- Never visible content
Visible content consists of items such as page title, headings, page verbiage and hyperlink text.
Sometimes visible content consists of items such as image tags and hyperlink titles.
Never visible content consists of items such as
meta tags.
These days, the search engines are paying much more attention to visible content, than either sometimes visible or invisible. Don't ignore these categories, but spend your time on the visible content for best results.
Page title
This is a key element for most search engines. You should try to ensure that the words contained in your keyphrase are threaded into this page title. Again, remember that this is something that will be viewed on search engine result lists and also in browser windows, so try to make it a good marketing phrase as well. Keep the title relatively short.
Headings
Most search engines consider headings to be more important than plain page text. They also consider H1 headings to be more important than H4 headings. Try to thread your key phrase into a heading somewhere in the page, preferably close to the top. Don't go overboard with this, as the search engines will also be looking at the ratio of heading text to plain text and will most likely penalize you if your whole page is a heading.
Plain text
You need to strike a balance here. It is important that your key phrase is contained in the boy of the plain text of the page, but too much can get you penalized. A reasonably good guideline is to 'thread' it into the content twice or three times. Also remember that this is your marketing copy too, so ensure that the insertion of your key phrase doesn't mess up your copy.
More later......
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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